Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. Personas have been defined.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Sword and the Script

JANUARY 27, 2015

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. Valuing Content Changes the Context. Click here for screen shot of the clever content marketing details ). Content Marketing *is* PR.

Pitching 60

Pitching eBook Advertising Advertising 60

Sword and the Script

JANUARY 14, 2017

The Bulldog Reporter article links to a registration page to download the complete report. Paid Social: Cliff Notes to 3 Social Media Studies. Trust Economy: Summaries to 4 Content Marketing Studies. 2) Best to Pitch in the Morning says Reporter Survey. 3) The Downfall of Clickbait, Finally.

B2B 60

B2B Pitching Survey Study 60

Beyond PR

AUGUST 9, 2016

As a content marketer, I’m always on the lookout for whatever edge will improve my content’s reach. But with so many other brands also using content marketing, the task can seem Sisyphean at times. While social media and SEO can help, you can count on your competitors employing these same strategies.

Content Marketing 40

Content Marketing Marketing SEO Web 40

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market.

Technology 170

Technology Publicity Software Pitching 170

MaccaPR

MARCH 18, 2015

Moderated by Maccabee''s Social Media Director Christina Milanowski, the panel discussions featured content marketing all-stars: Angela Dalton , Content Strategist and Senior Marketing Planner, General Mills – Tablespoon.com. Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Cision

JUNE 2, 2017

If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Hustle and pitch.

How To 198

How To Real Estate Web Case Study 198

MaccaPR

MAY 3, 2019

Until recently, our getting a Maccabee PR client interviewed on a podcast was seen as a peripheral “nice to have,” built upon “must-have” interviews with traditional media such as "USA Today" or the "Wall Street Journal." But, the success of podcasts such as “Serial” (downloaded more than 340 million times), “This American Life” (2.5

Company 113

Company Interviews Print Pitching 113

Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that I might adopt for my clients. Can your agency bring big ideas and execute? Talk to Us !

eBook 72

eBook Exercises Employee SEO 72

Sword and the Script

APRIL 11, 2017

A pitch is certainly a staple way of getting the word out, but email inboxes are crowded. Owned media channels, such as corporate blogging , are excellent alternatives. This is because good content earns your company a spot in the search index, which studies show reporters check for sources. Give our services a try.

Report 73

Report Media Survey Pitching 73

Beyond PR

DECEMBER 19, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive.

How To 75

How To Content Marketing Conference Analytics 75

Contently - Strategy

JULY 24, 2019

We know that not every content marketer begins their program from scratch. If you’re a content marketer focused on growth rather than creation, you could be in any number of situations. You might have inherited a content program when you started a new job. Create an approval workflow.

Strategy 111

Strategy Content Marketing Measurement SEO 111

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 28, 2023

Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Ahrefs’ Content Explorer – Finding Top Linked Blog Content Ahrefs’ Content Explorer feature is a must-have tool for blog discovery. Then, you can replicate and expand on the content to pitch to target bloggers.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Ahrefs’ Content Explorer – Finding Top Linked Blog Content Ahrefs’ Content Explorer feature is a must-have tool for blog discovery. Then, you can replicate and expand on the content to pitch to target bloggers.

Tools 71

Tools Blogging Pitching Google 71

Rock the Status Quo

SEPTEMBER 9, 2014

Agencies, PR and marketing professionals, bloggers and anyone doing social media (who doesn’t?) utterly fabulous Arizona attorney who specializes in intellectual property, copyright, internet, social media, flash mob and contract law. She can be an agency or marketing departments best friend.

Blogging 194

Blogging Agency Social Media Content Marketing 194

Buzzstream

DECEMBER 28, 2023

Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Ahrefs’ Content Explorer – Finding Top Linked Blog Content Ahrefs’ Content Explorer feature is a must-have tool for blog discovery. Then, you can replicate and expand on the content to pitch to target bloggers.

Tools 62

Tools Blogging Pitching Google 62

PR Fuel

AUGUST 5, 2021

You’ll need a strong email subject line, pitch email, and headline. About 63% of marketers say their biggest content marketing challenge is driving traffic and generating leads. You should also know that about 64% of marketers outsource content marketing. They also stand out on social media.

Guidelines 105

Guidelines Writing Examples Content Marketing 105

Sword and the Script

OCTOBER 24, 2017

Analysis: B2B marketing must develop its market. While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. 44% say content marketing.

B2B 64

B2B Report Marketing Survey 64

Polaris

MARCH 20, 2015

We won some of those pitches, but still relied primarily on referrals from satisfied customers for most new business. Original content also provides fodder for social media, eBooks, email marketing and DRIP campaigns—the possibilities for multi-purposing are almost endless. Content Marketing'

SEO 100

SEO eBook Google Engineering 100

The Resolution Blog

JANUARY 8, 2018

The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed. If only there was a way to capture all of my social media metrics in one place… New tool tip alert!

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

APRIL 4, 2017

The channels that produce the most leads for B2B marketers are as follows: Email: 62%. Content marketing: 51%. Social media also ranks low, through the survey doesn’t distinguish between paid and organic efforts. The missing link here is integration with PR , and PR is the best-kept secret in content marketing.

B2B 64

B2B Study Marketing Survey 64

Critical Mention

JUNE 22, 2017

As PR pros, our jobs revolve around content. We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. Copyright Act, fines can be as high as $150,000 per download. Under the U.S.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

As PR pros, our jobs revolve around content. We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. Copyright Act, fines can be as high as $150,000 per download. Under the U.S.

Film 60

Film Print Creativity Internal 60

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Robert Rose, Chief Strategy Officer, Content Marketing Institute. Once you know what your audience wants and will respond to, it’s so much easier to create an effective content strategy.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing. Overview: First started in 2013, This Old Marketing is THE podcast for content marketers.

Marketing 74

Marketing Conference Content Marketing Agency 74

Beyond PR

AUGUST 12, 2016

Trust cannot be built with a haphazard content creation strategy. Earn new followers, build relationships and win more sales by asking yourself these questions before diving into your next content marketing campaign. The right content starts with understanding who makes up your audience. Download How Buyer 2.0

Strategy 40

Strategy Content Marketing Infographics Meeting 40

PR 20/20

JULY 11, 2017

Publishing blog posts that introduce the topic like a deep dive into a specific detail in the ebook, or outlining the key points with calls to actions (CTAs) to download the full content. Also, if your ebook is evergreen, consider adding relevant topics to your content calendar to promote in months to come. Paid Audiences.

eBook 43

eBook How To Pinterest Examples 43

Beyond PR

JULY 6, 2016

Once you do this legwork, it’s time for the fun part: rolling out your strategy across your marketing channels. Follow this checklist to get brand leaders, content marketing and operations teams, and other stakeholders on board for a successful multichannel launch. Pitch your vision in full.

Marketing 66

Marketing Product Launch Data Software 66

Beyond PR

JUNE 22, 2016

.” The article may be hilarious, but losing hours to a hashtag – only to have it disappear into the social media mist – isn’t. To relieve some of your #HashtagStress, I spoke with Ryan Hansen ( @ RPH2004 ), manager of social media at PR Newswire. Social media connects to so much today.

How To 76

How To Marketing Instagram Social Media 76

Beyond PR

JUNE 2, 2017

If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Miscellaneous social networks.

Real Estate 57

Real Estate How To Web Case Study 57

Beyond PR

MAY 24, 2016

A major part of the content marketing role is optimizing and getting traffic to your blog posts, white papers, press releases, articles, videos, and other assets that drive leads into the sales funnel. Author Victoria Harres is vice president, strategic communications and content at PR Newswire.

SEO 75

SEO Engineering Blogging Content Marketing 75

Sword and the Script

OCTOBER 10, 2023

The 2023 Informa Tech Trust in Marketing Index by Informa Tech found that “B2B technology buying decision makers’ trust in marketers is at a 61 on a scale of 1 to 100.” the single most common answer (42%) was “the content was too general.” When asked “Why?” They polled 150 senior executives based in the US and UK.

B2B 141

B2B Case Study Survey Content Marketing 141

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. Not only does this keep Lilly’s content fresh, it shows a journalist the diversity and depth of your business. Don’t: Make it Siloed.

How To 48

How To Media Print Real Estate 48

Waxing UnLyrical

DECEMBER 2, 2015

What positive reinforcement can you give them through your content to make them care more about the brand? Where are you going to share this content? Through social media? What are the reasons why others might not share this content? Do they have to download the content or can they read it online?

Social Media 40

Social Media Measurement Analysis Engineering 40