Prohibition

JANUARY 31, 2023

Proactive PR Proactive PR involves using social listening tools to spot trends around popular events ahead of time. The same can also apply for TV series that are returning or sporting events – whatever is relevant for your brand.

How To 62

How To Analysis Comparison B2C 62

ZudePR

MAY 20, 2015

He was speaking at a CIPR event in Glasgow about his 10 pledges to modernise the public relations industry in the UK. A few years ago, like many senior PR pros, I had the digital fear. The post #PRstack the Free Ebook: How to use 40+ New PR tools appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude.

eBook 60

eBook Tools How To Case Study 60

The Proactive Report

OCTOBER 27, 2017

You can also make an event goal – did they take a specific action while on that page? You have to set up your goals in Google Analytics based on the goals you set for the website. You can set destination goals – did they reach a certain page? Or you can make a duration goal – how long did they stay on the site?

Tools 113

Tools Analytics Google Web 113

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

PR News: The Skinny. Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. PR Daily News Feed. AdExchanger. Digiday 5 Things to Know.

Retail 320

Retail Healthcare Crisis Management Social Media 320

Landis PR

DECEMBER 18, 2023

How do today’s PR teams keep up? Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever.

Conference 59

Conference Consumer Social Media Google 59

Communications Conversations

JANUARY 13, 2017

In this role, I’m really focusing on building our digital PR capabilities. It’s a more digital content marketing focused role, which is part of the work that I really love. being a PRSA member, attending MIMA events, and digital marketing/social media focused conferences, etc.

Insurance 60

Insurance Insurance Social Media Corporate 60

Prohibition

APRIL 29, 2017

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a specialist PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding.

Agency 54

Agency Creativity Hotels Social Media 54

Cision

JANUARY 10, 2018

However, once you taste success in your new endeavor, aim to cement your position as an emerging thought leader in the industry, with a focused content marketing strategy. This means that a solid content marketing strategy will do wonders for your brand messaging.

Branding 254

Branding Brand Web Content Marketing 254

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Cision purchased those assets from UBM, a publisher and events company.

Technology 12

Technology Software Company Marketing 12

Burrelles Fresh Ideas

JUNE 13, 2023

To draw out their full potential for the favor of your brand, you must encourage them to endorse it or offer testimonials while collaborating on joint public relations initiatives involving cross-promotion efforts or sharing events with enterprises that complement each other.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

MARCH 1, 2022

Here’s a roundup of other news and links from the world of PR technology. Notified by Intrado added “coverage books” to its PR platform. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. Notified adds coverage books.

Software 123

Software Case Study Advertising Advertising 123

Cision

OCTOBER 19, 2015

The Internet has transformed PR, which means you now need a strategy that combines PR with social and content to appeal to your audience and drive results for your business. PR professionals are no longer solely responsible for communication. Now, they’re also in charge of social media and content marketing.

Infographics 120

Infographics SEO Engineering Strategy 120

Beyond PR

FEBRUARY 8, 2018

Pratik Dholakiya is the Co-Founder of E2M , a full-service digital marketing agency and PRmention , a digital PR agency. He regularly speaks at various conferences about SEO, Content Marketing, Growth Hacking, Entrepreneurship and Digital PR.

Branding 72

Branding Brand How To Web 72

Buzzstream

MAY 19, 2022

Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. Leverage keyword research.

Survey 91

Survey How To Reddit Pitching 91

The Proactive Report

JULY 31, 2017

Invite top dermatologists to participate in an online event and answer Moms’ skin care questions. Optimize every piece of content so it is perfectly formatted for search engines. If it is truly 10X content Google will love it. Get it out there and amplify it in any way possible – promote it on your own social media channels.

Engineering 188

Engineering Interviews Infographics Social Media 188

Buzzstream

JUNE 5, 2024

The term digital PR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digital PR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digital PR as content-led link building. More on this in a bit.)

Digital PR 62

Digital PR Examples Strategy Survey 62

Critical Mention

OCTOBER 24, 2019

The PRNEWS Group focuses on honing and growing PR and marketing professionals’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks.

Blogging 68

Blogging Education Resources Creativity 68

Rock the Status Quo

NOVEMBER 19, 2014

It really didn’t take me any time at all, because I uploaded presentations that I created for speaking gigs, webinars or other events. If I did a better job of creating content, it could be even better! Content Marketing' Not too shabby for a niche vertical and a couple of hours time, right?

Content Marketing 186

Content Marketing How To Marketing LinkedIn 186

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. For the original blog, please visit here. A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Now is the time to plan for 2024.

Strategy 59

Strategy Company Communications Construction 59

The Proactive Report

MARCH 16, 2016

The story can be an announcement, an event, a milestone, a ticket special, a new product – not just a photo or image that makes you “feel good” – it can be a call-to-action (CTA.) Ask yourself ‘how does this new event, product, announcement impact my life? But it has to be relevant to the story.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

The story can be an announcement, an event, a milestone, a ticket special, a new product – not just a photo or image that makes you “feel good” – it can be a call-to-action (CTA.) Ask yourself ‘how does this new event, product, announcement impact my life? But it has to be relevant to the story.

Infographics 100

Infographics Video Case Study Print 100

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Derek is a copywriter and content marketer.

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). He's also a world-leading web strategist, content marketer, author, and speaker.

Writing 114

Writing Social Media SEO Blogging 114

The Proactive Report

JANUARY 30, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute. The event was sold out with standing room only attendance. The event was sold out with standing room only attendance. Implication for PR practitioners: We need to learn new skills that previously were not part of our training. So quite a line up.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Landis PR

DECEMBER 4, 2023

Content creation is merely experiencing the next wave of its evolution. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies. All of that said, I’m not against the use of AI in content creation.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Frederik Vincx

DECEMBER 11, 2015

How about the communication for your next corporate event? Let’s imagine, for the sake of this exercise, that you have an upcoming event about content marketing with a high profile author as the main guest. Stuart Bruce, PRCA Digital PR Report 2015: Need for more training. Where do you start?

How To 60

How To Software System Employee 60

Cision

MAY 29, 2017

With a number of content discovery platforms available to the marketers, publishers and advertisers, they need not worry about a user leaving their site/blog to find further information on their preferred topics. Here are some quick tips that will help marketers present the most relevant content in front of their targeted audience: 1.

How To 129

How To Content Marketing Engineering Advertising 129

Beyond PR

MAY 30, 2017

With a number of content discovery platforms available to the marketers, publishers and advertisers, they need not worry about a user leaving their site/blog to find further information on their preferred topics. Here are some quick tips that will help marketers present the most relevant content in front of their targeted audience: 1.

How To 40

How To Engineering Content Marketing Advertising 40