ReimaginePR

SEPTEMBER 26, 2016

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy?

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Content Marketing Strategy Marketing Engineering 120

Cision

DECEMBER 3, 2015

Content marketing has the power to turn your brand into a driving force in your industry, but with so much competition in the marketplace, how can you ensure that your content makes an impact? What other challenges do you see brands facing in terms of content? Q: How has content marketing changed in recent years?

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Onclusive

APRIL 12, 2018

Kathy: In my opinion, Integrated Marketing as a function has morphed into Content Operations and Campaign Management. AirPR: Does the UL marketing team combine content marketing, PR & communications, social & digital marketing and direct marketing efforts? What are you trying to accomplish?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

ReimaginePR

JULY 11, 2016

You may assume that creating a similar content marketing strategy will be too complicated for your business to handle. After all, when you try to create content, it probably seems to take forever as you fall further down the never-ending rabbit hole of ideas, tasks, and social media updates. content marketing strategy.

Content Marketing 120

Content Marketing Marketing Strategy Writing 120

Buzzstream

MARCH 3, 2020

If you consider yourself a subject matter expert, there are three main reasons why you should be incorporating podcast guesting into your content marketing mix, along with some considerations for once you get started with this strategy. This is definitely the best route if you don’t have a lot of on-air experience. Conclusion.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

5W PR

DECEMBER 19, 2023

This guide aims to demystify the process, offering marketing professionals, PR strategists, brand managers, and business owners a roadmap to crafting PR stunts that are impactful, memorable, and ethical. He is passionate about purpose-driven content marketing and using outreach for good.

How To 78

How To Ethics Measurement Creativity 78

Contently - Strategy

AUGUST 19, 2020

” Not sure how to get started? It’s essentially a book of all the things I wish I’d had somebody to tell me after I was diagnosed with ME/CFS during my first year of university, and I cannot tell you how happy the positive reception so far has made me. Reaching a new community. Another appeal of patient advocacy is exposure.

Healthcare 110

Healthcare Content Marketing Marketing Instagram 110

MaccaPR

JANUARY 29, 2021

That was surely the case when our public relations agency hosted Joe Pulizzi, the Amazon best-selling author of “Killing Marketing,” “Content Inc.” ” and “Epic Content Marketing” and founder of the Content Marketing Institute, in our almost-monthly Sharper Angle webinar series.

Content Marketing 62

Content Marketing Marketing Energy Internal 62

Communications Conversations

MARCH 25, 2020

That’s why a lot of these creative content marketing opportunities we’ve seen the last week just seem to fall flat (see Chipotle’s attempt to use Zoom in a creative way, for example). It has a short video explaining how to make the masks. Here’s how BCBSMN promoted it on its Facebook page.

Content Marketing 60

Content Marketing Marketing Case Study Social Media 60

Cision

NOVEMBER 7, 2016

In either case, media definitely kicks up the interest level of content. What you may not know is that Moz’s Shepard demonstrates that bold and italicized text are reliable ways to add structure to your content. To do low-key content editing when the backspace button is too big of a hassle. You know what bold is.

How To 308

How To Tools SEO System 308

PR 20/20

MARCH 12, 2019

In fact, we surveyed 200+ marketers using our AI Score for Marketers assessment tool, about how valuable it would be to use AI technology to intelligently automate more than 60 common AI use cases in marketing. Content marketing activities dominated the list of highest-rated use cases for AI in marketing.

Content Marketing 40

Content Marketing Company System Marketing 40

Sword and the Script

NOVEMBER 15, 2016

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. The trends suggest to me that content is still very much a form of currency bartered in exchange for attention. 1) Content Requirements at Every Stage of the Sale.

Content Marketing 60

Content Marketing Study Marketing B2B 60

Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. Of course, it wasn’t.

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Content Marketing B2B Marketing How To 182

Inbound PR

MARCH 22, 2024

The definition of public relations has expanded and now includes activities such as managing social networks, developing blogs, implementing email marketing campaigns, participating in events, and more. Gone are the days when PR solely provided support; now, it is recognized that communication must have a strategic focus.

Study 105

Study Measurement Data Blogging 105

PRSay

MAY 29, 2019

If you asked people where they get their content these days, you might be surprised by how many rely on social influencers and viral platforms like Uplift and Humankind to hear from their favorite brands. In fact, social influencers are having more of an impact on ROI than ever. The reason?

Viral 154

Viral How To Advertising Advertising 154

Onclusive

DECEMBER 6, 2019

Content Marketing World. Content Marketing World is the leading event where attendees can learn and network with the best and the brightest in the content marketing industry. The post The 15 Best PR and Marketing Conferences to Attend in 2020 appeared first on Onclusive. Location: Cleveland, OH.

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Conference Marketing Case Study Measurement 329

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. But for the vast majority of marketers, especially in large organizations, content marketing is still a new concept, it’s still seeping into the culture. Almost passé.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Remote PR Jobs

SEPTEMBER 25, 2023

It should be part of any growing brand’s marketing toolkit, and it may just become a key part of your brand’s strategy -- as it should. Here’s how to ensure public relations continues to play a role in your marketing strategy: Amplify your message. Aim for the grand slam.

Publicity 100

Publicity Marketing Pitching Google 100

MaccaPR

MARCH 18, 2015

Moderated by Maccabee''s Social Media Director Christina Milanowski, the panel discussions featured content marketing all-stars: Angela Dalton , Content Strategist and Senior Marketing Planner, General Mills – Tablespoon.com. Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

ReimaginePR

AUGUST 22, 2016

Every message it shares contains a little bit of heroism, from its marketing material to the way Nike portrays its chief executives as trail blazers and community leaders. There needs to be a definite reason why you choose to share a specific aspect of your story. Image Courtesy of Nike. Be Intentional. Always have a strategy.

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Brand Branding How To Storytelling 156

ReimaginePR

AUGUST 1, 2016

You’re in a busy market, and not sure how to stand out from the crowd. What do you do when you don’t have the loudest voice, the biggest network or the most money to throw at marketing? For most brands, that’s definitely Facebook. Remember earlier how we discussed defining your target audience by demographic?

Brand 120

Brand Branding Marketing How To 120

Buzzstream

APRIL 10, 2019

Although it has been updated heavily it’s incredible how much of the original information still rings true. Many content marketers view “promotion” as a phase that begins once content goes live. You definitely don’t want to damage your reputation or get blacklisted from future posts in a prevalent community.

How To 125

How To Data Community Groups 125

Waxing UnLyrical

JULY 11, 2019

Here’s how to do it: 1. These guidelines should be shared with everyone in your company, as well as any business you partner with for PR or content marketing. No, definitely not. or @EcomPlatformsio for even more news and views on marketing as an ecommerce brand. Want to make your brand memorable?

Company 84

Company Brand Branding How To 84

Waxing UnLyrical

APRIL 17, 2015

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. You’re super-excited too – content, new client, money… what’s not to love?

Content Marketing 40

Content Marketing Community Marketing Mobile 40

Konnect Agency

APRIL 1, 2021

To get the word out, tap into digital marketing, social media marketing, award submissions, content marketing… the list is honestly endless. If you’re product / service satisfies a consumer demand like no other on the market, that’s definitely something that’ll help your offerings stand out from the celebrity glam.

Brand 59

Brand Branding How To Consumer 59

Waxing UnLyrical

JUNE 24, 2015

But it struck me that the Batman franchise offers some great takeaways for content marketing. No, like any good researcher, he knows how to ask the kinds of questions that help Batman point himself in the direction he needs to go. Then along comes Batman, who’s definitely closer to the edge than our venerable Commissioner.

Content Marketing 40

Content Marketing Marketing Energy Media Training 40

Sword and the Script

FEBRUARY 16, 2021

To be sure, America definitely has a problem trusting the media. Whether you call it content marketing , brand journalism or custom publishing, with trust in media falling while trust in business is growing, you can build credibility through content if you can follow these golden rules: 1. Put your audience first.

Government 138

Government Survey Ethics Media 138

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. How-To-Guides.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

JANUARY 19, 2016

ET, Joe Pulizzi, founder of Content Marketing Institute, will discuss how to attract a loyal audience and impact the bottom line with content. The best content creators – and Joe is definitely one of them – are acutely aware of what an audience wants and needs even before they realize it.

Content Marketing 120

Content Marketing Advertising Advertising Meeting 120

Onclusive

OCTOBER 18, 2017

New AirPR Webinar Explores How to Measure True Multi-Channel ROI. We live in the age of the integrated marketing campaigns. Instead of sending a single email or posting a blog, companies leverage a myriad of tactics to drive their message: social media, PR, content, PPC and more. Identifying the goal.

Measurement 150

Measurement Marketing Social Media Web 150

Flatiron Communications

JANUARY 15, 2016

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Now that CGM has morphed in name to UGC (user generated content), marketers want a guarantee — in the form of a ready-made audience — to drive awareness and action. Michelle Phan (8.2M

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Cision

OCTOBER 6, 2016

But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment. This takes PR out of the nice-to-have marketing category that’s first on the budget chopping block, into an integral part of your business growth strategy.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PR in High Definition

DECEMBER 17, 2020

Launching Reputation Shapers was most definitely a highlight for us – more on that below! With every crisis comes creativity, new thinking and differing outlooks on life, and so I wanted to share some of our best pieces of content. Europe: How to get multi-country comms right. Communicating in a global crisis.

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Reputation Creativity Crisis Employee 133

Shift Communications

OCTOBER 15, 2018

“Copy editing skills are always important for PR specialist and no matter how many tasks they can handle, employers will always consider them crucial”, notes Sylvia Giltner, HR specialist at ResumesCentre. Learning how to edit your content correctly comes from a lot of trial and error. Know your target audience.

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Tools Writing Study Agency 235

ReimaginePR

OCTOBER 10, 2016

Here’s how to use it to your brand’s advantage: Click To Tweet. Video plays an essential role in your marketing strategy. If you want to be noticed in the crowd, video is a definitely way to dominance. If you want to be noticed in the crowd, video is a definitely way to dominance. Video Marketing on YouTube.

Video 120

Video Strategy YouTube Marketing 120

Prohibition

FEBRUARY 24, 2023

Evergreen content is the opposite, as it retains long-term value and can be repurposed, making it a valuable tool for PR’s and something that should definitely be incorporated into PR strategies. In order to be effective, evergreen PR content must offer readers quality value or insight.

Engineering 62

Engineering B2C Case Study Meeting 62

wiredPRworks

APRIL 20, 2022

About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. Your marketing should be too, but there are challenges to be aware of. Connect with David Meerman Scott. Facebook [link]. Instagram [link]. Twitter [link].

Marketing 118

Marketing Social Media Trends Instagram 118