Contently - Strategy

OCTOBER 18, 2021

For the next two minutes, he launched into an absurdly dense definition as the packed lecture hall listened attentively. Meanwhile, each team member feels completely lost and like they don’t have any idea how to do their job. The storytelling solution. “This brings us to the big question,” he said.

Marketing 111

Marketing Storytelling Travel Corporate 111

wiredPRworks

APRIL 20, 2022

New additions to the new rules of marketing and PR. Future trends in marketing and PR. How real-time marketing and PR works. Storytelling success stories. The one marketing lesson you need to learn from the Grateful Dead [hint: it’s free]. What We Talked About on Growing Social New. Facebook [link].

Marketing 118

Marketing Social Media Trends Instagram 118

PRSay

OCTOBER 10, 2019

If you don’t know your audience, then that’s definitely the place to start. Don’t let this step feel overwhelming; integration will break down how to approach it. We’ve also found that an earned media management strategy works best when you designate a leader, a strategist, a storyteller and an analyst.

Media 101

Media Storytelling System Technology 101

ReimaginePR

OCTOBER 10, 2016

Here’s how to use it to your brand’s advantage: Click To Tweet. Video plays an essential role in your marketing strategy. If you want to be noticed in the crowd, video is a definitely way to dominance. If you want to be noticed in the crowd, video is a definitely way to dominance. Video Marketing on YouTube.

Video 120

Video Strategy YouTube Marketing 120

Ishmael's Corner

MAY 10, 2015

One person who has labored over B2B content, what works and what doesn’t work, is my good friend and colleague Steve Farnsworth. In short, Steve knows content marketing and the nitty gritty of lead generation. With this as the backdrop, here are his top 10 tools and resources that he applies to content marketing campaigns.

Tools 60

Tools B2B Software Storytelling 60

ReimaginePR

MAY 9, 2016

See, when we sense a discrepancy in the stories we hear or read, we’re really raising a mental red flag about the storyteller, not just about the story being told. By the end, you’ll learn how to be your most authentic self so your customers will fall in love with you and your brand for real.

Writing 120

Writing Storytelling Brand Branding 120

Sword and the Script

AUGUST 2, 2016

It’s given me perspective on how to prioritize what is actually important. I think most of the discussion on content marketing comes down to a couple things. So, what’s my definition of content marketing? Let’s break down the term into its two parts: Content – Marketing. Content is content.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

MaccaPR

JUNE 1, 2016

This format is the result of an intersection of news and content marketing, a completely unprecedented space in the media landscape in which online users are perusing articles, sending snaps and sharing memes that often are riddled with brand messaging. By definition, click-bait promises more than will be delivered.

Brand 48

Brand Branding Storytelling Healthcare 48

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. A trend we are going to see happening more in 2019 is the coming together of marketing and customer success. 7: Lou Hoffman.

Social Media 93

Social Media Marketing Media Creativity 93

Sword and the Script

SEPTEMBER 6, 2016

However, the tactics used have definitely transformed, thanks mostly to new technology, the metamorphosis of the news industry and the rise of social media.”. Off Script #7: Lou Hoffman on PR and Storytelling. Fresh Ideas: Blogging, Copyright, and How to Attribute Images. Fresh Ideas: Media Relations: Back to the Basics.

Measurement 60

Measurement Course Advertising Advertising 60

Beyond PR

APRIL 11, 2018

I think there’s definitely a blending of how we go about doing any kind of promotion these days.”. How to Create Instagram Worthy Events. Shane Schick is a journalist and content marketer who writes for Marketing Dive, Mobile Marketer and several other publications. About Shane Schick.

Instagram 74

Instagram Pitching Media Tourism 74

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. How-To-Guides.

Infographics 72

Infographics Case Study Video Survey 72

PR in High Definition

JUNE 20, 2019

Meanwhile, the friendship between PR (the bride) and content marketing (her maid of honour) blooms as PR has moved further and further away from being purely media relations focused, and instead become a more holistic communication approach, reaching audiences through many channels.

Banking 48

Banking Course Storytelling B2B 48

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media. Content Storytelling.

Social Media 40

Social Media Media Storytelling Local 40

ReimaginePR

SEPTEMBER 19, 2016

How to Define Your Brand Voice. Now that we’ve talked about why developing a unique brand voice is so important, let’s talk about how to do it. While that may have been okay for your mom’s generation, times have definitely changed. Rethink Communication. You’re having a conversation with your audience, not a boring monologue.

Brand 120

Brand Branding Exercises Social Media 120

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Ask 10 different experts to define AI, and you’ll likely get 10 different definitions. Now, if you’re new to AI, even that basic definition is a bit abstract.

Marketing 53

Marketing Software eBook Technology 53

Beyond PR

MAY 12, 2016

The traditional definition of a press release has been replaced by a new definition. In a word, content. Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. However, the key is getting buy-in for your ideas.

Agency 40

Agency Real Estate Film Video 40

Contently - Strategy

JANUARY 9, 2019

For GE, however, it’s the culmination of a decade-long commitment to content marketing. As a result, the brief brims with journalistic rigor, pulling in stories from GE Reports , the brand’s main content hub, where employees across the globe explain new research and innovations by focusing on ideas instead of products.

How To 111

How To Transportation Content Marketing Healthcare 111

PR in High Definition

JUNE 27, 2017

We know how to get the information we want – isn’t that right, Google? It’s about providing value and engaging a prospect over time – by answering questions and providing interesting content, in a logical sequence – until the person is ready to make a purchase. How much internal dialogue happens between the sales team and marketing?

Google 48

Google Leadership Social Media Reputation 48

The Proactive Report

JANUARY 30, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute. It’s a growing trend and it is definitely impacting the practice of PR. 59% od companies surveyed late last year say hiring of content marketing is imminent. We are the storytellers and content marketing should be our domain.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100