B2B PR Sense

JANUARY 5, 2018

Handpicked Related Content. Our Ultimate List of the Best PR Tools for 2018. Product launch. Content marketing. Handpicked Related Content. PR instead uses creativity and analytics to tell a story that resonates with your audience. Myth #3: PR is not the same as media relations.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Prohibition

JULY 16, 2019

Video campaigns keep becoming an increasingly popular tool for brands to communicate their key messages, showcase product launches and to connect with their audience in a more immersive way. Chanel launched the campaign to combat this and to encourage a younger audience to visit the Chanel boutiques.

Video 63

Video Fashion Content Marketing Product Launch 63

Beyond PR

APRIL 13, 2016

When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable.

Product Launch 40

Product Launch Marketing How To B2C 40

Beyond PR

OCTOBER 4, 2016

Only a few years ago, it was relatively easy to jump onto social, build an audience and promote your content. It takes savvy, creativity and a penchant for experimentation to connect with audiences. Keep reading for the five ways media monitoring software and content distribution go hand in hand for communication success.

Strategy 96

Strategy How To Software Media 96

PR 20/20

JANUARY 15, 2019

Forbes: Benefit-Driven Content. We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. In 2019, having a blog or creating premium content may no longer be enough, but we believe content marketing is still going strong. How Can I Apply It? How Can I Apply It?

Trends 57

Trends Marketing Software Video 57

Beyond PR

NOVEMBER 9, 2016

Is your company tapping into these tools, and if so – are you doing it effectively? There’s a place in product marketing for telling people what your product does; your thought leadership content isn’t that place. Ask these five questions to help plan effective thought leadership content for your product launch.

Product Launch 85

Product Launch How To Leadership Analytics 85

Sword and the Script

DECEMBER 20, 2022

AI-written content adds more noise. “PR PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors.

Marketing 189

Marketing Content Marketing Data Social Media 189

Prohibition

AUGUST 23, 2023

Authenticity is key in influencer marketing to help build trust with the audience and strengthen your brand’s reputation. Track and Measure Performance : Utilise tracking tools and analytics to monitor the performance of your influencer campaigns. A high engagement rate indicates that the content resonated well with the audience.

Retail 62

Retail Marketing Advertising Advertising 62

Cision

APRIL 15, 2015

If you are announcing research or statistics you’ve put together, infographics can be a great tool for visually relating them. Want to stand out with content? Get our free “Outside-the-Box Content Marketing for PR” white paper now! For company launch, take a tour of your facilities. Infographic.

Infographics 120

Infographics Product Launch Content Marketing Video 120