ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. And anyone who has managed a PR-driven content marketing program understands that it can work in a far more enduring way than digital advertising. PR outcomes are measurable.

Journalism 185

Journalism Advertising Advertising SEO 185

Cision

FEBRUARY 21, 2017

Images are an important component of content marketing. Canva is a web-based image creation platform that is intuitive and user-friendly. Pixlr is a freemium desktop and web-based image editor which has the closest UX to of Photoshop of all of the software discussed. so that it will load quickly). Open-source.

How To 240

How To YouTube Software Creativity 240

Communications Conversations

NOVEMBER 12, 2021

Of course, SEO/SEM are part of the digital/social media class I teach, but we spend 2 weeks, at most, on the topic. Social media marketing. Content marketing. And sure, there’s news writing and video editing and courses like that as part of any J-School or strategic comms program. Or, what about SEO and SEM?

Communications 155

Communications SEO Social Media Video 155

Contently - Strategy

FEBRUARY 9, 2021

Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. Damn near every marketer uses email as a marketing channel. For us at The Content Strategist , that’s content marketing and content strategy best practices. That’s okay.

How To 142

How To Content Marketing Banking Advertising 142

Beyond PR

AUGUST 9, 2016

As a content marketer, I’m always on the lookout for whatever edge will improve my content’s reach. But with so many other brands also using content marketing, the task can seem Sisyphean at times. And the benefits go beyond building awareness for your content.

Content Marketing 40

Content Marketing Marketing SEO Web 40

Beyond PR

MAY 17, 2016

PLAN: The first step is establishing your marketing department’s goals, selecting a timeline and content, and developing a multichannel promotion blueprint that everyone can get behind. They will help you plan the best course for maximizing your marketing channels’ revenue. Demand generation improvements.

Content Marketing 74

Content Marketing How To Marketing Analytics 74

Sword and the Script

JUNE 9, 2020

In a free online course about media relations for Muck Rack , Michael Smart invokes the 80/20 rule: Spend 80% of your time on the 20% of reporters you really have a shot with. That’s better than estimating the publication’s web traffic or impressions. That’s what content marketing is all about. Focus on 20% of reporters.

Media Relations 110

Media Relations Media Survey Pitching 110

Cision

MAY 2, 2016

Fast forward a few months and with very little conscious thought I get much of my News briefs from the Apple News app, as well as from Facebook, Twitter, Amazon’s Alexa and (of course) Google. Of course this is disproportionate younger adults, which means that mobile content consumption is increasing as well.

Mobile 120

Mobile LinkedIn Facebook Google 120

PR 20/20

JULY 6, 2020

With that goal in mind, we deployed a HubSpot training program for our entire team to really dig into new courses available via The HubSpot Academy. If your clients were doing a lot with the sales side of the platform, we encouraged those teams to take sales-related courses. Agency HubSpot Training Tracks & Courses.

Training 72

Training How To Course Software 72

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Instead, we must now actively push our content out to our intended audience. Facebook, of course, now knows the web visitor history over a huge swath of the Internet.

Advertising 120

Advertising Advertising Facebook B2C 120

PR Fuel

JULY 12, 2020

Press release distribution companies also understand core key performance indicators (KPIs), such as web traffic stats, coverage, lead generation, share of voice (SOV), and domain authority (DA). Build Your Content Strategy. Consider using press releases to help with your content goals. Research Your Target Audience.

SEO 74

SEO Engineering Web eBook 74

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Ephemeral marketing. Web Ink Now.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

PR in High Definition

FEBRUARY 22, 2017

However, apart from producing the occasional web page or downloadable content, the majority of our clients and prospects have their websites sorted, so the real opportunity for PRs is offsite SEO. Moving into social media has meant that many agencies are producing high levels of content for both organic and paid social channels.

SEO 76

SEO Engineering Google Content Marketing 76

The Proactive Report

APRIL 3, 2015

A featured story with visuals : Most company newsroom are still web 1.0. The public and the media want visual content. Post all relevant images to your newsroom (optimizes for search of course) Resource: How to take brilliant photographs with your smart phone. Here is the checklist. Use it to evaluate your newsroom.

Analytics 100

Analytics Resources Video Google 100

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. 1) Earned media is sales enablement.

Study 138

Study Media Relations Media Measurement 138

Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

Social Media 73

Social Media Ethics Trends Viral 73

Sword and the Script

SEPTEMBER 26, 2017

As these so-called content snacks zip around the social web, the marketing brain is squirting dopamine with every like and share, but it’s not moving the needle for your business. No one on a mobile device is clicking “like” and then leaving Facebook to go search Google for your web page. 7) Activate your employees.

Social Media 115

Social Media Brand Branding Media 115

PR in High Definition

FEBRUARY 22, 2017

However, apart from producing the occasional web page or downloadable content, the majority of our clients and prospects have their websites sorted, so the real opportunity for PRs is offsite SEO. Moving into social media has meant that many agencies are producing high levels of content for both organic and paid social channels.

SEO 66

SEO Engineering Google Content Marketing 66

Beyond PR

MARCH 6, 2018

Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. Content Marketing is no Longer a Shiny New Object. Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

APRIL 19, 2016

Yet today, with millions of “channels” on the web, it’s just the beginning. Interview notes are useful content. These are still valid reasons, but content marketing affords all the more reason: Use the content the reporter doesn’t. The Soft and Subtle PR Pitch of Content Marketing. Tweet a link?

Media Relations 60

Media Relations Media Interviews Pitching 60

PR in High Definition

SEPTEMBER 26, 2018

In the last decade, PR professionals have had their job roles extend from media relations masters to social media gurus, to SEO weavers, to paid media data analysts, to content marketing machines ? Or blow your mind weekly (for free) with a rather brilliant web trends round-up by Matt Muir. Read Web Curios by Imperica.

Energy 48

Energy Course Creativity Web 48

Sword and the Script

SEPTEMBER 30, 2014

Why it’s a Facebook killer of course. Marketing Land gets up close. CNET went behind the hype , adding to it, inadvertently of course. Distribution – a tragic term for the ability to move content on the web – it’s an important part of the job. Everybody’s got an angle: What is Ello ? Gawker rants. Ello explains.

Viral 116

Viral Technology Google Pitching 116

The Resolution Blog

OCTOBER 7, 2015

The big opportunity for the PR industry though is content marketing, an increasingly key element of SEO. But we need to get with the programme and understand SEO first before we become effective content marketers. #D: Incidentally, for journalists, content marketing is, in many respects, the new PR.

SEO 120

SEO Engineering Content Marketing Agency 120

Sword and the Script

NOVEMBER 28, 2017

That’s according to the results of a survey of 1,377 bloggers conducted by Orbit Media a web design agency. These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. The 4 Engines You Need to Pull Off Content Marketing Successfully. Not necessarily.

Study 78

Study B2B Marketing Survey 78

Sword and the Script

MARCH 27, 2018

The headlines that sail around the web are those that are salacious and extreme. For example, pick a trade publication in any vertical market and study the headlines. Some of this is a result of the fact that as advertising revenue has fallen, many trade publications have basically become editorialized marketing for events.

Media Relations 74

Media Relations Media Trade Shows Journalism 74

Sword and the Script

SEPTEMBER 9, 2014

Of course the messages are also encoded and without the key, the communications are unintelligible. The social conversation was hopping frequencies — and it’s fairly common when we consider our engagements across the web. Marketing B2B social media conflicting social media advice' The keys are changed frequently.

Radio 111

Radio Social Media Facebook B2B 111

Cision

JANUARY 18, 2016

LinkedIn’s user demographics are uniquely positioned for targeted content distribution (discussed a little later). Of course, relative to WordPress (3.6 million posts per week) and other content platforms LinkedIn is still pretty small. Use bold and italicized text emphasize points within your content.

LinkedIn 84

LinkedIn Mobile Leadership Course 84

Cision

APRIL 29, 2016

John Stevens is a marketing consultant, hosting expert and the CEO at Hosting Facts. When he is not consulting with major brands on their PR and marketing strategy, he’s probably reviewing web hosts. So, double up on your content marketing efforts. Public perception of your brand matters.

Publicity 120

Publicity Mobile Ethics Social Media 120

Waxing UnLyrical

JULY 11, 2019

These guidelines should be shared with everyone in your company, as well as any business you partner with for PR or content marketing. WordPress, the most common CMS, has perhaps the biggest selection around — the web is packed with roundups ( here’s one ), so you can search based on your industry (e.g.

Company 84

Company Brand Branding How To 84

Sword and the Script

APRIL 10, 2018

This, of course, is no mystery to anyone that’s worked in public relations for any length of time. They grew in marketing prominence with the advent of the web and the online news release. Why Content Marketing and Public Relations Need Each Other. The point is, what is news…is highly subjective.

Engineering 71

Engineering Content Marketing Analysis B2B 71

Cision

AUGUST 16, 2016

While Burns360 is an agency that is embracing new PR concepts like digital and content marketing, its belief that journalism is essential to PR has never wavered. My ideal day off would include…18 holes at the golf course followed by a few beers with friends on a rooftop patio. How can brands keep up?

Television 120

Television Pitching Journalism Interviews 120

Cision

JUNE 26, 2017

What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers. Last month, Instagram introduced a feature allowing users to post to Instagram from mobile web browsers. Content editing for mobile pictures can be problematic, however.

Instagram 109

Instagram How To Mobile Community 109

Sword and the Script

DECEMBER 3, 2016

1) What is Agile Marketing Again? In a piece for the Content Marketing Institute – How to Stop Working So Hard: Agile Marketers Work Smarter – writer Andrea Fryrear says it’s not really a case of doing more with less as some suggest. For starters, your marketing team agrees on a list of priorities.

Marketing 60

Marketing B2B Content Marketing Training 60

Cision

AUGUST 31, 2015

Monetization means little to a publisher or end-user right now, so we have to have another way to measure how effective a live-streaming video service would be for you to propagate content to your audience. Extended Distribution – Can live streams be embedded on other web properties (thus increasing the distribution)?

Video 120

Video Mobile YouTube Enterprise 120

Sword and the Script

AUGUST 28, 2018

Web publishing changed all that, and it gradually contributions grew into a bit of a free-for-all as publications built out networks of contributors to feed the insatiable content beast. Of course, there will still be media opportunities, and place for media relations , but in the grander scheme, things are clearly changing.

Technology 66

Technology Advertising Advertising Community 66

Beyond PR

JUNE 27, 2017

What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers. Last month, Instagram introduced a feature allowing users to post to Instagram from mobile web browsers. Content editing for mobile pictures can be problematic, however.

Instagram 69

Instagram How To Mobile Community 69