PR Fuel

MARCH 20, 2021

If you own a company that sells shoes, you don’t want to send it to journalists that cover video game news. You want them to read your release and write about the news, not just delete the email. When is the Best Time to Write a Press Release. If you need assistance with writing press releases, that’s ok.

Small Business 105

Small Business Writing Company Social Media 105

Business Wire

MAY 10, 2017

It’s important to also include multimedia such as images and video and a logo that links to the company page. Digital technology has transformed the way people consume news making multimedia an expected asset. Providing a high quality image or video will help amplify your message and impact reach.

Writing 165

Writing How To Video Facebook 165

Cision

FEBRUARY 22, 2016

When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. There are a few services that years after a cart abandonment still write a few times a week.

Writing 144

Writing Study Viral Consumer 144

Mindful Marketing

OCTOBER 9, 2022

About a week ago, before a Consumer Behavior class, one of my students asked, “Dr. So, when Thomas Murray, the student in my Consumer class, mentioned Smile’s guerrilla marketing during MLB games, I wasn’t surprised for a few reasons. A veteran marketer and an up-and-coming rookie argue the call.

Consumer 80

Consumer Marketing Television Viral 80

Cision

APRIL 21, 2015

Faster phones, the abundance of phones and ubiquitous WiFi make videos that much more appealing. On April 29, PR News’ Matthew Schwartz will join Cision’s Heidi Sullivan on “ Film School: How to Use Video for PR ,” a free webinar that will provide the latest video best practices for communicators. Does video have any weaknesses?

Video 120

Video Brand Branding Trends 120

PR Fuel

JANUARY 15, 2021

One of the best ways to promote your brand is by writing a press release. Writing a press release is an invaluable skill you’ll need for your business. Writing a press release is an invaluable skill you’ll need for your business. This guide will show you how to write a great press release for 2021.

Writing 59

Writing Product Launch Examples Consumer 59

PR Fuel

NOVEMBER 16, 2020

Without enough information, consumers could turn away. Learning how to write a news release is an essential part of your marketing plan. Writing a press release is easier than you might think. Instead of creating a lengthy blog post, you’ll want to write content that’s concise, clear, and attention-grabbing.

Writing 60

Writing How To Examples Consumer 60

Cision

JULY 10, 2015

With audio and video, don’t assimilate. It’s your favorite audio or video producer. You’re more likely to remember Sharpie the next time you need to write a note. Want tips on how to make your story stand out with visuals and video? How can you use those devices in your own audio and video pieces? Be Recognizable.

Video 120

Video Storytelling Local Creativity 120

PR 20/20

OCTOBER 4, 2018

Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. While we’re on the subject of marketing mediums, have you leveraged the power of video? In addition, the average respondent consumes 1.5 It’s that time of year again.

Video 78

Video Trends Strategy Marketing 78

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

The discussion can be released in edited video snippets, bylined articles, contributed blog posts, op-ed pieces, and even on-site interviews. Alternatively, a short and compelling video testimonial can work well as part of an explainer video or even on a business platform like LinkedIn. Customer case studies sell benefits.

Case Study 390

Case Study B2B Study Interviews 390

NewsWhip

AUGUST 17, 2023

Justifiably, it seems everyone is excited about its capabilities—from writing articles to producing videos. Put simply — if 100 websites write about your product launch or latest crisis, but nobody reads it or shares it on social media, does that matter as much as one article that gets shared 100k times? Probably not.

Product Launch 78

Product Launch Print Measurement Consumer 78

Action PR

MAY 14, 2019

Writing an agency brief for a PR or marketing campaign can be a difficult task. However, taking the time to write a proper brief will help you avoid headaches and ensure both you and your agency find the winning idea faster. It can be both frustrating and time-consuming working without a brief. But first, what is a brief?

Writing 40

Writing Agency How To Examples 40

Beyond PR

MAY 1, 2017

Facebook Live Video is an unanticipated content juggernaut. In a recent Facebook post , Facebook VP of Product, Fidji Simo revealed that 20% of all videos posted to Facebook are Live Videos and that Facebook Live Video watch times have increased 400% year-over-year. Live video is a compromise of quality for timeliness.

Facebook 63

Facebook Video How To Retail 63

Konnect Agency

NOVEMBER 20, 2023

With AI’s rapid advancement and broad application potential, PR professionals are increasingly embracing AI-powered tools like ChatGPT to augment writing, supplement creativity, and fine-tune brand messaging. In fact, entire brand campaigns are centered entirely around AI as a way to reach and engage with tech-savvy consumers.

Viral 52

Viral Video Trends Consumer 52

PRSay

NOVEMBER 12, 2020

Journalists want to do a great job and they want to write great stories. Get used to competing with COVID. “[The pandemic has] been all-consuming, particularly for me as someone who focuses on writing about consumer health,” he said. “I So just the fact that we have this all-consuming story has been a big change.”.

Journalism 211

Journalism Report Interviews Meeting 211

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Media Training 397

Media Training Crisis Communications Conference Training 397

OnePitch

FEBRUARY 21, 2023

Jay covers breaking news in consumer technology, video games, entertainment, streaming, and more. He also writes about virtual worlds, the technologies that power them, and the companies trying to make the metaverse happen.

Technology 52

Technology Video Writing Consumer 52

Awario

FEBRUARY 18, 2021

They post on social media, leave comments on videos and forums, and write blog posts. For many of us, it's exciting content, but for marketers and brands, it’s a gold mine of consumer data that can potentially revolutionize their product and business strategy.

Analysis 78

Analysis Marketing Video Data 78

ReimaginePR

MARCH 30, 2020

Learning French with movies can be exceedingly rewarding and fun, but you want to be sure that you don’t wind up watching videos which are 90 percent in English. Furthermore, YouTube has quite wide sorts of videos that make it time consuming to review videos as a means to discover videos that are suitable for instruction purposes.

How To 120

How To YouTube Video Web 120

Critical Mention

APRIL 17, 2019

For this reason, a lot of businesses started hiring professional writers or writing agencies to craft unique content strategies and deliver compelling social media posts. Vertical videos. It’s a colossal figure that clearly shows you have to optimize video content for the mobile experience. Live video.

Social Media 156

Social Media Trends Media Instagram 156

Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. Good writing should speed readers along , not confuse them with industry jargon. You’re writing a case study, not an essay, so make your points and wrap it up. Check out this video case study on bag manufacturer Herschel Supply Co.

Case Study 140

Case Study Study Video Writing 140

Onclusive

FEBRUARY 2, 2022

Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume. This is where your research on what impactful authors write about and in which style comes in handy. As we mentioned last week, the key to creating a relevant and compelling pitch is knowing your audience.

Pitching 195

Pitching Data Technology Storytelling 195

Cision

JUNE 5, 2017

The way it surfaces similar products to one a consumer is already viewing inspires them to look outside of their original purchasing scope. Write good, creative content. Brands can’t inspire their consumers if the content is not inspirational. billion video views. Those experiences need to be similar.”

Pinterest 202

Pinterest Creativity Video Retail 202

PR Fuel

MARCH 22, 2022

Then, write your press release with that publication’s target audience in mind. If you want to ensure your release is picked up, dedicate time to the writing process. You can save time by writing press releases with the publication’s rules in mind. Then, write a fresh release for that publication.

How To 101

How To Guidelines Writing Pitching 101

Cision

NOVEMBER 30, 2017

Creating a content contributor guide ensures that the assets you receive — no matter if they’re a one-time blog post, a series of videos or even a research paper — are consistent and follow the tone and style that you use on your blog. Want to write for Cision®? Headline writing tips. Video Guide. Interviews. Media Tips.

How To 177

How To Guidelines Content Marketing Video 177

Cision

JUNE 29, 2017

There’s no doubt the way we consume stories has changed. You can be more human in your writing by leveraging the behavioral and demographic information you already have about your target audience. Or, do you have a conflicting point-of-view worth writing about? While his video had more than 30 million views, only 1.3

Storytelling 0

Storytelling Data Communications Technology 0

The Resolution Blog

JANUARY 31, 2020

But writing up award entries can be expensive and time-consuming. They always seem to be the last thing you get round to doing, so all of a sudden you have a stack of them to write with fast-approaching deadlines (and that’s on top of your client work). So, perhaps try writing an entry the same way.

Measurement 156

Measurement Case Study Creativity Course 156

Business Wire

MARCH 20, 2018

When asked to define millennial media, the panelists said it was all about meeting the readers where they are; on social media video, web and mobile. He said people like to consume quality stories as they always have. If we don’t want to write it, no one’s going to want to read it,” Loudenback said.

Reddit 158

Reddit Media Analytics Trends 158

Critical Mention

JANUARY 9, 2019

Reaching out to people that are more likely to be receptive to your brand is more cost efficient, less time consuming and more sustainable in the long run. For example, with one influencer, you can conduct an interview, they can write a guest post for your blog, review your company, or even sign up to try out your product or service.

Trends 108

Trends Marketing Mobile YouTube 108

Onclusive

FEBRUARY 22, 2018

I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. Mika: I have always been a news junkie … I didn’t play video games or watch cartoons, I wanted to watch ABC 7 News in Chicago. We keep things simple.

Interviews 284

Interviews Radio Small Business Pitching 284

Prohibition

DECEMBER 16, 2022

Here we’ve taken a look at the festive videos that have warmed our hearts, put a smile on our face and been a big hit in the news and on social media. The video has definitely been a hit in the media and on social media, with users praising its funniness and festiveness. Asda – Buddy the Elf visits store. Aldi – Home Alone.

Video 62

Video Film Social Media Creativity 62

The Proactive Report

MARCH 27, 2020

Consumers need to see consistency in brand messaging in times of uncertainty. Here are some ideas: Write useful blog posts and post the links in your social content. Offer training or consulting via video conferencing. Now is the time to be more present and add as much value to your customers and followers as you can.

Crisis 225

Crisis How To Small Business Social Media 225

Ethical Voices

APRIL 22, 2024

We’re seeing that play out in real time, there wasn’t trust from the three other news articles that were showing the rest of the story, with accurate facts, versus this one reporter who had done very emotionally charged writing with inaccuracies who didn’t have the desire to be unbiased, balanced, or factual in her reporting.

Report 90

Report How To Ethics Nonprofit 90

Cision

MAY 5, 2015

Write it down. Make content easy to find, consume and share. How do they consume and share content? They’re easy to create, share and consume. Creating video is not the herculean effort it once was. Most networks now feature video in some form or another. Doing video just to do video won’t work.

Content Marketing 120

Content Marketing B2B Marketing Instagram 120

5W PR

FEBRUARY 22, 2023

Always create press releases in the form of an authentic news story rather than writing it like an ad. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. Videos Video marketing can be an effective part of any public relations campaign.

Strategy 88

Strategy Product Launch Brand Branding 88

Contently - Strategy

MAY 11, 2024

Recent research suggests so—particularly if you care about reaching younger consumers. How to Write Content for Local SEO The first step is to create content that’s locally relevant. SEMrush notes that video SEO and visual search are increasingly important elements of an effective SEO strategy.

Local 90

Local SEO Strategy How To 90

Prohibition

FEBRUARY 2, 2024

Combining the use of its classic slogan and the current conversation around AI, KitKat Canada came up with a creative video campaign encouraging us to give AI tools a bit of breathing room. In the video, KitKat encourages people to write ‘Have a break, and then…’ followed by its question.

Marketing 62

Marketing Film Creativity B2C 62