Solo PR Pro

JULY 3, 2019

Privacy and overuse are causing Internet and social media users to actively consider their usage. The gravitation to mobile from desktop use continues, and ad spend is increasing to meet this development ( slide 22). Privacy Concerns and Their Impact on Advertising. E-commerce and Online Advertising. Digital Media Usage.

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Report Privacy Pinterest Retail 45

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). TV and mobile are almost at parity for both viewing and ad investment. The conversation about user privacy is growing louder.

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Report YouTube Privacy Web 81

Cision

JANUARY 27, 2017

Perhaps a little counterintuitive to the “mobile first” ethos, the new LinkedIn desktop looks great and has some cool features that will appeal to communications and marketing professionals on the platform. If LinkedIn follows Facebook’s model, they will probably release a mobile feature in the near future.

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LinkedIn Mobile Privacy Engineering 108

Reputation Us

JANUARY 11, 2016

With ongoing data breaches in the news, patients will continue to have concerns about privacy issues, as will providers and payers. One of our firm’s largest health care clients has dropped the need for obtaining Social Security numbers from its patients, helping to solidify privacy efforts. Foster engagement by going mobile.

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Communications Insurance Insurance Privacy 60

Stephen Waddington

JUNE 2, 2018

Mobile payments are becoming easier. 4 Voice innovation Voice recognition services have crossed the 95% accuracy threshold deemed acceptable for consumer usage. 5 Privacy paradox Data is enabling social networks and apps to serve personalised services and experiences to consumers.

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Report Trends Retail Marketing 92

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Do you know that 91 percent of users access social platforms via mobile devices? It’s a colossal figure that clearly shows you have to optimize video content for the mobile experience. Transparency.

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Social Media Trends Media Instagram 61

Shift Communications

JANUARY 20, 2015

Further disruption in mobile technology and across industries like robotics will continue to present both challenges and opportunities for marketers. There will likely be a greater awareness around privacy and security issues given growing consumer concerns and the rapid advancement of technology. Zach Burrus.

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Marketing Privacy Big Data Technology 60

Waxing UnLyrical

DECEMBER 24, 2020

Ok, many of us still zoned out in front of our screens – those on our mobile devices – but at least we did that outside…!). As businesses increase their use of data, it is critical that they do so ethically, and proactively address the many significant, and valid, concerns around consumer privacy.

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Data Analytics Privacy Ethics 106

Practical Law Construction

APRIL 20, 2022

Not all charging networks are accessible to consumers. Customers have to sign up with different operators and/or electricity mobility service providers for full, roaming access to public charging points, with some chargepoint providers even locking drivers into particular chargepoint arrangements. Network connectivity issues.

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Government Mobile Data Local 52

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. Facebook will be using statistical models to try and make up for lost data from iOS14 users. Olivia Carroll.

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Advertising Advertising Web Privacy 52

Konnect Agency

MARCH 16, 2021

Sebastiani shared, “Digital presence has always been of paramount importance for brand building and the pandemic only accelerated the logistical avenues of how consumers attain their brands. Content, however, is only one piece of the pie. Utility and building brands that fit into the “new normal” is another.

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Consumer Retail Community Mobile 59

Flatiron Communications

OCTOBER 22, 2015

Maybe I’m naive to think that some semblance of privacy remains in my digital life. Here’s what popped in my Facebook newsfeed: I raised the subject last night at a dinner with a senior executive from the Mobile Marketing Association who said: “Didn’t you read Gmail’s terms of service?

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Privacy Google YouTube Advertising 28

Sword and the Script

MAY 21, 2019

Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction. 3) Social media tends to have a consumer feel to it, why should a B2B firm consider investing in paid social? BH: We’re all consumers.

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B2B Social Media Company Marketing 81

Shift Communications

JUNE 19, 2015

The underlying purpose was straight forward – that word-of-mouth advertising campaigns online should, in fairness to consumers, disclose when someone writing a review, talking about a product or otherwise promoting a product of business, was being paid or compensated for their services. Consumer Privacy Is Also an Issue.

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Guidelines Agency Pinterest Privacy 60

PR Conversations

AUGUST 7, 2014

We are talking about organisations truly adopting total transparency as their interactions are life-logged, transmitted and shared by stakeholders, users or consumers—in the spirit of Toni Muzi Falconi and Helen Slater’s post, call us what you will.

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Publicity Ethics Technology Government 87

David PR Group

SEPTEMBER 17, 2014

It might seem like a contradiction that an executive and celebrity with a huge public persona would be blazing trails for online privacy, but billionaire Mark Cuban is doing just that. ” And I just learned that he also invested in Xpire , an app that helps consumers manage and minimize their digital footprints.

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Privacy Groups Reputation Social Media 79

Contently - Strategy

APRIL 14, 2021

For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. ” As a result of such concerns, consumers are disabling cookies, using ad-tracking and ad-blocking software, and complaining to regulators. For brands, however, it means a paradigm shift. In the U.S.,

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Privacy Google Advertising Advertising 96

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

If your company that just secured the $10m is about to unveil a new mobile application that alerts you when an ex-boyfriend is nearby, then you may have some interesting crossover of angles to pitch, from relationships and lifestyle to data privacy to mobile marketing.

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Media Mobile Telecommunications Pitching 136

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences. The good news?

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Marketing Content Marketing Data Social Media 189

Waxing UnLyrical

JANUARY 26, 2011

These “sponsored stories&# will only appear in the news feeds, and sidebar ads, of your Facebook friends, based on your privacy settings. Doesn’t it call to mind the Flickr-Virgin Mobile brouhaha from a few years ago? To learn more about Platform, read our Privacy Policy and Platform Page.) You read that right.

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Facebook Privacy Twitter Social Media 107

PR 20/20

NOVEMBER 29, 2018

This can be applied to predicting: email clicks and open rates, lead conversions, customer churn, content and creative performance, optimal ad budget distribution, ideal price points, audience targeting, consumer needs and preferences, product purchases, campaign ROI and hundreds of other use cases.

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Marketing Technology Training Privacy 47

Agility PR Solutions

JUNE 22, 2023

Data privacy remains a big concern for consumers and businesses alike, but in tough economic times like these, shoppers are willing to take more data-related risks for a better and more personalized deal, and a seamless experience.

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Privacy Data Consumer Mobile 78

Stern + Associates

MAY 20, 2022

Potential and known harms have been emerging from the use of technology such as invasion of privacy, data breaches, and abuses on social media platforms – and the problems continue to escalate. Zittrain’s work spans privacy, competition, governance, and security – and goes beyond the written word.

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Company Privacy Policies Government 62

Contently - Strategy

DECEMBER 1, 2021

You don’t have to design anything, worry about how a piece will look or behave on mobile, or consider an image’s impact on loading times. faster than mobile browsers across regions, and Facebook users open 52 percent more articles when published on the native platform, as opposed to shared via a web link.

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LinkedIn Facebook Blogging Mobile 137

Stephen Waddington

AUGUST 20, 2018

O fcom’s latest report is packed with consumer data and analysis. 1 Internet uptake driven by mobile: connected consumer While take-up of fixed broadband has plateaued at 80%, accessing the internet on a mobile phone continues to grow from 66% in 2017 to 72% in 2018. UK consumers spend more than 24 hours per week online.

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Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. Most social networks are now mobile first. Almost 70% of Facebook time is spent on mobile. From day zero you can pursue a mobile first strategy.

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Crisis Communications Transportation Conference Social Media 148