Sword and the Script

JULY 10, 2018

A while back a reporter I had been pitching threw me what I thought was an unexpected softball. The Sorry State of Media Relations. Mr. Pearlstein is a long-time reporter and editor turned professor says he was looking to write about “well-run company.” How to Generate Media Referenceable B2B Customers with a Blog.

Media Relations 74

Media Relations Media Content Marketing Corporate 74

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. OnePitch feature recommends reporters to pitch.

Pitching 89

Pitching Report Software Survey 89

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. Insights for better relationships with the media. Think about how much work that is: try writing a blog post every day – then add two more.

Study 167

Study Communications Survey Pitching 167

Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. How do you prefer to receive pitches? I do actually read each of the pitches, even though I can’t respond to all of them.

Technology 120

Technology Pitching Insurance Insurance 120

Sword and the Script

JULY 11, 2023

In this guest post, Kathy Casciani writes public relations podcasts provide a sound way to work on your professional development while habit stacking – listening while doing routine tasks, such as chores In case you hadn’t noticed, podcasts are having a moment. Also good for career PR pros looking to uplevel their knowledge.

Publicity 129

Publicity Small Business Trends Leadership 129

Flack's Revenge

SEPTEMBER 1, 2021

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. And last I heard, the newswire business is doing well thank you, still a hearty institution supported by an ecosystem that generates, distributes and consumes the “news.”

Writing 177

Writing Pitching Report Industry 177

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. Media Training. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

NOVEMBER 12, 2020

Journalists want to do a great job and they want to write great stories. Get used to competing with COVID. “[The pandemic has] been all-consuming, particularly for me as someone who focuses on writing about consumer health,” he said. “I So just the fact that we have this all-consuming story has been a big change.”.

Journalism 211

Journalism Report Interviews Meeting 211

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. It’s not a practice exclusive to public relations specialists like it used to be.

SEO 100

SEO Pitching Small Business Agency 100

Landis PR

MAY 1, 2023

Generative AI tools can help with tasks such as brainstorming, copywriting, research, planning, and automating routine and time-consuming projects. While Auto-GPT may soon auto-generate prompts, it’s still helpful to know how to phrase your writing assignment or research project for the best outcome.

Tools 52

Tools Marketing Writing Resources 52

Remote PR Jobs

SEPTEMBER 25, 2023

The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content. Pitching stories to a journalist who has nothing to do with your industry will only harm your employer or your client.

Technology 100

Technology Publicity Pitching Trade Shows 100

Flack's Revenge

OCTOBER 15, 2020

Are the relevance and influence of media declining, when there’s record mistrust of the institution? If media influence and relevance are in question, where does that leave PR? The media alarm over this also says something about how they cover tech. The irony is that pitches from startups often go ignored by major media.

Leadership 282

Leadership Social Media Trends Facebook 282

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. In PR, paid media is social media advertising, sponsored content, and email marketing.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Prohibition

APRIL 24, 2020

Be clear and concise when pitching to journalists during the pandemic. If the product that you’re pitching requires people to be outside to use it, involves travelling or requires multiple users it’s probably not appropriate to talk about. Be mindful and sensitive towards the situation.

Pitching 62

Pitching How To B2C Meeting 62

Cision

AUGUST 4, 2016

Today, there are a variety of ways to reach journalists, including email, social media, telephone and more. But if you’re pitching a mediocre story, you won’t find any success – no matter which medium you use. What do you hope to accomplish in your new role as director of media relations at ABB? What has stayed the same?

Pitching 0

Pitching Energy Media Relations Social Media 0

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Recommendations suggesting contacts to pitch. Predicting a pitches chances of earning coverage. Did you know? Notified by Intrado gets close.

Technology 169

Technology Publicity Software Pitching 169

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I didn’t get into the public relations and communications industry through a traditional career route. runs to the airport with boxes of physical media kits before the last FedEx flight left.

Agency 88

Agency Energy Crisis Management Industry 88

Bianchi Biz Blog

JULY 10, 2023

I try to focus on stories and angles that are aimed directly at ordinary consumers (or car enthusiasts.) I was a Metro Desk reporter at the Austin American-Statesman in Texas for several years before I made the jump to automotive writing. What advice do you have for PR people that want to pitch you? Do those even work?

Meeting 83

Meeting Report Automotive Media 83

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. It was pure magic the first time I read an article in print that was the result of a story I pitched. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time).

Media Relations 52

Media Relations Media Pitching Writing 52

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2023

What makes it so important that we would write about it so often? From newsjacking to creating your own news with research data, this blog entry explores different ways PR can generate media coverage when your company has no news. So what is newsjacking? And why should PR professionals care about it?

Ethics 182

Ethics eBook B2B Blogging 182

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 5.

Survey 95

Survey Industry Leadership Study 95

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Michelle Garrett , Public Relations Consultant/Writer, Garrett Public Relations .

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Regional Foundation.

Storytelling 163

Storytelling Media Nonprofit Government 163

Bianchi Biz Blog

MAY 3, 2021

I like writing about these new features and making them relatable and understandable, so people are excited when they seem them in their cars rather than put off. I want a story that lets me relate a car to the consumer who might buy it. What advice do you have for PR people that want to pitch you?

Automotive 86

Automotive Meeting Media Pitching 86

Bianchi Biz Blog

APRIL 19, 2021

I am also responsible for writing and leading the “Daily Money” newsletter – our M-F roundup of the day’s personal finance, business and tech news. We are primarily focused on stories that affect the consumer. We’re looking for fresh angles on stories that affect the average consumer. I love stories on business trends.

Report 84

Report Meeting Automotive Media 84

Bianchi Biz Blog

FEBRUARY 12, 2024

It’s one thing to write about how cars are changing from behind a desk. What advice do you have for PR people that want to pitch you? So if an ordinary consumer can’t access why some piece of news is important, I’m going to pass. Describe the craziest or most fun story you have written.

Meeting 86

Meeting Report Transportation Automotive 86

Cision

JANUARY 19, 2017

To make your voice heard, use strategic, targeted pitching techniques and broadcast authentic stories that will resonate with your audience. Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers.

Social Media 120

Social Media Newspapers Pitching Reputation 120

OnePitch

APRIL 14, 2022

While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. What’s the best pitch of yours that resulted in coverage and what elements made it successful? I love this question!

Healthcare 52

Healthcare How To Pitching Product Launch 52

Beyond PR

JUNE 8, 2016

Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So As you update your media lists, don’t just look at whether or not a contact is still at a publication. Regularly assess whether they and the publication are still covering the topics you’re pitching them on.

Media Relations 40

Media Relations Media Journalism Print 40

Cision

JUNE 8, 2016

In this interview, Doug discusses how to build positive relationships with clients, how to improve your media relations outreach and how new technology has affected communication. What’s your secret to media relations success? I learned early on that it all starts with good writing skills.

Financial 120

Financial Healthcare Media Relations Technology 120

Cision

DECEMBER 22, 2016

When you are working with different cultures, different languages and different platforms, it’s essential to communicate with the appropriate tone and verbiage for each client and each target audience, whether you are captioning an Instagram post, crafting an email to a journalist, or writing press conference scripts for your client.

Tourism 120

Tourism Travel Conference Crisis 120

Flack's Revenge

MAY 14, 2019

He cited data from recent studies: “Is the process of media relations getting harder? Does your business spawn data that can be mined for newsworthy info about trends, or consumer or business behavior? If so, this could drive a pitch that lands. That’s up 17% from the same survey last year.”. Newsjacking.

Survey 195

Survey Journalism Agency Data 195

Cision

JULY 13, 2016

Anytime a consumer comes across your brand, it should be the same, easily recognizable experience. There are too many benefits of digital to list, but a few top ones for me include easy performance metrics tracking, retargeting, geotargeting, animation and the ability for a consumer to click to explore more or take action.

Print 120

Print Tourism Transportation Film 120

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

If you’re uncertain about what goals can inform your consumer engagement and event marketing strategy, asking some questions about the brand can help narrow this down. These might include: What is the brand currently missing that greater consumer engagement can address? It’s far from the only positive outcome, though.

Community 91

Community How To Marketing Data 91

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers.

Newspapers 120

Newspapers Journalism Pitching Report 120

Bianchi Biz Blog

NOVEMBER 1, 2021

Improving the charging experience is going to go a long way in improving the consumer EV adoption rate. You really have to try to not have fun when writing about the automotive industry. I started by writing for the Arts & Life section of my college newspaper at The University of Akron roughly 12 years ago.

Meeting 75

Meeting Automotive Media Newspapers 75