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Privacy Protections Spur Companies to Collect Personal Info on Consumers, Build Profiles

PRSay

New privacy protections from tech giants and governments threaten to staunch the flow of user data that companies have long relied on to target consumers with online ads, The Wall Street Journal reports. Over the summer, Miller High Life ran an online contest for consumers to win a branded patio set with a bar, stools and neon signs.

Privacy 78
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The Risks of Brand Stances on Political Issues

PRSay

As consumers look for companies that share their values, brands should decide proactively how and when to speak up. According to a 2021 Deloitte survey , quality and price remain two of the top-three purchasing criteria for consumers, cited 86% and 61% of the time, respectively. For communicators, there are urgent questions.

Brand 145
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10 Networking Events for PR Professionals

5W PR

Association/Nonprofit Conference: Attendees can expect the latest best practices and real-life tips for PR in nonprofit and association settings. In an era of digital noise, it’s crucial for brands to stand out while fostering meaningful connections with consumers.

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Communicating With Customers During the ‘New Normal’ of Coronavirus

PRSay

The COVID-19 crisis has changed how organizations market and consumers react. The “new norm” is far from normal though, and a new future — a new way of staying in touch with customers or, in the case of nonprofits, with donors — is quickly emerging. By speaking their language, we instill confidence, and they listen.

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A Lesson in Reverse Mentoring, Courtesy of ‘The Queen’s Gambit’

PRSay

Combined, millennials and Gen-Z employees now constitute the largest segment of the workforce and a burgeoning consumer market. Strong leadership is crucial, but knowing when to follow is equally important. A more strategic, macroeconomic argument can also be made for reverse-mentoring programs. Photo credit: netflix ].

Nonprofit 218
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3 Essential PR Trends to Monitor in the New Year and Decade

PRSay

However, now that influencers have become commonplace and the FCC is cracking down on disclosures , consumers aren’t as easily captivated by celebrity promotions for hair regimens and face creams. According to recent studies , it’s been proven that consumers feel more loyalty to brands that make a positive social impact.

Trends 165
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Increasing Your Media Coverage Through Storytelling

PRSay

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself.