Deirdre Breakenridge

SEPTEMBER 3, 2014

At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions. Tiny Pitch : Tiny Pitch is the latest in news release development, launched by PitchEngine.

Communications 383

Communications Tools Google Resources 383

Sword and the Script

JULY 7, 2020

A handful of companies that make software for public relations are staking a claim on the term. In an interview with PRWeek, the company likened it to a CRM for PR. Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market.

Technology 123

Technology Publicity Software Print 123

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. Read below for the entire interview with Cortney Williams: 1.) What’s the best pitch of yours that resulted in coverage and what elements made it successful?

Healthcare 52

Healthcare How To Pitching Product Launch 52

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Beyond goal-setting and drafting a plan, the work involved in writing materials suitable for media, researching and studying appropriate journalists, and shaping a pitch is specialized and demanding. Others, like big consumer brands with very little innovation or news, rely on advertising to keep their names before the public.

Advertising 147

Advertising Advertising Pitching B2B 147

Flatiron Communications

JANUARY 11, 2018

They now include the use of sophisticated consumer data sets to inform messaging and media channels, tapping social influencers to drive brand esteem and consumer behavior, and even getting into bed with the Facebook-Google advertising duopoly to deliver impressions, engagement and conversion.

Pitching 43

Pitching Journalism Tools Agency 43

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits. 2017 PR Takeaways.

YouTube 136

YouTube Training Video Survey 136

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. Gary Shapiro, president and CEO at Consumer Technology Association (CTA), which hosts the event, recently said that excitement is building, as CTA is expecting attendance to surpass 100,000 people. An auto show within a consumer electronics show.

Automotive 128

Automotive Mobile Technology Hotels 128

Cision

FEBRUARY 3, 2016

Here, she discusses Kiip’s tremendous growth over the past year, her approach to PR in the tech industry and the evolution of consumers in today’s digitally-focused world. We define moments as a period of time when the consumer has completed an action. How did you get your start in PR? John’s University in New York City.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Bianchi Biz Blog

MAY 3, 2021

I want a story that makes sense to the consumer, that shows them how their minivan is going to make the crazy of family life easier or how the four-wheel-drive on their SUV is going to help them make the most out of off-roading. I want a story that lets me relate a car to the consumer who might buy it. Any pet peeves with PR people?

Automotive 86

Automotive Meeting Media Pitching 86

Bianchi Biz Blog

NOVEMBER 1, 2021

While the vehicles themselves tend to get the above-the-fold headline treatment, there are also massive opportunities in charging, on both the hardware and software sides. Improving the charging experience is going to go a long way in improving the consumer EV adoption rate. What advice do you have for PR people that want to pitch you?

Meeting 75

Meeting Automotive Media Newspapers 75

The Resolution Blog

FEBRUARY 25, 2019

I worked in PR and did a lot of traditional pitching and working with journalists and media people. With inbound, journalists can browse stories that are relevant to them in their own time rather than be spammed by pitches in their inbox. They get thousands of email pitches per day. Guess how many they ignore?

Measurement 120

Measurement Case Study Pitching Agency 120

Bianchi Biz Blog

JANUARY 24, 2022

Automoblog is a consumer-focused website that helps readers understand more about cars and driving. Along this same line of thinking is consumer education. In automotive, engineers and product developers are moving toward software-defined architectures versus mechanical ones. I hope the NAIAS organizers do it again!

Meeting 78

Meeting Automotive Media Technology 78

Sword and the Script

FEBRUARY 20, 2018

All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me. Consumers have become more cost conscious. Today he’s on his own.

Technology 61

Technology Marketing Retail Interviews 61

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. Instead, they pitched me on a position they had open. What are you most looking forward to in your new position as media and content director at Blanc & Otus? Rapid Fire Round.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Cision

AUGUST 10, 2015

Wondering how to get your email pitches read by journalists? Use Voice Recognition Software. Voice recognition software has come a long way recently with the integration of “Siri” into Apple products, Google’s “Google Now,” Microsoft’s “Cortana,” and Amazon’s “Alexa.” Use Note Taking Software. Read the tip sheet today!

Software 120

Software Mobile Video Examples 120

Cision

NOVEMBER 30, 2017

Will you accept content from anyone with a good pitch, or would you prefer them to be experts in your field? It will reinforce Cision as the world’s best-in-class software provider of monitoring, targeting, creation, distribution and analytics services. Interviews. What if someone who works for a competitor wants to contribute?

How To 177

How To Guidelines Content Marketing Video 177

The Resolution Blog

OCTOBER 26, 2015

We interviewed Joshua Kail, co-founder of Glass Lantern PR in the United States to find out how not having an office works for their clients and how they are so confident in their results they offer a financial guarantee! This “intelligence profile” is where all the initial pitches and campaign ideas are formed.

Education 120

Education Measurement B2B Meeting 120

Sword and the Script

DECEMBER 3, 2019

Other findings highlighted included 60% of respondents said mainstream journalists wielded the most influence on consumer behavior – more than other consumers, bloggers and celebrities. However, if you are looking for reporters to pitch on Instagram, good luck with that. 4) Meltwater joins AWS Data Exchange.

Data 87

Data Enterprise Survey Instagram 87

Shift Communications

OCTOBER 17, 2014

With two teams, I get to work on both consumer and high-tech B2B accounts. One minute I’m participating in a brainstorm for ideas around a new lifestyle store opening, the next I’m editing a byline for a tech trade from the founder of an enterprise software company. I love the variety that comes with my job. Zach Burrus.

Agency 146

Agency Pitching Training Meeting 146

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. Ad blocking software has now been made ubiquitous by Apple, which sells the apps on its AppStore and includes ad blocking extensions in its iOS9. What’s a marketer to do?

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. Predominantly left-brained industries, like software development and internet startups, further popularized the methods of Toyota. Reasons: Team has no overview of who is getting pitched.

How To 60

How To Software System Employee 60

Ethical Voices

NOVEMBER 7, 2022

I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. I’ve been going to the Consumer Electronics Show. I’m seeing more and more of the larger business and consumer media are doing it.

Ethics 82

Ethics Travel Writing YouTube 82

Sword and the Script

OCTOBER 17, 2017

Her interview here is nothing short of exceptional. If you are a lawyer, I’d bet you lunch your marketing team will read this interview and nod their heads in agreement. More recently has taken up a role with a new legal software startup called Firm Analytics that is being spun out of the Law Offices of James Scott Farrin.

Marketing 68

Marketing Ethics Interviews Meeting 68

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 192

Writing Communications Marketing B2B 192

Bad Pitch Blog

FEBRUARY 28, 2006

Bad pitches are like snowflakes. And our next pitch is in the danger zone as it represents the second time this person has pitched Canuckflack. As a result, he/she might also become the second person outed on the Bad Pitch blog. We usually fillet consumer pitches here. No two suck alike.

Pitching 40

Pitching Automotive Engineering System 40

Sword and the Script

APRIL 17, 2018

Our paths first crossed years ago when his firm provided web design and graphics services to a tech startup — my then employer — selling service management software to enterprise IT operations. I hope that this interview with Matt Garrepy will help give us all something to think about ahead of time.

Marketing 62

Marketing Technology Data System 62

Journalistics

MARCH 2, 2013

Writing proficiency will be the difference between you getting a second interview and a rejection letter. You should be able to show examples of stories you pitched and placed, or campaigns you worked on and generated results for. You might want to “check-in” on Foursquare – or Tweet – when you arrive for your interview.

Pinterest 52

Pinterest Writing Interviews Social Media 52

wiredPRworks

APRIL 29, 2020

How to Use Multivariate Creative Testing to Instantly Improve Creative Ad Performance, an interview with Dan Pantelo, CEO of Marpipe. It’s a much more efficient advertising ecosystem for both advertisers and consumers. And the creatives are pitching and selling the creative to the client, who’s hiring, BARBARA.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

How to Use Multivariate Creative Testing to Instantly Improve Creative Ad Performance, an interview with Dan Pantelo, CEO of Marpipe. It’s a much more efficient advertising ecosystem for both advertisers and consumers. And the creatives are pitching and selling the creative to the client, who’s hiring, BARBARA.

Creativity 52

Creativity How To Engineering Advertising 52

Contently - Strategy

SEPTEMBER 21, 2018

Who are these consumers, and where do they typically find the articles they read? going rate for an article that doesn’t require a ton of research or interviews starts at about $400. Once freelance contributors get to know your brand, they’ll be able to pitch directly and save you more time. Using too many tools.

Content Marketing 111

Content Marketing Print Analysis Data 111