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The Importance of the ADA, Internally and Externally

5W PR

The law made it illegal to discriminate against individuals with disabilities in employment, transportation, public accommodations, and other areas of life. A survey found that over 60% of consumers are more likely to choose a brand that prioritizes diversity. But they also have significant internal benefits.

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Numbers Auto Suppliers Need to Know About CES 2024

Bianchi Biz Blog

Photo: Consumer Technology Association (CTA)® CES continues to be an important venue for many automotive and vehicle technology suppliers and decision makers, according to data recently released by the Consumer Technology Association (CTA), which produces CES.

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Five Reasons You Should Not Miss SAE WCX 2024

Bianchi Biz Blog

It was recently announced that the Detroit Auto Show would be moving from its newer date in September back to its old stomping grounds of January and recentering its focus on consumers and car buyers. Dept of Transportation and more. of Energy, the U.S.

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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. you will obviously need to arrange transportation. Here are some tips to both landing media interviews and making sure they’re successful.

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Intern 101: How one SHIFTer landed the job (and how you can, too!)

Shift Communications

Where exactly in Boston they were located (I don’t have a car, so I needed something that was easily accessible by public transportation). I was used to the consumer side of PR, but here I am learning about B2B Tech PR and Marketing Technology…What?! cta] The post Intern 101: How one SHIFTer landed the job (and how you can, too!)

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CES2022 PR Planning Forward: 5 Noteworthy Data Points

Bianchi Biz Blog

A year later, CES2021 reported 46% of its audience was international, with visitors from 167 countries, regions and territories in virtual attendance. Something interesting to note is 58% of CES2021 media were international reporters. But early indication looks to be positive, especially for automotive and mobility companies.

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5 Ways to Reach New Audiences Through Tech Innovations

Cision

It’s clear a majority of marketers feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? The speed of change is accelerating, and consumers are committed to the ride. Maximizing 5 Major Tech Innovations.

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