Gen Z’s perspective on transportation ushers in new “Mobility Culture”

Agility PR Solutions

A new report from global comms firm Allison+Partners suggests that changing definitions of transportation and an influx of new mobility solutions are paving the way for the birth of a new culture—the mobility culture. Resulting from the intersection of transportation and technology, this cultural shift will be driven forward by a new generation of consumers—those just […].

5 brands that struggle to connect with millennial consumers

PR Daily

Here are five of the biggest names that have fallen out of favor with modern consumers: 1. The brand that was almost ubiquitous when it came to mall-fashion lingerie is all but gone from the consumer consciousness after a few disastrous sales years and a major shift in consumer attitude.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Just like how Aaron talked about how the BBC can see what stories work we can analyse how people consume and share our content. Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) c) Donald Steel. This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. I followed an excellent and energetic opening keynote by BBC world business news presenter Aeron Heslehurst.

Report: Affluent consumer habits, demographics and splurges

PR Daily

The assumption that wealthy consumers lead lives filled with frivolous, frequent spending sprees is often inaccurate. A survey by Simmons Research, as cited by eMarketer, found that affluent consumers are just as likely as non-affluent consumers to shop around to take advantage of specials/bargains and to hold off on buying things until they go on sale. Finally, do not assume that wealthy consumers are willing to spend frivolously.

How branded content counters consumer skepticism

PR Daily

For better or worse, consumers are in charge of their media choices. According to findings from a CMO Council study , 99 percent of consumers would curtail or terminate relationships with companies that failed to earn their trust. While consumers might not put much stock in traditional ads, they’re open to new kinds of branded media. Instead of trying to creatively interrupt content that consumers watch, listen to, and read, be the content that consumers want.

How brand managers are encouraging consumers to vote

PR Daily

On social media, hashtags such as #GOTV and #Elections2018 are helping consumers find election-themed offers. It wrote : At Lyft, we’re working to improve lives by connecting people and their communities through the world’s best transportation. It is estimated that over 15 million people were registered but didn’t vote in 2016 because of transportation issues. Would a free cookie persuade you to vote in the 2018 midterm elections?

5 ways to create extraordinary consumer experiences on LinkedIn

PR Daily

In a time when consumer attention is the ultimate commodity, maximizing each social media channel to create memorable experiences has become a powerful strategy. One applicant per week would win round-trip transportation from their city of origin to London to pursue personal or professional goals. As many companies turn to Facebook, Twitter, Instagram and Snapchat, don't discount what's possible on LinkedIn.

Latest Technologies Every Traveler Needs

5W PR

According to 5W’s 2020 Consumer Culture Report , travel and experiences are among the top-ranked categories consumers want to spend their money on. Between finding the best deals, the perfect schedule, and the best modes of transportation that will fit your travel needs, it’s easy to visit multiple websites and get lost along the way. Public Relations 5WPR News Consumer PR branding communications insights strategy trends

Products at CES for Every Room in your Home

5W PR

Known as the global stage for innovation, CES is an annual gathering of the consumer electronics industry. Their products will transport you out of your living room and into the content you’re enjoying. 5WPR News Consumer Products 5wpr agency insights marketing strategyThe event features over 250 conference sessions, as well as a showcase with more than 4,500 exhibiting companies.

Transparency, personalization are the next frontiers for online retailers—what PR must know

Agility PR Solutions

Today’s consumers clearly prioritize substance over flash from brand retailers. A glitzy website or a modern app isn’t enough to satisfy savvy online shoppers—they demand upfront transparency on fees, control over the delivery process, a clearly-stated returns policy and loyalty rewards, according to new research from transportation and logistics leader UPS.

How travel brands can fill the social media void

PR Daily

Pre-COVID, 60% of consumers made vacation plans based on a friend’s social post (also known as user-generated content or UGC). And this gives travel brands a golden opportunity to fill the UGC void by delivering the captivating imagery and ideas that escape-craving consumers want.

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How podcasts offer new audiences during the pandemic

PR Daily

Brands and organizations that create content-rich podcasts can transport their audiences out of COVID-land, earning their deep trust and loyalty in the process.

AirAsia pulls ads that critics say ‘promote sex tourism’

PR Daily

” City and country officials have also responded to consumers’ criticism over the marketing campaign. Germany’s transport ministry recently was criticized for its campaign to encourage bicyclists to wear helmets. It is embarrassing, stupid and sexist for the transport minister to be selling his policies using naked skin,” Maria Noichl, chairwoman of the wing, told the country’s Bild am Sonntag newspaper.

4 changes in advertising that communicators should know

PR Daily

With COVID-19 disruption, an election year and a growing desire for privacy and security on the side of consumers, here’s what PR pros should consider about the changing marketing landscape.

Content Marketing in the Sharing Economy

PR 20/20

At this year’s INBOUND 2014 conference in Boston, one session in particular really got me thinking about brand / consumer relationships. In his session, “A Culture of Change: How Brands Adopt to an Ever-Changing Consumer,” president of Twist Image, Mitch Joel ( @mitchjoel ), pointed out two trends that are changing the rules of modern marketing. Today’s consumer doesn''t need to own.

VW chief apologizes 'sincerely and unreservedly'

PR Daily

Late last month, the automotive giant revealed that it had misled consumers by faking out emissions testers. During Willis’ appearance before the UK’s Transport Committee , he apologized “sincerely and unreservedly.". "We He outlined the steps Volkswagen is taking to fix its problem, which includes setting up a "self-serve" page on its website where consumers can check if their cars are affected, as well as emails and social media updates to keep consumers updated.

3 messaging lessons from funny highway safety signs

PR Daily

More departments of transportation are resorting to humor to get their public safety message across, but not everyone is laughing. According to Lisa Miller , traveler information manager for the Utah Department of Transportation: Ninety-nine percent of our feedback has been positive. According to Linda Wilson Horn, communications coordinator for the Missouri Department of Transportation: One criticism we have had of our boards is that the message itself is distracting.

Uber's missteps lead to loss of London license

PR Daily

Transport for London, the governing body overseeing London’s transportation, is hitting Uber where it hurts. Transport for London (@TfL) September 22, 2017. Yet among riders, Uber remains popular as a cheap and easy mode of transportation. Uber is now left to play politics, relying perhaps on consumers’ outcry and directly assailing London authorities, saying they “caved”: #Uber 's licence in London is not being renewed.

Report: Airbag recalls ding auto brands

PR Daily

Consumer Reports. Transportation Secretary Anthony Foxx lambasted Takata, calling it a “bad actor.” To measure the negative impact on the affected brands, Infegy and Phoenix Marketing International recently published a report titled, “The Impact of Automotive Recalls on Consumer Opinion.”. The report also states that “the overall impact on consumer opinion compounds over time and can have measurable effects on brand affinity

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How to use food imagery to grab a bigger slice of the PR pie

PR Daily

Victuals, comestibles, noshes—all manner of foodstuffs—resonate deeply with consumers, even if your product or service isn’t edible. After housing and transportation, Americans spend the biggest chunk of their paychecks on food, and that figure has been steadily rising. Food is so emotive that food-based messaging can persuade consumers—even when the product or service has nothing to do with eating.

How Well Do You Know Your Customer?

5W PR

Marketing to consumers is challenging, that goes without saying. Now, brands have even less time and space to work with when it comes to connecting with consumers. Other users may utilize public transportation to get to and from their place of work each day. What about finding ways to reach these users via billboards or display advertising in public transportation modalities? We’ve talked before about audience personas and thinking like a consumer.

30 jobs in the PR and marketing world

PR Daily

A new study suggests shortening commutes and mitigating transportation hassles is a top way to improve recruitment and retention. Vice President, Consumer Marketing—Mitchell (Arkansas). Is your commute driving you to consider a career move? What matters most to an employee when it comes to an office or workplace? Do talented workers flock to organizations with the best catered snacks and beverages? What about perks like a gym in the building or a flexible workspace?

General Motors recalls several Chevy, Buick models

PR Daily

In July, the National Highway Transportation Safety Administration announced that GM may have to recall another 4.3 Consumers can visit the GM Recall Center to see whether their vehicle is affected. Another major car manufacturer is issuing a recall for an airbag issue. General Motors has issued a recall of 4.3 million vehicles (3.6 million in the U.S.).

Brand conversations during COVID-19

Stephen Waddington

Consumers have access to the same media and channels. Businesses in lockdown The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport. COVID-19 has led to a massive upheaval in how organisations communicate. Here are some of my favourite examples from my network. Image credit: The Bigger Picture. Organisations typically have one of two responses to a crisis: they either go silent or they over communicate.

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Why Transparency Is the Key to Building Brand Loyalty

Cision

A 2016 study from Label Insight reveals that nearly 40 percent of consumers will switch to a brand that is more transparent, and 56 percent of people say additional product information inspires more trust in a brand. Transparency can mean honesty and openness with any of these pieces, all of which are important to the consumer. As the message of transparency resonates with consumers, marketers have the opportunity to gain new customers.

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4 offbeat ways to refresh your writing

PR Daily

The whiz-bang commentary is so vivid, so deliciously descriptive, you’ll feel as though you’re being transported to the pitch at Anfield , Nou Camp or whichever magisterial soccer cathedral. If footie’s not your thing, find other ways to consume small bites of delectable writing—feeding, you might say, on creativity tapas. Try stepping out into a verdant glen or devouring delicious micro-bites of elegant prose. If all else fails, ask a child for help.

United chief: Our customers should be the focus of all we do

PR Daily

Establish a customer solutions team to provide agents with creative solutions such as using nearby airports, other airlines or ground transportations to get customers to their final destination. Corporate apologies do little to regain consumers’ trust, unless they are accompanied by a plan to fix the current problem. airline: US Department of Transportation figures. incidents for every 10,000 animals transported during the period.

The current crisis demands more external communication

PR Daily

That could mean scaling down if you’re in the transport sector, but scaling up if you’re in the health care sector. Do you have AI solutions to help learn from the fluctuating demand for consumer products? Here is why the current business environment calls for scaling, not slashing marketing and PR efforts.

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Say Hello to Camera Marketing, PR’s New Frontier

Social PR Chat

With the evolution of the miniaturized smartphone camera and its parity with digital standalone cameras, users and companies now have the ability to create an atmosphere for profitability by leveraging the empowered consumers habits. You can also rest assured that the further proliferation of camera marketing will only grow in its intersection with the ever expanding consumer friendly AR/VR App Space and dynamic digital infrastructure.

80 Communications and Public Relations Jobs Available Now

Media Bullseye

of Transportation, Phoenix, AZ – apply by Oct. Director, Policy , Consumer Reports, Washington, DC. Senior Product Manager, Mobilization , Consumer Reports, Washington, DC. Manager, Health Policy , Consumer Reports, Washington, DC. Manager, Technology Policy , Consumer Reports, Washington, DC. Manager, Financial Policy , Consumer Reports, Washington, DC. Looking for a new career opportunity?

The New Customer Journey: How Live Video Is Transforming the Travel Industry

Contently - Strategy

For live video to succeed, it has to offer something consumers can’t get anywhere else. When Italy locked down, they transitioned to live streamed pasta making classes called Nonna Live that could transport people virtually to their Italian home.

Love shopping. Love tech. Love retail tech.

PR in High Definition

Consumers may be careful with their cash over Christmas, but they’ll still be spending. Want to avoid public transport but can’t afford a new car? We have always worked with tech-driven companies, building their profiles and shaping reputations.

Announcing PR Daily’s Media Relations Awards finalists

PR Daily

Elevating the Ghostery Brand at the Forefront of Consumer Privacy, Diffusion with Ghostery. DCTA Secures Community Impact Feature Article for “Case for Transit” Study, Denton County Transportation Authority. Revved Up: Women in Transportation Design Gain Momentum, ArtCenter College of Design. Congratulations to this year’s honorees. Earning coverage for your clients or organization is no simple feat. It takes innovation, talent, resilience and strategy.

Study: Work email opened more frequently than personal email

PR Daily

Consumers say they spend about five hours a day checking work email (three-plus hours a day) and personal email (two-plus hours a day), according to the 2019 “Adobe Email Usage Study,” which surveyed 1,002 U.S. Yet only one-quarter of email offers from brands are interesting or compelling enough to open, consumers say. Consumers said personalization in email marketing is important to them—especially in personal correspondence.

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Report: Top 10 most- and least-trusted industries

PR Daily

Transportation and warehousing. The industries in which consumers have the least certainty are: 1. There are also many unsavory actions and decisions that can erode consumer trust, such as mislabeling a product’s weight or ingredients or paying professionals to remove negative online reviews. In 2015, Yelp – one of the biggest online consumer review sites in the country – was worth more than $3.5

Branson stays on-brand with response to Virgin American sale

PR Daily

Virgin America has carved out a niche with consumers by offering “a more pleasurable flying experience.” To keep that experience consistent and break the news to its loyal consumer base, the enigmatic Branson wrote a lengthy blog post. “[We Because I'm not American, the US Department of Transportation stipulated I take some of my shares in Virgin America as non-voting shares, reducing my influence over any takeover.

Sustainable Fashion Choices

5W PR

The brand urges consumers to ‘choose used’ and join them as a member of the resale revolution. They’re transforming the way consumers think about buying secondhand while supporting the environment. They want their consumers to know just how much it costs to make their clothing, from materials to labor to transportation. It may be the shortest month, but February plays host to the top fashion weeks in the world.

Why website accessibility is crucial for a client’s digital reputation

PR Daily

These protections apply to everything from schools and jobs to transportation and have improved daily life for millions of people nationwide. Today’s consumers are increasingly values-driven, and a company that emphasizes accessibility for all will certainly make a positive impression. Stemming from the Americans with Disabilities Act, this inclusive approach to digital design and user experience is a key element for today’s online audiences. Here’s what you should know.

6 inspiring B2B campaigns you’ll wish you came up with yourself

The Resolution Blog

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things Then the expansive coverage in consumer news sites put their brand in front of thousands of people?—?including

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5 lessons from America's most hated companies

PR Daily

It takes a lot to make consumers hate you, but many large companies did admirably at it last year. seemingly at the mercy of its investors), Uber’s actions spoke louder than words in 2014 and many have sworn off ever using the transportation startup. Remember, PR pros: People will talk about your organization or client no matter why they’re in the news, but bad publicity won’t make anyone a loyal consumer.