ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. you will obviously need to arrange transportation. Here are some tips to both landing media interviews and making sure they’re successful.

Media 294

Media Trade Shows Travel Interviews 294

5W PR

APRIL 19, 2023

The law made it illegal to discriminate against individuals with disabilities in employment, transportation, public accommodations, and other areas of life. A survey found that over 60% of consumers are more likely to choose a brand that prioritizes diversity. The Americans with Disabilities Act (ADA) was signed into law in 1990.

Internal 88

Internal International Transportation Employee 88

David PR Group

APRIL 4, 2024

The recent incident involving the Air Force C-40 jet, a modified Boeing 737 designated for transporting US Secretary of State Antony Blinken, failing to take off due to unspecified issues, has spotlighted the escalating challenges Boeing faces.

Crisis 52

Crisis Transportation Crisis Management Reputation 52

Konnect Agency

AUGUST 17, 2023

In doing so, they are able to stay ahead of the competition, resonate with consumers, and ensure their relevance in a rapidly evolving market. Tesla’s innovative automotive technology and focus on sustainability have redefined how transportation is perceived. Lesson Two- Successful Branding is Innovative.

Brand 52

Brand Branding Automotive Retail 52

5W PR

SEPTEMBER 8, 2019

Marketing to consumers is challenging, that goes without saying. Now, brands have even less time and space to work with when it comes to connecting with consumers. Other users may utilize public transportation to get to and from their place of work each day. Not sure where to start in understanding consumer behavior?

Transportation 74

Transportation Advertising Advertising Consumer 74

Cision

DECEMBER 13, 2017

A 2016 study from Label Insight reveals that nearly 40 percent of consumers will switch to a brand that is more transparent, and 56 percent of people say additional product information inspires more trust in a brand. Transparency can mean honesty and openness with any of these pieces, all of which are important to the consumer.

Brand 208

Brand Branding Consumer Transportation 208

Agility PR Solutions

AUGUST 29, 2019

Today’s consumers clearly prioritize substance over flash from brand retailers.

Retail 74

Retail Transportation Policies Consumer 74

5W PR

FEBRUARY 7, 2020

The brand urges consumers to ‘choose used’ and join them as a member of the resale revolution. They’re transforming the way consumers think about buying secondhand while supporting the environment. They want their consumers to know just how much it costs to make their clothing, from materials to labor to transportation.

Fashion 88

Fashion Transportation Ethics Trends 88

Bianchi Biz Blog

OCTOBER 28, 2021

More than 180 companies from the transportation and vehicle tech industry have committed to the show, including GM, Daimler AG, Fisker, Turing Auto, Waymo and more. But early indication looks to be positive, especially for automotive and mobility companies. opens up as COVID19 vaccinations continue.

Data 75

Data Automotive Transportation Mobile 75

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Save your spot: CES exhibit space fills up fast.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Cision

MAY 16, 2017

It’s clear a majority of marketers feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? The speed of change is accelerating, and consumers are committed to the ride. Maximizing 5 Major Tech Innovations.

Hotels 198

Hotels Mobile Travel Automotive 198

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. Why the story matters to the company and should matter to the customer or consumer. My startup’s first product, Futurride.com, launched in September. High-quality and compelling visuals.

Meeting 57

Meeting Automotive Mobile Transportation 57

PRSay

JULY 9, 2020

Here are some resources that support the panelists’ discussion: Nielsen Report on Asian American consumer insights. Moderated by PRSSA President Carolyn Lok, the webinar was a lively, frank discussion of how professionals and students can be better allies and stewards of diversity in public relations.

Community 124

Community Communications Transportation Employee 124

Cision

MAY 23, 2016

Further, whether a person has used the service impacts their viewpoint of whether Lyft or Uber is software or a transportation service. All of these are some combination of not driver-friendly, very public-transportation friendly, with a large number of visitors.

Communications 206

Communications Television Transportation Study 206

Bianchi Biz Blog

JULY 10, 2023

I try to focus on stories and angles that are aimed directly at ordinary consumers (or car enthusiasts.) I like being able to help people with my work, as well as inform them. What elements or characteristics do you look for in a story, and why?

Meeting 83

Meeting Report Automotive Media 83

PR 20/20

OCTOBER 30, 2014

At this year’s INBOUND 2014 conference in Boston, one session in particular really got me thinking about brand / consumer relationships. Today’s consumer doesn''t need to own. Two prime examples: the increasing popularity of shared music, like Spotify , shared spaces, like Airbnb , and shared transportation, like Lyft.

Content Marketing 78

Content Marketing Transportation Marketing Conference 78

Bianchi Biz Blog

FEBRUARY 22, 2021

The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker. Their businesses are often all-consuming, back-breaking and require full family support. Finish this sentence: If I am not reporting, I am ….

Groups 55

Groups Meeting Transportation Media 55

Mindful Marketing

DECEMBER 21, 2020

The iPhone 12 packs many impressive features including an A14 bionic chip, an edge-to-edge OLED display, a ceramic shield, and night mode, but consumers won’t find in the box two items they’ve come to expect with any iPhone: EarPods and a charging adapter. It can be convenient to have more than one charger (e.g.,

Wireless 84

Wireless Policies Transportation Consumer 84

Bianchi Biz Blog

JUNE 15, 2023

This executive two-day symposium will address the changing world of mobility and transportation and feature C-level keynotes from the world’s leading automakers, with the trends and issues facing today’s ever-changing automotive industry being discussed.

Automotive 78

Automotive Mobile Technology Transportation 78

Bianchi Biz Blog

JULY 20, 2023

derived from the data the Consumer Technology Association (CTA) shared about CES 2023 that may help your CES 2024 PR planning: CES continues to grow in size and scope. Look at these three insights – plus one bonus tip!

Automotive 57

Automotive Mobile Transportation Internal 57

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Find creative ways to make the standard announcement.

Instagram 159

Instagram Reddit Transportation Creativity 159

Melissa Agnes

MARCH 14, 2015

million dollar loss that year; and b) jump-started Dave Carroll’s career as a consumer activist, speaker, musician and author. the new US Department of Transportation’s decision that allows musicians to bring guitars onboard all US airplanes) – and a whole bunch more.

Airlines 113

Airlines Crisis Management Transportation Crisis 113

Bianchi Biz Blog

SEPTEMBER 23, 2021

With over 730,000 users, consuming 2.3 Overview: Electrek is a news site tracking the transition from fossil fuel transportation to electric and the surrounding clean ecosystems. Frequency: 2/3 x per week. InsideEVs US. subscribers. Overview: Covers the top stories and issues of the week with insight added by special guests.

YouTube 63

YouTube Automotive Energy Mobile 63

Bianchi Biz Blog

FEBRUARY 18, 2021

One of the best ways is our third success factor: Be a voracious consumer of news from all types of media impacting your industry. View things from other perspectives – that of the reporters and of the end consumer. It can take time and research to unlock all the best ways to stay abreast of industry context. PR Pros are News Junkies.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Cision

JULY 13, 2016

Anytime a consumer comes across your brand, it should be the same, easily recognizable experience. There are too many benefits of digital to list, but a few top ones for me include easy performance metrics tracking, retargeting, geotargeting, animation and the ability for a consumer to click to explore more or take action.

Print 120

Print Tourism Transportation Film 120

Barokas

FEBRUARY 3, 2020

This holiday enables Subaru to highlight its partnership with ASPCA which has “provided nearly $25 million to support the health, rescue, transport and adoption of more than 57,000 animals.” It’s not a far stretch to assume that Subaru’s vehicles are also designed to cater to pet loving consumers. Capture Your Audience.

Viral 78

Viral Transportation Hotels Travel 78

Mark My Words

AUGUST 2, 2022

But there were calls on Monday to ensure that the inevitable spike in interest, and funding, also cascades down to grassroots level, including making sure that women’s teams don’t continue to be lumped with unsociable pitch hours or remote places with poor access to public transport. Another 87,192 fans saw them live at Wembley stadium.

Sports 60

Sports Transportation Financial Television 60

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things

B2B 120

B2B B2C Facebook Storytelling 120

Mindful Marketing

JANUARY 23, 2021

But, at a station known for transportation, is the art’s creator paying homage to higher education or throwing a college degree under the bus? These expensive and largely consumer-driven upgrades also have contributed to rising college costs. So, is a college degree expensive? Is it worth the cost?

Education 126

Education Financial Transportation Engineering 126

Bianchi Biz Blog

AUGUST 17, 2023

As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.

Automotive 76

Automotive Mobile Technology Resources 76

Shift Communications

AUGUST 22, 2018

Where exactly in Boston they were located (I don’t have a car, so I needed something that was easily accessible by public transportation). I was used to the consumer side of PR, but here I am learning about B2B Tech PR and Marketing Technology…What?! What they offer service. I got a reply from a few.

Internal 68

Internal International Transportation B2B 68

PRSay

MAY 17, 2019

Though Postmates is a food-delivery platform pitched at busy consumers who don’t have time to go to a restaurant, it also can be useful for the eateries themselves. During his talk, McNeill discussed his company’s pro-mass transit efforts , including putting $50 million into local transportation initiatives in U.S.

Small Business 83

Small Business Retail Transportation Technology 83

5W PR

MARCH 13, 2024

Offers Everyone enjoys a good deal, especially when it comes to package deals that include accommodation, activities, and transportation. Special offers tied to seasonal trends or specific occasions can create a sense of excitement and urgency for consumers.

Travel 78

Travel Consumer Strategy Transportation 78

Bianchi Biz Blog

DECEMBER 2, 2020

For topic inspiration, consider these comments from Kirsten Korosec of TechCrunch , “While I’m particularly interested in the future of transportation topics like autonomous vehicle technology and eVTOLS (flying cars), these all fall under a broader interest I have in cities. 5 – Green Tech.

Mobile 73

Mobile Trends Automotive Technology 73

Prakkypedia

DECEMBER 13, 2017

There’s no pesky product development, storage, transport, pricing, sales or launch to deal with. I was one of the consumers who bought a block to see what it would taste like. It’s been a topic on morning shows like Sunrise evening panels like ABC’s The Drum and throughout News Ltd mastheads, to name a few MSM spaces.

Transportation 71

Transportation Twitter Advertising Advertising 71

Shift Communications

FEBRUARY 4, 2015

For a B2B marketer, these headlines can feel very consumer oriented and likely not relevant. Data is Just for Consumers and Science Projects, right? Given the integration of software and application-centric computing, every B2B technology and non-consumer enterprise has access to mountains of data that eluded them before.

B2B 60

B2B Data Data-Driven PR Enterprise 60

Burrelles Fresh Ideas

MAY 23, 2023

Dentsu recently came out with a survey regarding consumers’ summer travel plans. How inflation is impacting travel plans A new Bankrate survey confirms that American consumers are more mindful of their budgets due to rising inflation. Popular destinations include Walt Disney World, Universal Studios, and water parks.

Travel 40

Travel Tourism Airlines Hotels 40