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The Importance of the ADA, Internally and Externally

5W PR

The law made it illegal to discriminate against individuals with disabilities in employment, transportation, public accommodations, and other areas of life. A survey found that over 60% of consumers are more likely to choose a brand that prioritizes diversity. But they also have significant internal benefits.

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5 Ways to Reach New Audiences Through Tech Innovations

Cision

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning.

Hotels 198
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CES2022 PR Planning Forward: 5 Noteworthy Data Points

Bianchi Biz Blog

The audited data from the virtual CES2021 show offered a number of data points that may be helpful to the automotive and mobility technology companies who plan to leverage PR at CES2022. A year later, CES2021 reported 46% of its audience was international, with visitors from 167 countries, regions and territories in virtual attendance.

Data 75
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Strategic Insights For Automotive Suppliers To Rock PR At CES 2024  

Bianchi Biz Blog

Data from the CES 2023 show is one source of information that can provide some useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2024. CES draws an international, diverse audience. Look at these three insights – plus one bonus tip! Bonus Tip: Tap into the show key trends.

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2023 Detroit Auto Show Offers New Engagement Opportunities for Automotive & Mobility Suppliers

Bianchi Biz Blog

Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept. New Mobility Forum One opportunity for suppliers to engage in the event is through sponsorship of the inaugural Mobility Global Forum , which will be held concurrently with Media and Technology Days at the 2023 Detroit Auto Show.

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Intern 101: How one SHIFTer landed the job (and how you can, too!)

Shift Communications

Where exactly in Boston they were located (I don’t have a car, so I needed something that was easily accessible by public transportation). I was used to the consumer side of PR, but here I am learning about B2B Tech PR and Marketing Technology…What?! cta] The post Intern 101: How one SHIFTer landed the job (and how you can, too!)

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Meet the Media: Kevin Jost, Editorial Director & Founder of Futurride

Bianchi Biz Blog

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. It focuses on new technologies and concepts aimed at making mobility more sustainable. Why the story matters to the company and should matter to the customer or consumer.

Meeting 57