5W PR

OCTOBER 9, 2023

However, effectively engaging in international public relations requires a strategic approach that considers cultural nuances, local preferences, and diverse media landscapes. Brands should identify market trends, consumer behavior, local competitors, and regulatory requirements in each target country.

Strategy 78

Strategy Brand Branding How To 78

Bianchi Biz Blog

SEPTEMBER 21, 2023

Based on our 30+ years of PR experience, many of those supporting automotive clients at CES, we’ve identified several key media relations facts, challenges your company could face and the opportunities that could potentially surround them: Even with millions of square feet of CES exhibit space, it goes fast.

Technology 95

Technology Automotive Mobile Interviews 95

Bianchi Biz Blog

MARCH 7, 2024

Hanan Kamir, CEO at KAMIR The information in this post originally appeared on Public Relations Global Network’s blog. We are pleased to share the next post in a series of in-depth profiles of a key international market written by one of our PRGN partners. Strategic media relations are essential. million users TikTok : 3.2

Print 107

Print Marketing Real Estate Automotive 107

Bianchi Biz Blog

MAY 16, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Grace Haekyung Son, Managing Director of PR House We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. million South Koreans are active users of KakaoTalk.

YouTube 97

YouTube Marketing Local Chemicals 97

Ronn Torossian

AUGUST 4, 2020

There have been back-and-forth battles, regulations, pushback, and ongoing arguments about consumer demand and rideshare safety in this major international city. For political, economic, and PR reasons, Uber has always been a tough sell to government regulators in London, UK.

Government 195

Government Internal International Consumer 195

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

And public relations in particular simply doesn’t lend itself to sudden starts and stops. Media relations results can lag activity by three months or more. Pulling an entire team off a PR program, whether through an outside agency or internal layoffs, means that team may not be available once PR resumes.

Comparison 296

Comparison Advertising Advertising Reputation 296

Cision

SEPTEMBER 30, 2015

Businesses also typically focused their political efforts on topics that directly affect their industry, rather than human rights or related social issues. In the 1990s, consumer and advocacy groups aggressively targeted organizations about CSR in their supply chains, and this trend has only intensified since then.

Media Relations 120

Media Relations Trends Media Corporate 120

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Most of all, we’re a strategic resource for internal and external clients. Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. As the power of digital and social media has soared, they see new opportunities.

SEO 227

SEO Agency Reputation Policies 227

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2019

Here are some examples of times when I broke the PR agency or media relations “rules” and was rewarded. The client in question was later fired for abusive language with an internal colleague.). Yet, today’s intern might be tomorrow’s communications director. The same is true in media relations.

Pitching 197

Pitching Conference Internal International 197

Bianchi Biz Blog

JULY 21, 2022

As such, it’s important for exhibitors – especially the vehicle technology providers and automotive mobility suppliers we serve – to fully understand the media landscape of this massive event to ensure success, set realistic targets and appropriately manage executive expectations about media attention you may or may not garner at the show.

Mobile 115

Mobile Technology Automotive Interviews 115

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Internal Communications. Media Training. If you oversee a team of PR strategists, simply give them a hug.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Shared Media. Shared media is also known as social media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Granted, costs for newswire distribution for each and every announcement can be prohibitive, and the international distribution costs are insanely high.

SEO 333

SEO Analysis Meeting Travel 333

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This is especially effective for consumer technology products. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories.

Advertising 322

Advertising Advertising Privacy Television 322

Business Wire

AUGUST 9, 2017

Raschanda Hall , Business Wire’s director of global media relations, has spent 16 years as a leading part of the media relations team. Over the last 25 years, Ehrlich has worked to provide guidance on investor relations, public relations and overall consumer behavior relations trends.

Conference 163

Conference Technology Mobile Analytics 163

Flack's Revenge

DECEMBER 20, 2018

Have you been recommending a change in strategy regarding social media? Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly.

Strategy 96

Strategy Publicity Media Video 96

Doctor Spin

FEBRUARY 22, 2024

Building trust and credibility is another crucial objective of public relations. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Improve internal communications. Source: Public Relations Review 3 Turk, J.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Bianchi Biz Blog

AUGUST 19, 2021

Based on our years of experience supporting clients at CES, we’ve outlined six media relations facts, as well as the obstacles you may face and the opportunities that potentially surround them: More than 6,500 media attended CES 2020 (the last in-person event).

Automotive 92

Automotive Interviews Technology Mobile 92

Bianchi Biz Blog

MARCH 11, 2024

As an anchor I anchor two shows daily, covering national and international headlines, breaking news, business and health. I stay on top of trends, attend auto shows, and focus on business, as well as consumer-based industry reporting. For every story I tell, I look at how it affects the consumer – what is that humanistic element?

Automotive 95

Automotive Meeting Report Journalism 95

Landis PR

MARCH 18, 2024

Media training increases confidence in any interview situation. Improve internal communications While media training primarily focuses on external communications, it can also help organizations improve internal communications.

Media Training 59

Media Training Training Media Interviews 59

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

An on-and-off approach to media relations and executive visibility will fall short. To support the ongoing operation of a PR program, a company needs an internal manager, C-level insights and participation, and a roadmap for a 12-month period. Does every startup need an outside agency?

Agency 205

Agency Pitching Internal International 205

ImPRessions - Crenshaw Communications

MARCH 30, 2022

But of course, any customer mention must be approved in advance, and that approval might be time-consuming or impossible. But avoid rambling about topics that haven’t been approved or discussed internally. Warby Parker drove a 32% sales increase with our contextual technology.”)

Interviews 322

Interviews Media Media Training Meeting 322

Bianchi Biz Blog

JULY 20, 2023

derived from the data the Consumer Technology Association (CTA) shared about CES 2023 that may help your CES 2024 PR planning: CES continues to grow in size and scope. CES draws an international, diverse audience. Look at these three insights – plus one bonus tip! CES draws new global exhibitors / expands exhibitor space.

Automotive 59

Automotive Mobile Transportation Internal 59

Reputation Us

APRIL 22, 2020

President Thomas Jefferson first used the term in an 1807 speech to Congress, replacing the phrase “state of thought” with “public relations.”. The tools of the trade—from community and media relations, to public and government affairs—have evolved in complexity since the days of the tricorn hats. External audience.

Publicity 97

Publicity Reputation Internal International 97

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Internal comms takes center comms stage in hybrid work. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 198

Marketing Content Marketing Data Social Media 198

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. A lot rests on the shoulders of your media tour’s spokesperson. Your Your Spokesperson.

Media 120

Media Television Pharmaceuticals Radio 120

Beyond PR

JUNE 8, 2016

It will not just improve your media relations, but also the brand content you offer directly to online audiences. As you build relationships with the media, find out what they need and follow through with those elements. While social media and mobile have changed the news industry, some old school rules still apply.

Media Relations 40

Media Relations Media Journalism Print 40

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. Consider The Impact on Local Communities.

Media 294

Media Trade Shows Travel Interviews 294

Stern + Associates

NOVEMBER 13, 2023

Political backlash has made it less prominent; but investors and consumers are still pressing companies on it anyway. We see it as supporting a “whole company” communications effort with leaders standing as active voices for both internal and external audiences eager to hear from them.

Trends 117

Trends Communications Conference Leadership 117

Stephen Waddington

MAY 16, 2017

But practice is broadening to include new forms of media including influencer relations, social media, community engagement and messaging. The internet has disintermediated every business that it has touched since the launch of consumer and mobile broadband in the noughties. Public relations is no different.

Publicity 119

Publicity Customer Service Community Internal 119

Stern + Associates

JUNE 22, 2023

In it, he describes how a corporate communication department serves as the umbrella for media relations, crisis communication, internal communication and investor relations. Being able to clearly communicate an organization’s purpose is paramount to both consumers and shareholders. “If

Strategy 62

Strategy Communications Crisis Communications Corporate 62

Stuart Bruce

OCTOBER 30, 2014

Just like how Aaron talked about how the BBC can see what stories work we can analyse how people consume and share our content. Earlier this week Anne Gregory, president of the Global Alliance of international PR associations, tweeted about her abhorrence of the term corporate journalism. She will be media neutral.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 22, 2020

Media relations is ever more challenging. Three-quarters (75%) of PR and comms pros say media relations is getting harder – up 25% over three years. Source: Media Relations Keeps Getting Harder ). Does PR think the media is biased? Source: 21 Media Relations Insights from 4,000 Journalists ).

Survey 178

Survey Marketing B2B Study 178

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. There’s no buy-in at the top . And they’re worth it. Aiming too high to start.

SEO 178

SEO Storytelling Product Launch Measurement 178

Ethical Voices

OCTOBER 16, 2023

I also did communications for our vice president of product at the time, where I handle internal all-hands meetings and things like that. We are the liaison between the company and external media, do lots of crisis communications, media relations, and that’s where I am today. Can we do it with numbers?”

Ethics 81

Ethics Data Crisis Apparel 81