PRSay

MAY 15, 2019

They’re not shying away from big topics: the rise of nationalism, trade wars, and online privacy. They’re taking a hard look at some of the gaps in our thinking, like the ethics of influencer marketing. He retired as vice president, communications, Johnson & Johnson Group of Consumer Companies.

Publicity 147

Publicity Privacy Crisis Communications Ethics 147

Stephen Waddington

JANUARY 12, 2022

The annual report by Nic Newman, Senior Research Associate, Reuters Institute, is based on the view of 250 leaders in the news industry from 52 markets. Key challenge for this year is for news media to reengage, as well as build deeper relationships with regular news consumers. It’s a must read for anyone working in the media.

Report 122

Report Media Journalism Privacy 122

5W PR

NOVEMBER 7, 2019

Most marketers find themselves paying close attention to the television ads that air during their nightly time in front of the TV. Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers.

Advertising 68

Advertising Advertising Privacy Facebook 68

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Lines between what constitutes PR and content marketing continue to blur.

Communications 122

Communications Crisis Internal International 122

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Some advertisers and website owners believe that ad blocking by consumers is at best freeloading and at worst, it’s theft.

Trends 120

Trends Software Advertising Advertising 120

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! Transparency.

Social Media 156

Social Media Trends Media Instagram 156

Newsfile

FEBRUARY 27, 2024

This vast reach can significantly sway market trends and consumer interests. By choosing the right media outlets, your announcement can become a key player in shaping market dynamics and consumer behavior. These global giants have immense reach and help propel your press release onto the international stage.

Financial 52

Financial Media Analytics Data 52

Deirdre Breakenridge

FEBRUARY 13, 2015

We’ll be exploring topics that include how healthcare organizations are creating quality content and marketing best practices, managing healthcare privacy online, understanding the social life of health information and consumer behavior, as well as the role that social media plays in educating patients.

Healthcare 150

Healthcare Community Twitter Communications 150

PR 20/20

SEPTEMBER 29, 2020

Artificial intelligence is forecast to have trillions of dollars in annual impact, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. As a marketing agency, we realized our business and our clients were going to be affected by AI, as would the marketing industry.

Case Study 92

Case Study Study Brand Branding 92

Sword and the Script

JANUARY 14, 2020

We provide resources that help those businesses thrive, and in turn, enable consumers like you and me to keep our vehicles on the road safer, longer through proper maintenance and repair. SM: I look at our challenges in two ways: internal and external. 3) Data privacy seems to be a marquee issue for the association.

Marketing 79

Marketing Data Wireless Industry 79

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. Response to legislative initiatives.

Company 136

Company Interviews Reputation Privacy 136

Reputation Us

JANUARY 11, 2016

With ongoing data breaches in the news, patients will continue to have concerns about privacy issues, as will providers and payers. One of our firm’s largest health care clients has dropped the need for obtaining Social Security numbers from its patients, helping to solidify privacy efforts. Make securing patient data a priority.

Communications 60

Communications Insurance Insurance Privacy 60

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Will The Update Entail? Prepare in Advance: Prepare for the view-through attribution data to disappear.

Advertising 52

Advertising Advertising Web Privacy 52

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! Transparency.

Social Media 61

Social Media Trends Media Instagram 61

Shift Communications

SEPTEMBER 21, 2017

Currently, the skepticism is mainly focused on consumer facing vendors such as Google and Facebook. How Is The Market Changing? We’re also seeing increased investment and market crowding. New Study Says Apple May Be Overselling Its Differential Privacy Protections In MacOS and iOS; Apple Disputes Study’s Findings.

B2B 60

B2B Leadership Crisis Communications Technology 60

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Contently - Strategy

APRIL 14, 2021

For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. a search marketing agency. We’ve all heard the stories where someone is searching for medical advice, and then starts seeing marketing about that condition.” In the U.S., In the U.S.,

Privacy 96

Privacy Google Advertising Advertising 96

PR in High Definition

JANUARY 8, 2018

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! GDPR brings a host of challenges for businesses – particularly for marketing folk.

Privacy 82

Privacy Brand Branding YouTube 82

PR 20/20

NOVEMBER 29, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Now, keep in mind, this study is not specific to marketing, so the Pioneers percentage would be significantly less if only applied to our industry.

Marketing 47

Marketing Technology Training Privacy 47

Presspage

AUGUST 12, 2022

That’s the subject of this blog: how to ensure the tech you use covers all your needs across your organization, even if that spans thousands of people and millions of consumers. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

That’s the subject of this blog: how to ensure the tech you use covers all your needs across your organization, even if that spans thousands of people and millions of consumers. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Waxing UnLyrical

DECEMBER 16, 2010

Offline, my life has been consumed by IABC/DC Metro events (16 more days as president but who’s counting?) It’s one of the reasons I’ve felt so at home during the last few PRSA International Conferences. Google remembers and Facebooks privacy settings are alleged at best, so I edit myself. Wanna Subscribe?

Social Media 89

Social Media Media Facebook Twitter 89

Ethical Voices

AUGUST 21, 2023

.” We don’t think that’s a particularly high-risk use of emotion recognition, not as high risk as using it in schools or using it in the workplace and the potential privacy implications of that. We saw a real impact on the market because of that. And we saw that with the Pentagon AI image.

Agency 80

Agency Publicity Ethics Analysis 80

Stuart Bruce

OCTOBER 30, 2014

Advertising and marketing people might have used to have control. But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles. Our notions of privacy and confidentiality will be challenged.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

ReimaginePR

SEPTEMBER 21, 2016

Consumers will have no choice but to comply and stay within the boundaries of the new police state that used to be known as the wide open web. For example, Australia’s privacy laws safeguard against personal data being stored offshore where it’s out of the law’s reach, but this would be in direct violation of the TPP.

Telecommunications 120

Telecommunications Privacy Software Data 120