Agility PR Solutions

MARCH 2, 2020

Data privacy is no longer just a marketing outreach obstacle—it’s now a full-fledged business issue: new research reveals a whopping 84 percent of adults have decided against engaging with a company because it needed too much of their personal information—and three in five consumers have gone so far as to delete an app from their […].

Privacy 105

Privacy Brand Branding Marketing 105

Agility PR Solutions

JANUARY 3, 2024

Like most other business fields, marketers embraced a whole new way of working in 2023. But amid all the technoprogress, new research from marketing solutions firm R.R.

Strategy 105

Strategy Privacy Marketing Consumer 105

Agility PR Solutions

JANUARY 26, 2023

Big Data has created an information ecosystem in which advertisers use personal data to show consumers specific, targeted, and personalized ads online. It’s common […] The post How to balance the importance of data privacy and personalization in 2023 appeared first on Agility PR Solutions.

Privacy 86

Privacy Data Big Data How To 86

Agility PR Solutions

FEBRUARY 21, 2022

Despite increasing privacy concerns in a data-rich world, new research from API management firm Axway finds that almost 60 percent of people believe it’s worth allowing companies to access their personal data if it means a better user experience.

Data 151

Data Consumer Privacy Survey 151

Agility PR Solutions

SEPTEMBER 12, 2019

As cyberspace expands, the government is tightening regulations relating to security designed to protect people’s privacy. Last August, the GDPR went into effect in the European Union, designed to give consumers greater protection over their data by requiring companies to get explicit consent to obtain personal information.

Privacy 60

Privacy Marketing Government Data 60

Ronn Torossian

APRIL 18, 2019

In an era in which privacy is everything and the integrity of businesses is often called into question, transparency is a very important attribute. The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Transparency is tricky, too. Not every business […].

Consumer 150

Consumer Brand Branding Privacy 150

Agility PR Solutions

AUGUST 10, 2020

Virtually all (97 percent) of American consumers believe that data privacy is important to them, with 87 percent characterizing it as a human right—but they are deeply suspicious of what companies are doing with their data, according to new research from professional services firm KPMG.

Data 148

Data Consumer Company Privacy 148

Agility PR Solutions

JULY 26, 2022

Three in four (75 percent) US and UK consumers are not comfortable purchasing from a brand with poor personal data ethics, according to new research from publishing audience platform Permutive, which affirms that consumers are concerned about their data privacy, being tracked online, and want more choice in the data they share with brands.

Ethics 86

Ethics Data Consumer Privacy 86

The Stalwart Blog

JANUARY 12, 2020

The new year brings about the long-awaited enactment of both the GDPR and the California Consumer Protection Act. If not done so already get with a competent business attorney as well as certainly some marketing folks to make sure that you have the appropriate language and processes in place.

Privacy 78

Privacy Web Crisis Crisis Communications 78

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

I recall sitting in the weekly meeting at my first marketing internship. If our goal is to create a collaborative environment whereby brands, agencies, publishers, and data partners can ultimately reach consumers with positive ad experiences, why have we made it so complicated? . And in a way, I was. Okay fine, here: .

Privacy 182

Privacy Advertising Advertising Google 182

Agility PR Solutions

OCTOBER 23, 2019

consumers may have concerns about privacy, but nearly 3 in 4 are happy to share their personal data for a discount or exclusive offer. However, when it comes to data privacy, brand and business marketers face a much bigger battle, according to new research from Deloitte.

Privacy 60

Privacy Brand Branding Retail 60

Stern + Associates

NOVEMBER 2, 2023

As spending on digital marketing in the U.S. continues to explode – from 2% to 50% in the last two decades – and the definition of omnichannel marketing continues to evolve, so does the skillset marketers must have to drive growth. Previously, there wasn’t a framework for digital marketing strategies.

Marketing 62

Marketing Privacy Training Strategy 62

Agility PR Solutions

APRIL 19, 2022

Most marketers are now using or considering zero-party data—data that consumers voluntarily provide brands—in order to combat increasing challenges with data deprecation, resulting from browser and operating system restrictions as well as a growing number of privacy laws, according to new research from Forrester Consulting and SheerID.

Data 86

Data Privacy Marketing System 86

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? The thing about marketing is that to fill your net you have to fish where the fish are. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. A patchwork of privacy regulation s has challenged all the major players. Compliance, privacy and ITP/cookie-tracking weren’t just the domain of marketing and ad tech trade press.

Privacy 156

Privacy Advertising Advertising Data 156

Agility PR Solutions

JULY 15, 2018

Despite the Cambridge Analytica incident and other privacy concerns, new research from marketing data foundation firm Acxiom, in partnership with the Data & Marketing Association (DMA), finds U.S. consumers are becoming more open to engaging in data exchanges in return for better offers and services. The post U.S.

Data 60

Data Consumer Privacy Study 60

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. Privacy by design : Rather than be an add-on, companies are expected to design their systems for privacy from the ground up. What is GDPR?

Publicity 163

Publicity Marketing Privacy Advertising 163

Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. . Last week, it was announced that the Avast subsidiary, Jumpshot, had ceased operations.

Media 273

Media Privacy Data Analytics 273

5W PR

OCTOBER 11, 2019

No, not the chocolate chip varietal that we consume in embarrassing quantities on our couch. The cookie that brings marketers so much information on consumer behavior, the cookie that helps internet browsers provide a more predictive experience for users — that is the type of cookie that is preparing to meet its end. Hardly not.

Privacy 84

Privacy Marketing Consumer Analytics 84

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Retail media network – no longer just a buzzword but a market reality. For multi-location retailers, it’s an opportunity to diversify revenue streams and target consumers with highly personalized ads. Google again announced a delay in third-party cookie deprecation on Chrome and privacy regulations have tightened.

Retail 170

Retail Brand Branding Privacy 170

Buzzstream

MARCH 12, 2020

We click through to a website we know will interest us — whether it be a news article, a video, or a blog post — and we’re immediately confronted with some kind of marketing tactic. And as marketers, we often cite email as the best way to reach our customers. Privacy Concerns. Social Media and Influencer Marketing .

Advertising 131

Advertising Advertising Marketing Privacy 131

Agility PR Solutions

MARCH 11, 2019

The post Which big brands do consumers trust with their data—and which are creepy? appeared first on Agility PR Solutions.

Data 66

Data Consumer Privacy Brand 66

Prohibition

SEPTEMBER 29, 2023

Marketers will feel hard hit by the recent updates, imposing more privacy restrictions, but also this presents an opportunity for you to truly understand your audience. Are you using Artificial Intelligence (AI) in your marketing? According to the latest data, up to 90% of startups fail, across all industries.

Privacy 62

Privacy Comparison B2B Retail 62

Solo PR Pro

JUNE 12, 2018

The revelations about Cambridge Analytica come at a time when organizations have made privacy changes to comply with the EU General Data Protection Regulation (GDPR), that reshapes privacy laws across Europe (and has an impact around the globe). How do you deal with “the privacy paradox” as Mary Meeker describes it?

Privacy 40

Privacy Data Ethics Policies 40

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. marketers so much, but in today’s digital environment, everyone is impacted. And it won’t be the last data protection or privacy regulation we’ll see. 5 tech PR trends. Some thought it wouldn’t affect U.S.

Trends 157

Trends Privacy Data Reputation 157

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Like ad tech, cybersecurity is a crowded and highly segmented market full of vendors, services and enough acronyms to make your head spin. From massive breaches and ransomware attacks, to election security issues and data privacy concerns, the sheer volume of stories makes news monitoring essential.

Enterprise 261

Enterprise Privacy Government Software 261

5W PR

OCTOBER 27, 2019

Even so, it is a good idea for your brand to garner as clear an understanding as possible of all the different interactions and touchpoints that consumers have with your brand, from the first impression to becoming an official customer. In practice, however, marketing attribution is a tricky game. Attribution is mostly click-based.

Marketing 60

Marketing Privacy Consumer Instagram 60

ImPRessions - Crenshaw Communications

JUNE 20, 2023

It’s not surprising that marketers and brands are eager to connect with celebrity creators and those who are rising stars. However, according to reporting from Forrester, #ads are “just the tip of the iceberg” when it comes to creator marketing in 2023. As Oli Marlow-Thomas, Chief Innovation Officer for Smartly.io

Creativity 156

Creativity Meeting Advertising Advertising 156

ImPRessions - Crenshaw Communications

MAY 11, 2022

Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made. Digiday Programmatic Marketing Summit. It’s where top execs and journalists come together to preview what the year may hold for the category.

Conference 156

Conference Privacy Advertising Advertising 156

Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer browsing data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. Last week, it was announced that the Avast subsidiary, Jumpshot, had ceased operations.

Media 221

Media Privacy Data Analytics 221

ImPRessions - Crenshaw Communications

MAY 18, 2021

Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. But if you want your ad tech news in a more straightforward way, then they have you covered for that, too, with “ The Programmatic Marketer ”. Marketing Land.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Those of us who work in public relations and marketing can benefit enormously from automation of rote tasks. To paraphrase Seth Godin, “Marketing PR isn’t about the stuff you sell; it’s about the stories you tell.” and they’re skeptical of traditional marketing and advertising.

Marketing 173

Marketing Storytelling Creativity Privacy 173

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. One of the most well-attended panels, for example, was MediaLink’s “Future of Data-Driven Marketing,” featuring execs from companies like FOX and Havas. Are they really worth the data privacy trade-off? CCPA has an impact.

B2B 208

B2B Trends Retail Privacy 208

Stephen Waddington

JUNE 30, 2021

Voice is evolving from an interface to a distinct channel according to the Voice Consumer Index. Data on the adoption of voice technologies by consumers is hard to find. That has changed thanks to the Voice Consumer Index published by Vixen Labs in partnership with the One Voice Network. Voice has high levels of awareness.

Hotels 138

Hotels Travel Privacy Engineering 138

PR 20/20

SEPTEMBER 15, 2022

If you chose option one, 80% of consumers would likely agree with you. With today’s abundance of data and advanced marketing technology, consumers and businesses expect a personalized experience. In fact, according to McKinsey, 76% of consumers get frustrated when personalization is not used. You’re not alone.

Privacy 59

Privacy Data Consumer Conference 59

Agility PR Solutions

JANUARY 13, 2020

The new California Consumer Privacy Act (CCPA) became effective on January 1, 2020, and according to major news sources, most companies are not yet compliant or prepared for the impact CCPA will have. New research from digital marketing and consumer data management tech firm SRAX offers a CCPA compliant data set.

Tools 78

Tools Privacy Brand Branding 78

5W PR

FEBRUARY 23, 2022

Plenty of companies have already started leveraging TikTok as a marketing platform, and have plans to continue investing in it in the next year. According to marketing research, the best days to share content on the platform are the weekend – Friday, Saturday, and Sunday. Best Sharing Times. Too Much Content.

Company 88

Company Analytics Privacy Consumer 88