Contently - Strategy

JULY 20, 2020

When I say “content,” I’m not just talking about top-funnel blog posts or infographics. buyer consumes before—and after—she talks to sales. Last year, Shawna Dennis, who leads marketing for MD Financial, said: “No one questions a brand’s need for a website. For some, this is intuitive.

LinkedIn 145

LinkedIn Trade Shows Case Study B2B 145

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Tech PR teams tailor its messaging and communication strategies to resonate with the preferences and interests of the intended audience, which could include consumers, businesses, investors, or industry professionals.

Technology 78

Technology Product Launch Crisis Management Case Study 78

5W PR

MAY 17, 2022

However, many consumers have started demanding more visual content from the businesses that they interact with. This gives companies an opportunity to create more attention-grabbing content by pairing the PR and content marketing efforts and creating infographics or presentations. Wells Fargo. of its revenue to charities every year.

Strategy 88

Strategy Content Marketing Employee Google 88

Newsfile

JANUARY 30, 2024

As digital content consumption rises, diversifying your approach with videos, podcasts, images and infographics is key to capturing audience attention and effectively telling your brand’s story. ROI: Financial return compared to PR costs. Focus on Video Content : Video is the most popular and effective media format.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 22, 2020

According to a survey of reporters by a PR firm, about three-quarters (74%) said proof of claims; 50% are looking for what makes the product or brand unique; 41% seek a personal hook or story; 41% like statistics; 35% want financial aspects. B2B prospects consume 11 or more pieces of vendor content. List posts earn more shares.

Survey 177

Survey Marketing B2B Study 177

Cision

MAY 5, 2017

When I am seeking to access financial data. This makes sense considering that the key financial data is very redundant on their Bloomberg terminals, etc. This makes sense considering that the key financial data is very redundant on their Bloomberg terminals, etc. How shareholders consume shareholder communications content.

Infographics 120

Infographics Comparison Financial Study 120

Cision

APRIL 28, 2017

It’s a hellava smart and simple marketing tool that combines superb, reliable content with a professional presentation of your financial brand. Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. It’s your transparency library. .

Infographics 174

Infographics Comparison Construction Study 174

Cision

MAY 12, 2017

This implies that the IR website is not a highly trafficked data tool for your current analysts, but certainly they do check in to see what new content you’ve added to expand your “financial narrative.” Question 4 coming soon. About the Shareholder Communications 365 Study.

Infographics 149

Infographics Comparison Retail Study 149

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. For instance, does direct mail work, or has digital marketing rendered it obsolete? Until next time!

Advertising 84

Advertising Advertising Privacy Analytics 84

ImPRessions - Crenshaw Communications

JULY 18, 2017

You’re more likely to end up with a muddle, or, in the best case, a piece of research that’s moderately informative about consumer attitudes but deathly boring to editorial media. We say, don’t try to combine the two. Get professional help. Also important?

Survey 136

Survey How To Construction Data 136

PRSay

AUGUST 23, 2016

Christian Salow’s website altii.de mainly reports on financial matters and he noticed that blue creates trust and people are more inclined to read a text in a layout with pictures that are mainly blue. Especially on financial web sites, the color red creates a sense of danger, or warning. Why textual information still matters.

Video 60

Video Financial Infographics Web 60

PRSay

AUGUST 10, 2016

Christian Salow’s website altii.de mainly reports on financial matters and he noticed that blue creates trust and people are more inclined to read a text in a layout with pictures that are mainly blue. Especially on financial web sites, the color red creates a sense of danger, or warning. Why textual information still matters.

Video 60

Video Financial Infographics Web 60

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. The Social Media Strategy Wheel. The wheel was designed to help you during the planning process.

Social Media 113

Social Media Media Infographics Community 113

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. Business Wire is a resource for digital PR teams in the financial space.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. Business Wire is a resource for digital PR teams in the financial space.

Digital PR 62

Digital PR Tools Google Pitching 62

Beyond PR

JUNE 13, 2017

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). Follow her at @prnearnings for financial news and industry trends, or connect with her on LinkedIn.

Blogging 77

Blogging Company Engineering Airlines 77

Cision

JUNE 9, 2017

Part of the pitch for selling an IR website (since the dawn of time) has been to “express your financial brand and narrative.” Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. Perhaps the issue is the definition of “tangible.”

Infographics 153

Infographics Comparison Study Retail 153

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Maura Ryan , Digital Content Marketing Manager, Ameriprise Financial. We know consumers don’t want to be bombarded with “Buy this!”

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Contently - Strategy

APRIL 24, 2019

In 2017, Joe Lazauskas, Contently’s head of marketing, elaborated on the importance of collecting good data : Block quote: Raw data that you have about your audience—think audience demographics, persona research, and first-and-third party data about what content they like to consume or tends to drive sales—should translate to insights.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

5W PR

SEPTEMBER 25, 2020

Fintech companies spend months, or even years, creating and developing a product that’s going to be able to solve a very complex financial issue. This solution could benefit thousands or millions of people, as long as it gets in the right hands. Visual Marketing.

Marketing 68

Marketing Infographics Customer Service Financial 68

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Broadband internet access became a mainstream consumer proposition in 2000. You should not start with three pages of A4, but a tweet, an infographic or a video.

Media Relations 115

Media Relations Media Print Newspapers 115