Remove Consumer Remove Creativity Remove Financial Remove Infographics
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Content Marketing for Financial Institutions: 5 Examples of Content Done Well

Contently - Strategy

Believe it or not, financial content for a bank can be fertile ground for creativity. Here are some of our favorite examples of branded content marketing from banks and financial institutions in the last couple of years. On average, it takes a consumer seven points of contact to feel they have a relationship with a brand.

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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Financial services content is also incredibly complicated. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Key Findings.

Financial 111
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5 Incredible Examples of Content Marketing From Banks and the Finance Industry

Contently - Strategy

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. Here are some of our favorite examples of content marketing from banks and financial institutions in the last couple years. MD Financial’s Medical School Cost Calculator.

Banking 111
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2024’s Top 5 PR Trends: What to Watch

Newsfile

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. ROI: Financial return compared to PR costs. Instead, it should only be used to supplement.

Trends 105
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The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem.

B2B 118
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Influencer Marketing and Online Retail PR: The Sales to Success

Prohibition

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. The Role of Influencer Marketing in the Online Retail Industry Influencer marketing has gained immense popularity in the online retail industry due to its ability to create authentic connections with consumers.

Retail 62
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How To Make Surveys Work For PR

ImPRessions - Crenshaw Communications

You’re more likely to end up with a muddle, or, in the best case, a piece of research that’s moderately informative about consumer attitudes but deathly boring to editorial media. We say, don’t try to combine the two. Get professional help. Also important?

Survey 136