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Is Traditional Media Still Relevant in PR?

Burrelles Fresh Ideas

These insights form the foundation for our infographic – a must-see for any PR pro! Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). Print media is the most trusted source of news in the world at 58% (vs.

Media 103
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Does Direct Mail Really Work for Millennials?

Critical Mention

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. Integrating both print and digital marketing into is critical to your modern PR campaigns.

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Media relations is thriving

Stephen Waddington

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

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When It Comes to the Internet, How Important Are Pictures and Videos?

PRSay

Christian Salow’s website altii.de mainly reports on financial matters and he noticed that blue creates trust and people are more inclined to read a text in a layout with pictures that are mainly blue. Especially on financial web sites, the color red creates a sense of danger, or warning. Why textual information still matters.

Video 60
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When It Comes to the Internet, How Important Are Pictures and Videos?

PRSay

Christian Salow’s website altii.de mainly reports on financial matters and he noticed that blue creates trust and people are more inclined to read a text in a layout with pictures that are mainly blue. Especially on financial web sites, the color red creates a sense of danger, or warning. Why textual information still matters.

Video 60
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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

According to a survey of reporters by a PR firm, about three-quarters (74%) said proof of claims; 50% are looking for what makes the product or brand unique; 41% seek a personal hook or story; 41% like statistics; 35% want financial aspects. B2B prospects consume 11 or more pieces of vendor content. List posts earn more shares.

Survey 178
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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

Or a food journalist for print media. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.