Prohibition

NOVEMBER 10, 2021

Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors. For a promotional video to be successful, it often needs to be inspirational in order to engage your target audience. Sainsbury’s Christmas Ad – 1914.

Video 62

Video Sports Film Employee 62

Prohibition

FEBRUARY 10, 2020

It’s no secret that video is champion content when it comes to social media. With social video generating 1200% more shares than text and image combined, this social media trend continues to dominate platforms and is helping companies improve brand awareness, conversion rates and sales figures.

Video 62

Video YouTube Social Media Storytelling 62

Cision

NOVEMBER 6, 2015

Video used to be optional in communication, but now it’s vital. Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. They also forecast that every second, more than 1 million videos will be transmitted across the Internet. .

Video 120

Video Trends YouTube Television 120

Mindful Marketing

OCTOBER 17, 2020

In a social-media-driven world, marketers increasingly face a dilemma: Should they keep communication control or slide into the passenger seat and allow someone with no professional experience and little company commitment drive their promotional strategy? I wasn’t in control of the car, they were.

Consumer 68

Consumer Viral Video Social Media 68

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. In a world increasingly dominated by social media, the appeal of authenticity has never been more significant.

Brand 83

Brand Branding Marketing Ethics 83

PR 20/20

OCTOBER 4, 2018

While we’re on the subject of marketing mediums, have you leveraged the power of video? According to Wyzowl’s State of Video Marketing Survey , 81% of businesses use video as a marketing tool— up 18 points from 2017. In addition, the average respondent consumes 1.5 If not, you should. Square Format. Image credit: PEG.

Video 78

Video Trends Strategy Marketing 78

Prohibition

FEBRUARY 2, 2024

No matter what you think, it’s undeniably a product that markets itself with the discussion on social media. Combining the use of its classic slogan and the current conversation around AI, KitKat Canada came up with a creative video campaign encouraging us to give AI tools a bit of breathing room. We chalk that up to a win!

Marketing 62

Marketing Film Creativity B2C 62

MaccaPR

NOVEMBER 24, 2014

Clients and social media agencies are dazzled (and intimidated) by sheer size. Jean-Claude Van Damme’s “Epic Split” video had 76 million views on YouTube. Old Spice’s "Man Your Man Could Smell Like" video had 49.5 Old Spice’s "Man Your Man Could Smell Like" video had 49.5 science behind social behavior.

Social Media 82

Social Media Media YouTube Film 82

Konnect Agency

FEBRUARY 24, 2020

With the rise in popularity of social media channels with a variety of platforms and uses — TikTok, Instagram, Facebook, Snapchat and more — YouTube is still just as great a platform to utilize for your brand. Here, we’ll break down why you shouldn’t sleep on the video giant and how to maximize it for brand visibility.

YouTube 98

YouTube Brand Branding How To 98

Cision

OCTOBER 12, 2017

As more consumers choose to cut the cord and box office revenues plateau, the video game industry claims a growing share of the overall entertainment sector. Alex Munson, the newly appointed PR and Events Manager at 505 Games , joins us to discuss video game PR, the burgeoning eSports economy and his upcoming challenges.

Film 160

Film Video Community Social Media 160

Critical Mention

OCTOBER 27, 2018

Consumers are spending more and more each year on Halloween, with an increase from $8.4 MGM films staged a telekinetic surprise. The video has almost 100 million views. When a person stepped inside the elevator the screens played a video that made it look like the elevator floor was falling. billion to $9.1

Film 131

Film Viral YouTube eBook 131

Prohibition

DECEMBER 16, 2022

Here we’ve taken a look at the festive videos that have warmed our hearts, put a smile on our face and been a big hit in the news and on social media. The video has definitely been a hit in the media and on social media, with users praising its funniness and festiveness. Aldi – Home Alone.

Video 62

Video Film Social Media Creativity 62

Critical Mention

MAY 31, 2019

Advertise on social media. Advertising on social media is a tried-and-true strategy to increase your website traffic. Blue Fountain Media found that 90 percent of marketers claimed that social media generated immense exposure for their company, and that’s only one of its many advantages.

SEO 102

SEO Film Advertising Advertising 102

MaccaPR

JUNE 21, 2017

When consumer brands, such as Adidas, Estée Lauder and Starbucks opt to include original video content in their marketing plans, an increasingly popular route is to partner with a blogger or digital influencer. Of course, influencer marketing is not the only way to create highly engaging, consumer-targeted video content.

Video 54

Video Brand Branding Fashion 54

5W PR

FEBRUARY 22, 2023

This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. Videos Video marketing can be an effective part of any public relations campaign. More outrageous guerrilla marketing type events should, of course, also be filmed.

Strategy 88

Strategy Product Launch Brand Branding 88

5W PR

DECEMBER 18, 2019

This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. Video marketing can be an effective part of any public relations campaign. More outrageous guerrilla marketing type events should, of course, also be filmed. Conclusion.

Strategy 133

Strategy Marketing Trade Shows Video 133

PR 20/20

MARCH 17, 2016

Now that we’re nearing the end of the first quarter, we’ve noticed a reoccurring prediction for this year: video marketing. Our consumers are demanding video content more than ever, and here are a few numbers to prove it : 100 million Internet users watch online video every day. Explore mobile video.

Video 40

Video Marketing Mobile YouTube 40

Prohibition

JULY 21, 2023

Unfortunately, consumers can’t just buy the console from a store or online – it seems that they are only available as part of a rewards scheme competition. It’s an interesting campaign from Xbox, particularly as you would expect these consoles to drive good sales given the attention around the film. million views.

Wireless 62

Wireless Retail B2C Instagram 62

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Real effort into digital and social. Old and new tasks.

Communications 126

Communications Crisis Internal International 126

Presspage

JUNE 19, 2018

Multimedia content Whenever possible, Mayo produces multimedia content, because journalists like to share information in ways that offer consumers a richer experience, Petrovich says. TV reporters now must handle social media, and newspaper reporters have to shoot video. ‘So what? ” 7.

Automotive 117

Automotive Mobile Interviews Video 117

Melissa Agnes

JULY 19, 2016

It’s no secret that social media and mobile technology have changed the landscape for crisis management. Live-streamed video footage comes with a certain amount of weight – especially when it’s produced by a seemingly innocent bystander or individual, rather than a corporation. Perception is reality.

Crisis 100

Crisis Crisis Management Crisis Communications Video 100

Karen Freberg

MARCH 31, 2022

.” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. ” I do not have a full video of the entire class session. Social media is first and foremost social! Stories are key to be successful in social media today.

Social Media 85

Social Media Industry Film Viral 85

Konnect Agency

APRIL 6, 2021

The pandemic changed the way businesses operate and how they would reach consumers and meet their new set of needs. As people work from home in unprecedented numbers, more consumers will incorporate new self-care practices and cleaning into their personal spaces. Closures and CDC restrictions greatly impacted the film industry.

Travel 52

Travel Film Guidelines Consumer 52

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing. What’s your secret to success?

Fashion 120

Fashion Pitching Journalism Social Media 120

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Then the expansive coverage in consumer news sites put their brand in front of thousands of people?—?including B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in.

B2B 120

B2B B2C Facebook Storytelling 120

PR in High Definition

SEPTEMBER 24, 2019

The problem is that many of them offer a general service whereby they cover multiple topics to fulfil the needs of the publication – for example, they’re not simply health reporters covering developments in the health sector, but instead might cover health alongside all sorts of different types of consumer stories. The age of social.

Media 54

Media Newspapers Journalism Video 54

PR in High Definition

MARCH 31, 2022

You could model this on a company like Netflix, which had its humble beginnings in the late 90s as a mail-order video-rental service and is now one of the biggest film and TV streaming services around. It’s still a dominant company, but a huge number of consumers chose to boycott the brand in the wake of those cases.

Brand 71

Brand Branding Reputation Energy 71

Prohibition

AUGUST 5, 2022

Social media marketing is an ever-changing environment and keeping up with the latest changes and trends is essential, there’s been a lot happening in July! Take a look at our round up below: Instagram changes it video layouts . How effective is video on social media? . An ode to the new BeReal app?

Instagram 118

Instagram Social Media Video Facebook 118

Shift Communications

NOVEMBER 11, 2015

The site boasts approximately 1 billion unique visitors each month and 6 billion hours of video watched. From a survey of consumers, 80% report that video is helpful when researching a purchase decision. And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

The site boasts approximately 1 billion unique visitors each month and 6 billion hours of video watched. From a survey of consumers, 80% report that video is helpful when researching a purchase decision. And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

The site boasts approximately 1 billion unique visitors each month and 6 billion hours of video watched. From a survey of consumers, 80% report that video is helpful when researching a purchase decision. And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019.

YouTube 60

YouTube Brand Branding Analytics 60

Mindful Marketing

JUNE 19, 2022

Students’ desires to text, check social media, and surf the web while in class have led many faculty members to begrudgingly prohibit technology in the classroom, but even with such policies in place, they still sometimes need to confront students who, like Ryan, feel they simply can't comply with the rules. I'm sorry.

Comparison 65

Comparison Technology Google Engineering 65

PR in High Definition

MAY 23, 2018

You could model this on a company like Netflix, which had its humble beginnings in the late 90s as a mail-order video-rental service and is now one of the biggest film and TV streaming services around. It’s still a dominant company, but a huge number of consumers chose to boycott the brand in the wake of those cases.

Brand 75

Brand Branding Reputation Energy 75

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. WebpageFX predicts that by next year, 90% of online content will be video. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms.

Video 149

Video Case Study Agriculture B2B 149

MaccaPR

JULY 20, 2015

If you’re a social media marketer, the latest buzz isn’t circling around just Facebook, Twitter, Instagram, Pinterest or even LinkedIn. Snapchat is a mobile photo- and video-sharing tool; with 100 million daily active users and 400 million snaps sent each day, it’s one of the top 20 most used smartphone apps in the country.

Brand 48

Brand Branding Marketing Mobile 48

Karen Freberg

SEPTEMBER 13, 2020

You can create a lot of hacks without killing your video production budget. Do you need to have the big expensive studio like Peloton has for their videos and classes? I’ve done a few things related to my classes, such as: I’ve recorded videos outlining the assignments that will be done for the class. 100 percent!!

Education 69

Education Exercises Video Course 69

PR in High Definition

MAY 23, 2018

You could model this on a company like Netflix, which had its humble beginnings in the late 90s as a mail-order video-rental service and is now one of the biggest film and TV streaming services around. It’s still a dominant company, but a huge number of consumers chose to boycott the brand in the wake of those cases.

Brand 48

Brand Branding Reputation Energy 48