NewsWhip

SEPTEMBER 22, 2021

As a result, food and beverage brands have the chance to win over consumers with limited edition treats. . This year we did a deep dive into the types of candy and treats that are trending for the Halloween season. Although many people love to hate Candy Corn, the classic Halloween treat is trending among brands this season.

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Critical Mention

NOVEMBER 18, 2019

Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Keep track of trends across various mediums with an all-in-one earned media platform. Following this trend can lead to the creation of great partnerships and more eyes on your brand. Share Tweet Share.

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The Proactive Report

DECEMBER 26, 2022

Video trends for 2023. Facebook Reels. Users on Facebook and Instagram spend half their time online watching videos. The success of Reels on Instagram led to Meta expanding that feature to Facebook as well. It’s caught on in a big way and the reach of Facebook reels right now is huge.

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Konnect Agency

JANUARY 17, 2020

Below is a breakdown of the top social media trends based on recent research and happenings in the space. As consumers grow increasingly wary, they’re seeking reviews from people they trust when making purchasing decisions. Continued growth of influencer marketing. How can marketers achieve this objective?

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Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. TikTok is well-known for it’s short-form, highly authentic, and oftentimes humorous content. Final Thoughts.

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Prohibition

AUGUST 4, 2023

TikTok primarily attracts younger audiences, while more long-standing social media sites like Facebook and Instagram have a more diverse age range. Failure to recognise these differences could lead to brands posting irrelevant content, resulting in less engagement, less followers and unhappy consumers.

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NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. How to find content and cultural trends | 4:41-5:03. PepsiCo’s nine human drivers for consumers | 5:28-7:33. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. Watch webinar.

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Shift Communications

APRIL 11, 2018

Most recently, Facebook just experienced the classic example of a crisis communications case study. On March 17, The New York Times and other outlets reported how Cambridge Analytica used personal information to build a system that could profile voters by exposing the data of 50 million Facebook users. Kevin Mejia, Account Executive.

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MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. But first, here’s nine takeaways to give you a head start on social media trends in the new year (lightly edited for clarity): Embrace Do-It-Yourself Content.

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Burrelles Fresh Ideas

MARCH 12, 2024

A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. It offers a cost-effective way to connect with consumers and pull people towards your sales funnel. When crafting social content, lean on trends and publish content with a high virality rate.

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ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

The app has surpassed Facebook, Instagram, YouTube, and Snapchat, with 1.65 Videos with branded hashtags are not only available in a user’s normal feed, but also in the Trending section of the Discover tab, making these videos widely viewable. Branded lenses jump on trends. TikTok’s users, however, don’t seem concerned.

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Prohibition

MARCH 16, 2022

hours per day clicking through sites such as Facebook, Instagram, Snapchat and Twitter. For this reason, it is vital that small businesses take advantage of one of the most effective ways to reach potential consumers. 65+ year olds are Facebook’s fastest growing audience segment. Build a relationship with your target consumer.

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5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. Nevertheless, the core purchasing beliefs are the same with both types of audiences – consumers prefer to spend money with brands that they trust and like. Social Media.

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Prohibition

DECEMBER 19, 2019

As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. 360 Degree Videos.

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Prohibition

MAY 9, 2023

With its unique video format, catchy music, and viral challenges, TikTok has become a global phenomenon, especially among younger audiences. The app has also become a platform for viral challenges and dances, making it a hub for creativity and self-expression. Changing The Way of Search – TikTok’s New Trending Terms Update

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Prohibition

JANUARY 23, 2023

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. If your brand has a either a fun or emotive story to tell its consumers, consider Instagram your chance to do this and to do it well.

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Cision

JUNE 29, 2017

There’s no doubt the way we consume stories has changed. Lastly, you should monitor what people are talking about on social media and jump on trends you can predict before anyone else sees it coming. So why should we argue that the way we tell them shouldn’t? Or, do you have a conflicting point-of-view worth writing about?

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Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Listen to Increase Customer Spend.

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Prohibition

APRIL 18, 2023

Video content helps brings to life Red Bull’s many sporting partnerships and one of the reasons Red Bull has become such a household brand , is due to its many pieces of video content going viral, seen and engaged with by many. Again, this allows the brand to effectively engage with online users without appearing too sales-driven.

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Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis. Practical Value.

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ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

It also used Facebook posts and issued a traditional press release on the incident that was met with a warm response. Sensing a lighthearted moment, Twitter users rallied to the brand, and several variations were soon trending, including fan favorite #CrockPotIsInnocent. The most common sentiment? Use the incident to tell your story.

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Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott. Key Platforms.

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Rock the Status Quo

AUGUST 15, 2014

It’s a one-way ticket to social media #virality.” It wasn’t written from an attitude of concern and caring, it was an attempt by Edelman to newsjack a trending topic for their own benefit. To have their own post go viral, even land new business. The post never should have been written. Go follow her on Twitter.

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Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Image Source: [link].

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PRSay

JANUARY 6, 2021

After all, a 2011 Nielson survey found that “trying to sell me something” was the third leading cause of unfriending on Facebook. Studies have shown anger to be the most viral emotion, but anger destroys and divides. Awe is the second most viral emotion. Offer something of real value. It opens people up and helps them listen.

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ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

And a strong reputation usually engages consumers over time. Sixty-six percent give credence to editorial content or consumer opinions posted online over other media. Some public relations agencies make these claims, and they’re often true. Yet it’s a tricky question. Glowing reviews can boost website traffic.

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Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. SoMe = Facebook, Twitter, YouTube.

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PRSay

OCTOBER 25, 2017

However, according to Pew Research Center , 65 percent of people who earn less than $30,000 are Facebook users. “If Market research is vital to understanding how target audiences consume info,” said Haworth. Raskopf says social media has inspired Dunkin’ Brands to incorporate popular internet trends into their campaigns.

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Solo PR Pro

JULY 3, 2019

Mary Meeker’s report on 2019 Internet Trends. Google and Facebook still lead in ad share, with Amazon, Twitter, Snapchat, and Pinterest gaining. Developing a better user experience produces by far the most viral effect and impact when investing in growth. Facebook Stories viewership grew to 1.5 Photo by Thom on Unsplash.

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Cision

APRIL 5, 2017

As the election was unfolding and in, “The State of the Media Report,” we learned how Facebook and Google tailor their algorithms to present and disseminate content across the world has a major huge impact. Brian Braiker: In the aftermath of the election, Facebook has said we’re not a media company, we’re a platform.

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Communications Conversations

JANUARY 16, 2017

I’m not breaking news here, but it’s indicative of a larger trend: Engagement is dying on the internet. Sure, the big consumer brands are all about engaging on Twitter (read: recent Wendy’s tweets). And shares provide the virality we all crave as marketers/communicators. But, what about everyone else?

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Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

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5W PR

MAY 18, 2018

For instance, companies can launch live videos of their events on social media channels like Facebook live, or post podcasts on Apple’s iTunes. Another great thing about experiential marketing, is that it leads to a stronger consumer experience for a brand’s target audience. 6. It Can Lead to Useful Analytics.

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NewsWhip

MARCH 31, 2021

They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. I mean, I think that we all know this just inherently as consumers ourselves, the last thing that you’ve bought you’ve consumed. And I think also just from the clients, right?

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Buzzstream

JANUARY 17, 2018

I read ebooks, and the majority of online consumers enjoy them as well. That being that case, it makes sense to give your popular posts a new life — since they have been consumed and enjoyed by your audience. If you’ve got some viral posts, then you’re ready for that “ebook.”. peaked in 2013, at 242 million units sold.

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Buzzstream

FEBRUARY 3, 2021

According to John Mueller , Google’s Senior Webmaster Trends Analyst, the update had a key focus on the relevance of an overall website’s content. I spoke to Rebecca Moss about her strategy and she explains, “Everyone was bingeing Bridgerton over Christmas and I knew that I wanted to do something around the trend.

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Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. 16: Ted Seward. Bob Geller | Fusion PR.

Marketing 101

Marketing Content Marketing Advertising Advertising 101