Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach. Prospecting.

Digital PR 161

Digital PR Tools Pitching Film 161

Cision

SEPTEMBER 5, 2017

Identifying your target audience allows you to create actionable content , allowing you to build trust among potential consumers. To get the highest ROI from your earned media strategy, you need to identify the most lucrative channels for distributing content and find creative ways to produce unique content. Twitter: [link].

Strategy 244

Strategy How To Media Measurement 244

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. In March 2020, digital newsroom designer pr.co How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

FEBRUARY 27, 2024

I’m specifically focusing on data-led media pitches – partly because that’s where my experience lies, but also because I feel there’s a lack of specific guidance on how to create these types of media pitches. How to Write a Media Pitch We’ve identified several segments of journalists, plus the most relevant story angle for each segment.

Pitching 83

Pitching Writing Film How To 83

Buzzstream

MAY 19, 2022

Here are the lessons I learned and how you can use them to create a linkable survey campaign. For some in the digital PR space, this will get deeper into SEO and keyword research than you have before. Other keywords need a creative eye to find a way to insert proprietary data to make it pitchable. YOUR INDUSTRY + facts.

Survey 90

Survey How To Reddit Pitching 90

The Proactive Report

APRIL 15, 2023

Here are some ways AI can help you: Audience Analysis and Tracking : AI algorithms can analyze data and identify patterns in consumer behavior. Why PR Practitioners are Wary of AI One of the main concerns is that AI may replace human creativity and intuition, which are essential elements of successful public relations campaigns.

Social Media 130

Social Media Measurement Tools Data 130

Landis PR

DECEMBER 4, 2023

That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies. The key to this mindset shift is learning how to partner with generative AI tools where appropriate—without actually relying on them. Machine vs. Man: Does AI Efficiency Trump Human Creativity?

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Doctor Spin

FEBRUARY 14, 2024

Marketing: Marketing utilises advertising (both traditional and digital), sales promotions, direct marketing, social media, and product placement to reach its target audience. The focus is on creating compelling messages that encourage consumers to purchase. Public Relations is typically taught under Communications.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Konnect Agency

MARCH 7, 2022

In today’s digital world, you want to be sure you’re reaching your customer at multiple touchpoints, creating a 360-campaign that includes digital, PR, and more. How A PR Agency Can Elevate Your Product Launch. A PR Agency’s 6 Steps To A Holistic Product Launch. Tease the Product. reach across Instagram.

Product Launch 59

Product Launch Agency Consumer Film 59

Konnect Agency

MARCH 7, 2022

In today’s digital world, you want to be sure you’re reaching your customer at multiple touchpoints, creating a 360-campaign that includes digital, PR, and more. How A PR Agency Can Elevate Your Product Launch. A PR Agency’s 6 Steps To A Holistic Product Launch. Tease the Product. reach across Instagram.

Product Launch 52

Product Launch Agency Consumer Film 52

Buzzstream

MAY 2, 2024

Icebreaker: What’s a cool piece of content you’ve seen that’s inspiring or super creative? What’s a really cool piece of content you’ve seen that’s an inspiring or super creative. And so I spent, six, seven years essentially marketing consumer financial products. What have you seen lately?

Internal 118

Internal International Insurance Insurance 118

The Proactive Report

JUNE 17, 2018

What has changed is how you do it. Consumers have access to a wealth of information. So how do you cut through the “noise” and reach your audience with messaging that stands out? How to Craft High-Quality Content . It must be interesting, different, and creative. Get the Digital PR Tips Newsletter.

B2C 157

B2C Study Exercises Sports 157

Landis PR

DECEMBER 18, 2023

It’s taking a PR win that you’ve already secured and repackaging it to reach your audience when and where they want it. If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. Think about how you can make the most of a PR win.

Conference 59

Conference Consumer Social Media Google 59

Rock the Status Quo

JANUARY 1, 2015

I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. When I watched the video, I thought, “How fantastic would it be if product manufacturers actually PARTICIPATED in the reviews? Digital PR'

Brand 100

Brand Branding YouTube Social Media 100

The Proactive Report

JUNE 18, 2021

The top of the funnel is filled by PR. How to make more sales, be more productive, cut costs and increase the ROI. Share some ideas on how to keep the network alive, especially for small businesses. PR is a communication function. How can small businesses create effective PR campaigns on a low budget?

Small Business 213

Small Business Fashion Groups Local 213

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ZudePR

JANUARY 26, 2016

A searingly honest account of how to succeed in this artistic profession. How to be a graphic designer without losing your soul. Similarities to PR. And the more I read the more I realised that a graphic design consultant’s life bears an uncanny resemblance to that of the PR man/woman/pro. 20: On Creativity.

How To 65

How To Meeting Creativity Agency 65

Buzzstream

JANUARY 30, 2020

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. The process behind that is what I’ll expand on here, along with how to make sure the tactic adds bottom-line value to your activities and isn’t just a vanity play. Reddit is my platform of choice.

SEO 71

SEO Film Reddit Video 71

Doctor Spin

MAY 21, 2023

many different types of PR agencies, let me give you the basic rundown on how to get it right. How To Work With PR Agencies II. Why a PR Agency is Your Secret Weapon IV. Key Services Provided by PR Agencies V. Red Flags When Hiring PR Agencies VI. Tips for Choosing the Right PR Agency VII.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

The Resolution Blog

NOVEMBER 25, 2015

New tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. That’s an hour back a week for creative! Watch our video to find out how to make your PR coverage more visible on Google. How about a movement? Will ad-blocking bring more competition to PR? We love [link].

eBook 120

eBook Google Tools Analytics 120

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. “Even if I tell people how to do stuff it doesn’t equate to my experience and expertise. I’m afraid my audience won’t need me if I tell them how to help themselves.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

APRIL 12, 2016

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. But how can you build an organic audience? Dove did a great job reaching their target audience through innovative and creative videos. You should also consider what types of content your audience consumes.

Infographics 120

Infographics eBook Content Marketing Video 120

Prohibition

JANUARY 24, 2022

Prohibition PR know how to deal with diverse types of audiences and change their minds. We know how to employ a certain tone of voice, as well as what words to say and how to express them. Prohibition PR can aid in the protection and defence of your company or organisation’s reputation.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Rock the Status Quo

JUNE 18, 2015

My brain is teeming with ideas about how to build trust, and how it’s impacted by the content we create and the social media posts we share. As I wrap up the last half of my book, I’m very focused on the topics of trust, value and reputation – and how they intersect to create a bigger picture.

Banking 100

Banking Small Business Reputation Social Media 100

Communications Conversations

JANUARY 13, 2017

I’ve transitioned from a more traditional senior PR specialist role to a senior PR specialist for digital and social engagement. In this role, I’m really focusing on building our digital PR capabilities. Now, with social media, we’re talking directly to our members— and health care consumers more broadly.

Insurance 60

Insurance Insurance Social Media Corporate 60

PR Conversations

JUNE 3, 2016

What is your principal fault as a PR practitioner? I’m not into the details – I love the big idea, the creative problem solving and the community engagement but when it comes to implementing the nuts and bolts of a campaign, I just want someone else to sort it out. What is your favourite occupation in PR?

Government 40

Government Social Media Local Corporate 40

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). It was during that time that I realised how short and important life is.

Writing 114

Writing Social Media SEO Blogging 114