Sword and the Script

OCTOBER 5, 2021

As for social listening, the product helps customers monitor Twitter, Facebook, Instagram, YouTube, and TikTok. Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”.

Software 161

Software Tools Print Technology 161

Critical Mention

AUGUST 6, 2020

Local & International Contacts. Many organizations sell products or services that appeal to consumers all across the world. With that said, choose a media database that lets you search for both local and international contacts. The more contacts you have, the more brand visibility your business gets.

Media 104

Media Radio Local Tools 104

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. It’s an issue that is quickly rising up the corporate agenda.

Government 103

Government Education Print Ethics 103

Critical Mention

NOVEMBER 13, 2019

Outside of the office, consumers use their holiday free-time to look at ways to enhance their personal and work lives in the new year. Building internal connections to cultivate a collaborative community strengthens your organization as a whole. Oftentimes, offices are less occupied when the holidays are around the corner.

Publicity 74

Publicity Employee Analysis Radio 74

MaccaPR

MAY 23, 2016

Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. These opinion leaders can also help identify consumer feedback about products or services and spot gaps in communication. lags all other sectors but one (financial). What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

MaccaPR

MAY 28, 2015

(Source: Hyundai YouTube ). million views on YouTube? NASA said they advised Hyundai about public domain footage shot inside the International Space Station, as well as footage of Earth as seen from the station, footage that - of course - was shot prior to the events depicting in Hyundai’s spot. “If

Film 48

Film Marketing YouTube Advertising 48

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

This is particularly true for marketing, and the same applies to brand and corporate communications. Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. Marketing and corporate communications will overlap. Our work will be bifurcated.

Trends 407

Trends Communications Employee Corporate 407

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner.

Marketing 198

Marketing Content Marketing Data Social Media 198

PR Conversations

AUGUST 7, 2014

I toyed with “61 ways to know if you’re ready for wearables,” tip-toed around “True Life: Why PR was disconnected from the Internet of Everything” and dallied with “Must watch: 17 corporate data disasters that killed the companies,” as my post title. “Who would want to do that?”

Publicity 87

Publicity Ethics Technology Government 87

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. An expression of corporate values.

Video 149

Video Case Study Agriculture B2B 149

Journalistics

SEPTEMBER 10, 2021

Your team of marketing professionals – including corporate communications, marketing communications, and public relations professionals – would develop content in line with the communications needs of the organization. Before we called it content marketing, we called it marketing communications. It’s great, isn’t it?

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Prohibition

DECEMBER 17, 2021

Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. But just as every corporation doesn’t need the same crisis management plan, it is also true that not all corporations need the same messaging approach to their crisis communications.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

ImPRessions - Crenshaw Communications

APRIL 14, 2016

Something similar happened with YouTube video gaming network Machinima, which was involved in the promotion of X-Box in 2013. And how does a brand afford the fees and measurement costs associated with a broad international campaign? It even generated positive coverage in marketing media. Intellectual Property.

Marketing 120

Marketing Advertising Advertising Measurement 120

Mindful Marketing

MAY 3, 2020

Anheuser-Busch has a history of such corporate social responsibility; for instance, it has “donated nearly 83 million cans of emergency drinking water to disaster relief since 1988.” There’s also not necessarily anything wrong with a beer company building pandemic-era brand equity by tapping positive consumer sentiment.

Education 66

Education Sports Consumer Facebook 66

Presspage

JUNE 27, 2017

Ask some people internally or externally (perhaps a partner or friend could provide some helpful insights) to visit your newsroom and identify possible obstacles. Adding embed codes and using file sharing sites like YouTube and SlideShare, make it easy for visitors to freely share your content.

Social Media 96

Social Media Infographics YouTube Strategy 96

PRSay

JUNE 26, 2016

It’s not just the corporate communications department who does the talking; every department with employees across the company have a voice. Identify important media contacts and new influencers including: bloggers, YouTubers, Instagrammers, Twitter personalities, etc., Know what you want to achieve from the onset.

Social Media 113

Social Media Media Infographics Community 113

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Email Signature – We help our client GNP Company produce an annual corporate sustainability report.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

JUNE 5, 2018

In just the sixty seconds it will take you to read the first couple of paragraphs of this post, an incredible amount of new content will be made available online, including three million Facebook posts, 1500 articles on WordPress, 500 hours of video on YouTube, and four million Google searches.

Media 40

Media Employee Pitching Data 40

Waxing UnLyrical

MAY 31, 2018

Just check out YouTube for proof! And there are risks arising from international law, too. Presentation Order (Make it “unavoidable” that consumers see disclosure before they can proceed.). Putting what Baby Boomers might call a “pound sign” in front of a word doesn’t make things any clearer to the consumer.

Creativity 71

Creativity Video Interviews Blogging 71

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

Much of the corporate advocacy we’ve seen has been in response to issues in the news, like the state-sponsored bathroom bills or the #takeaknee movement among NFL players. But social advocacy works best when it grows out of existing corporate values and the strategies and tactics that communicate them.

Corporate 149

Corporate Policies Privacy Construction 149

Journalistics

MARCH 18, 2016

Communication among your internal teams and external stakeholders is critical to getting it right and making sure everyone is on the same page.” We are actively engaging our fans as part of the storytelling process on Instagram and YouTube and are seeing great results.” Consumer behavior? Social Platforms.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Communication among your internal teams and external stakeholders is critical to getting it right and making sure everyone is on the same page.” We are actively engaging our fans as part of the storytelling process on Instagram and YouTube and are seeing great results.” Consumer behavior? Social Platforms.

Social Media 40

Social Media Media Storytelling Local 40

Contently - Strategy

APRIL 24, 2019

If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK. The five-part series brought in close to 10,000 views on YouTube plus thousands more with social clips. Infographics are much more time-consuming and take more rounds of design and iteration,” Fox said.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. We know consumers don’t want to be bombarded with “Buy this!” Now, brands from Red Bull to Google are becoming publishers and broadcasters themselves.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

PR Fuel

OCTOBER 16, 2018

Going through them all is time consuming, meaning you need to simplify your pitch as much as possible. Corporate Contact Information. It doesn’t matter if you’re Microsoft or if you’re Joe’s Lamp Emporium: Every company’s web site should have a public relations page that details corporate contact information.

Web 40

Web Pitching Local Report 40

MaccaPR

NOVEMBER 4, 2014

billion giant Bose – one of the consumer electronics industry’s most acclaimed technological innovators – off its game? In this age of Pinterest, Instagram, Vine and other visual branding channels, Bose has struggled to find graphic images that will reinforce – rather than undermine – its appeal to today’s consumers. The lesson?

YouTube 118

YouTube Brand Branding Crisis 118

MaccaPR

AUGUST 5, 2015

That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. Why should you name the authors of your corporate blog posts? Nameless blog posts come across as news releases or statements from corporate communications.”.

Blogging 48

Blogging Employee Corporate Google 48

Cision

APRIL 5, 2017

Chris Lynch: It’s overwhelming to consumers and brands. Chris Lynch: It’s overwhelming to consumers and brands dealing with issues around brand credibility. Corporate citizens need to be the change they want to see. Around utilities we are consuming more information in smaller doses. What’s your advice?

Report 225

Report Media Advertising Advertising 225