Onclusive

DECEMBER 6, 2019

A comprehensive, graduate-level program created to address universal marketing pain points. Here, you can meet senior level marketing professionals who are tackling the challenges present in delivering ROI. Content Marketing World. Plan on expert talks, case study presentations, and practical workshops.

Conference 329

Conference Marketing Case Study Measurement 329

Cision

SEPTEMBER 10, 2015

Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerging trends are present but not yet widespread and are just now becoming important. Content optimization for the mobile and semantic web. Want to make standout content?

Trends 120

Trends Mobile Web System 120

Sword and the Script

JUNE 9, 2015

“The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. Yet the paper also surfaces the underlying driver of the shift to content marketing.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. It typically reads or views like editorial content and less like an ad. Authenticity.

Advertising 334

Advertising Advertising B2B SEO 334

Sword and the Script

JULY 9, 2016

This only serves to feed egos, presents the illusion of influence and advances the covet. But one thing that hasn’t changed in nearly 20 years is the way we consume content online. If you enjoyed this post, you might also like: Is Content Marketing Better than Advertising?

Content Marketing 68

Content Marketing Social Media Marketing Media 68

PR 20/20

JANUARY 6, 2023

You can also add these keywords to your existing website content to help boost its search engine ranking. Remember that relevant keywords change just as often as consumer behaviors and patterns. Curate honest, consumer-focused content. Use that data to create the resource, which can then be presented via a landing page.

Engineering 86

Engineering SEO How To Resources 86

PR 20/20

SEPTEMBER 28, 2016

Seth Godin would argue that content marketing is the “ only marketing left.” Michael Brenner said , “It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.”. Changing consumer behavior. 5 Steps to a Performance-Driven Content Marketing Strategy.

Content Marketing 40

Content Marketing Marketing How To Leadership 40

Landis PR

DECEMBER 18, 2023

If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. On this week’s episode of PRGN Presents podcast , we’ll share tips for how to effectively amplify your PR wins. Amplification is incredibly efficient. Think about how you can make the most of a PR win.

Conference 59

Conference Consumer Social Media Google 59

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight. After identifying trends and consumer priorities, begin to create relevant content to engage a new audience.

Social Media 52

Social Media Consumer Brand Branding 52

MaccaPR

OCTOBER 14, 2015

Preceding its $90 million acquisition by LinkedIn back in 2013, Pulse was a news-aggregator app that curated your favorite publications and news sources and presented them in a Flipboard-type manner. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

5W PR

JUNE 27, 2022

They’re also able to help businesses improve their omnichannel marketing efforts by targeting audiences across every channel that’s available to reach their consumers. Consumer Focused.

Company 88

Company Strategy Publicity Advertising 88

Cision

AUGUST 4, 2016

Every day, your audience decides what content to read and what to ignore. How many eyes are on your content? Approximately 82 percent of consumers actually enjoy reading branded content, if it’s relevant to what they’re looking to learn about. What type of content are you working on? Who is your target audience?

Brand 120

Brand Branding Guidelines Storytelling 120

Cision

APRIL 7, 2015

Content marketing is a crucial piece of content strategies. As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

B2C 120

B2C Content Marketing B2B Mobile 120

Prohibition

SEPTEMBER 29, 2023

Marketers will feel hard hit by the recent updates, imposing more privacy restrictions, but also this presents an opportunity for you to truly understand your audience. Are you using Artificial Intelligence (AI) in your marketing? According to the latest data, up to 90% of startups fail, across all industries.

Privacy 62

Privacy Comparison B2B Retail 62

Cision

APRIL 22, 2015

In the present, it’s the era of on-demand. Get Pat Flynn’s past, present and future principles of building strong communities here. 5) We can pull out our devices now and instantly have an audience – all we have to do is provide the content. 7) A great headline presents a mystery that can only be solved by reading further.

Media 120

Media Storytelling Content Marketing Journalism 120

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

If you’re uncertain about what goals can inform your consumer engagement and event marketing strategy, asking some questions about the brand can help narrow this down. These might include: What is the brand currently missing that greater consumer engagement can address? You should also utilize technology.

Community 91

Community How To Marketing Data 91

Cision

JANUARY 2, 2018

Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. There are no shortcuts to engaging today’s consumers.

Facebook 0

Facebook Marketing Journalism Creativity 0

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

5W PR

NOVEMBER 5, 2018

Improving brand awareness and profitability boils down to integrating PR, marketing and other sales strategies to optimize a brand’s overall message. This is both important for consumer engagement as well as client relations. PR professionals are adept in creating a variety of content suitable for a wide range of audiences.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

PR 20/20

JANUARY 19, 2023

According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. While it’s important to use that content, also be sure to explain it.

Analytics 81

Analytics Comparison Google Interviews 81

Cision

NOVEMBER 19, 2015

In what could have easily been a sold-out event on StubHub, Landsberg’s standing-room-only presentation at Social Media Week in Chicago focused on using consumer actions to drive content. According to Landsberg, “ great content is grounded by human truth, [it] fills a specific consumer need and creates reciprocal value.”.

Viral 120

Viral Content Marketing Consumer Storytelling 120

5W PR

DECEMBER 24, 2020

Digital PR is an online marketing approach that’s used to increase a brand’s awareness via internet-based strategies. Employing novel methods like content marketing, social media, search engine optimization, and influencer outreach, digital PR is a powerful strategy that brands can roll-out to improve their online presence and visibility.

Digital PR 88

Digital PR Brand Branding Engineering 88

5W PR

FEBRUARY 17, 2020

This may include print media, digital platforms, websites or social media pages, as well as all the content on those channels. Other effective forms of owned media could include white papers, presentations, e-Books or other forms of brand-controlled content.

Media 103

Media Print Advertising Advertising 103

Cision

MAY 25, 2017

While the event covered a wide range of topics, one common theme was the shifting balance of the marketing mix between paid, earned and owned media. He presented a recent study Forrester published that had a shocking conclusion. His advice to content marketers was to focus on authenticity above all else.

Advertising 272

Advertising Advertising Storytelling Media 272

PR 20/20

SEPTEMBER 15, 2022

If you chose option one, 80% of consumers would likely agree with you. With today’s abundance of data and advanced marketing technology, consumers and businesses expect a personalized experience. In fact, according to McKinsey, 76% of consumers get frustrated when personalization is not used. on your iPhone 13 Pro.

Privacy 59

Privacy Data Consumer Conference 59

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

A PR team should distinguish which content suits a specific audience, such as video presentations for investors, product demos for journalists, and explainer videos for general audiences. #4. When media outlets, industry blogs, or influencers feature the brand or link to its content, it improves the brand’s domain authority.

Video 109

Video Marketing SEO Social Media 109

Critical Mention

NOVEMBER 5, 2019

So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. PR pros and marketers should take advantage of their organization’s social media interactions. Social media channels present opportunities for businesses to respond to praise, concerns and questions. . Until next time!

Social Media 105

Social Media Media Customer Service Radio 105

Cision

APRIL 28, 2016

Audiences are getting much more used to getting news from blended formats, where they are experiencing straight news, native content and marketing messaging, all together. Audiences have access to more information than ever before, but they don’t have an infinite capacity to consume. Consumers are sovereign. Be authentic.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Burrelles Fresh Ideas

FEBRUARY 20, 2024

Yet it’s important to note the secret to this lasting impact isn’t solely in the messaging but also in the presentation. After all, by creating short yet meaningful content, you can capture your audience’s attention and nurture brand recall in one fell swoop.

Video 86

Video Brand Branding Energy 86

Flack's Revenge

AUGUST 9, 2016

Geetu Ambwani, Principal Data Scientist at Huffington Post, recalled the days when their editors monitored searches trending on Google to inform content creation and curation. Since then it is a new game, as more people are discovering and consuming news through social media. Data across the Content Life Cycle.

Viral 120

Viral Data Web Trends 120

Beyond PR

MAY 4, 2016

“Shift your focus to build analytics on the elasticity of content performance (how content converts vs number of views it gets), velocity (when and how it is consumed, along with next steps taken), and contribution to pipeline and revenue,” he writes. Check out the presentation schedule below for more information.

Content Marketing 40

Content Marketing Marketing Strategy Resources 40

Landis PR

SEPTEMBER 18, 2023

Coming back to in-person events presented an opportunity to start fresh and make events a reflection of a company’s modern-day mission. I shared the concept of triple bottom line and how that impacts responsible event planning and compliance on the PRGN Presents podcast.

Government 69

Government Measurement Groups Corporate 69

Prohibition

MARCH 16, 2021

Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour. These changes are symptomatic of broader consumer attitudes and relationships with brands. What does this mean for brands? Responsible influence.

Trends 62

Trends Social Media Consumer Video 62

Prohibition

MARCH 16, 2021

Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour. These changes are symptomatic of broader consumer attitudes and relationships with brands. What does this mean for brands? Responsible influence.

Social Media 62

Social Media Trends Consumer Video 62

Contently - Strategy

SEPTEMBER 12, 2019

The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. MOFU content lays the foundation for product consideration, the step before the conversion phase. At least 47 percent of buyers will view 3-5 pieces of content before getting in touch with a sales rep.

Video 95

Video How To Education YouTube 95

Prohibition

FEBRUARY 24, 2023

In order to be effective, evergreen PR content must offer readers quality value or insight. Providing valuable, high-quality content that ranks well can provide consumers with confidence in your knowledge of that subject area, which in turns helps to position your brand as an industry expert or thought leader.

Engineering 62

Engineering B2C Case Study Meeting 62