Cision

OCTOBER 18, 2016

The point of public relations is to spotlight you and your business. What you need and what will be most effective is a carefully constructed sound bite – a brief statement that sums up your mission in a clever, easy-to-remember manner. If you’ve never been interviewed, you might be nervous. What should you say?

Interviews 120

Interviews How To Construction Print 120

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. We like to send a note recapping the interview and offering constructive suggestions for improvement, if relevant. Post-mortem. Make it snowball! PR measures up.

Report 136

Report Interviews Pitching Construction 136

Bianchi Biz Blog

APRIL 17, 2023

We report on key engineering topics impacting medium- and heavy-duty trucks and buses, as well as the construction, agricultural, mining and other off-highway mobility sectors. Familiarize yourself with our publication and the types of stories we cover. What advice do you have for PR people that want to pitch you?

Engineering 78

Engineering Automotive Agriculture Media 78

ImPRessions - Crenshaw Communications

MAY 4, 2017

Timely, authoritative and well-written bylined articles – contributed pieces for business and trade publications – can elevate a B2B public relations effort exponentially, if executed correctly. Harder than you think, if you want editors to consider your content for publication. Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

PRSay

JANUARY 13, 2021

With these in hand, you can construct a well-informed plan of action. Print publications. Proper planning requires a combination of quantitative and qualitative measures of communications effectiveness, including audience preferences and channel utilization, along with measures like reach, readership and engagement.

Internal 188

Internal International Data Communications 188

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. In the public sector, communicators have never been busier, as energy is directed to public education and information. Since that point, the health of the business-to-business market has been mixed.

Crisis 151

Crisis Government Energy Community 151

Critical Mention

JULY 15, 2020

Our focus remains on providing our customers with the best user experience possible, which is why we decided to construct a purpose-built Media Contact Database from the ground up,” said Critical Mention’s CEO and President Don Yount. “I About Critical Mention.

Media 108

Media Radio Television Engineering 108

5W PR

MARCH 25, 2020

Traditional PR employs strong, directed, precise communication built on a foundation of carefully-constructed relationships with key journalists and other opinion-makers. The working goal of traditional PR is to get brands in print, on TV, and on the radio.

Radio 68

Radio Digital PR Construction Print 68

ImPRessions - Crenshaw Communications

OCTOBER 27, 2017

Whether you’re working in public relations or another service business today, things can occasionally get.well, scary. Maybe a pitch contains bad info, or a story is printed with a key fact wrong. But Halloween offers an opportunity to reflect on hair-raising business experiences that, if nothing else, make good stories later.

Agency 136

Agency Pitching Construction Print 136

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. In other words, TV ads only ran when people were most apt to buy stuff. Practical Value.

Social Media 120

Social Media Facebook Print Advertising 120

Cision

MAY 4, 2016

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. Then you can construct a strong narrative to place between the reporter and the client.

Newspapers 120

Newspapers Journalism Pitching Report 120

Reputation Antistress by Sergii Bidenko

APRIL 21, 2023

Decide on the public speakers When a crisis management team is formed, public speakers are also chosen. Unlike the myriad public speakers working during ordinary times, there should be only a few during a crisis. They have the right to comment on a crisis publicly.

Crisis Communications 52

Crisis Communications Crisis Communications How To 52

Sword and the Script

APRIL 1, 2017

Where a few years ago, print was dragging the publishing industry into a morass of unprofitability, today, it is hinting at revival. When marketers pile into digital, maybe print is worth a second look. Public Relations: In History, at Crossroads and in the Future [UML]. See these related posts: . Yes, there are basic rules.

Advertising 62

Advertising Advertising Print Study 62

Communications Conversations

DECEMBER 16, 2014

If I had any constructive feedback, it might be to showcase fewer products (man they flew through a lot in 20 minutes). Finally, I think the event showed our operations team and store general manager that we can have an event successfully in the store while it is open to the public.

Case Study 131

Case Study Wireless Company Local 131

PR Conversations

APRIL 24, 2018

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as her or his professional beliefs and values. Who do you think has great public relations? Up until recently, I would say Hollywood had great public relations. I’m joking.

Journalism 79

Journalism Ethics Film Construction 79

Waxing UnLyrical

FEBRUARY 28, 2013

Likewise, a proliferation of TV and print media has created a confusing yet exciting media landscape. The Tripoli trade fair grounds are hosting an event practically every week, offering businesses from telecoms to fashion, and garden furniture to construction, the opportunity to show off their wares to industry and consumers alike.

Industry 100

Industry Marketing Media Radio 100

MaccaPR

DECEMBER 10, 2014

Red Wing Shoes’ target audiences include big construction companies that need to follow OSHA safety standards. We guide their pay-per-click accounts, and build custom landing pages that house their promotional offers, encouraging people through PPC to print out a coupon or show the offer on a mobile device.

SEO 98

SEO Interviews Blogging Engineering 98

Norton's Notes

JULY 20, 2016

Beginning with a social media, print and email tease campaign, we piqued the interest of thousands of people who all signed up to hear more about the machine. The vision from the outset of the project was to design and engineer the most innovative solution in response to five key challenges facing customers in today’s construction sector.

Case Study 28

Case Study Social Media Study Media 28

Doctor Spin

JANUARY 27, 2022

Is it even possible to avoid stress in public relations? Public relations is one of the most stressful jobs in the world. Construction workers and engineers build homes, hospitals, and roads. Public relations professionals often report feeling overworked, stressed, and anxious. Are PR Professionals … Weak?

Publicity 52

Publicity How To Industry Study 52

Polaris

SEPTEMBER 4, 2014

If you search the phrase do-it-yourself public relations ,? Blog posts addressing the subject offer loads of encouragement, with titles like “Everything you need to know about public relations to do-it-yourself,” “7 steps to better do-it-yourself PR”? Google returns over 27 million results. the list goes on.

Publicity 100

Publicity Interviews Reputation Construction 100

Bad Pitch Blog

MAY 23, 2007

This editorial plea is near to my heart as it comes from a retail trade publication. in renovation, remodel, and construction plans worldwide. A "story idea" that defies everything you have ever known about what actually gets written in a print publication? Friends are asking ¬ your house or mine? - A new Web site?

Pitching 40

Pitching Construction Exercises Retail 40

Buzzstream

FEBRUARY 15, 2024

Could you see this content in a printed magazine, encyclopedia, or book? However, significant publications rank well where ads are typically found all over the page, which can be somewhat confusing. But, unless you are a major brand or publication, you’ll need to promote your content to get it seen. So, take them as such.

How To 71

How To SEO Google Examples 71

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. “It all starts with which record you decide to break!,” ” says Antoniou.

Viral 88

Viral Marketing Guidelines Local 88

Mark My Words

FEBRUARY 23, 2018

Eminent columnists – many of whom would not be seen dead with a Waterhouse print- wrote powerful condemnations. For the promotor -long before their vocation became consolidated into the respectably anodyne title of ‘Public Relations’- the manipulation of controversy is the lifeblood of publicity. In any case an outcry erupted.

Print 60

Print Viral Film Construction 60