5W PR

AUGUST 19, 2019

Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media. Information is constructed into conversations, and companies are able to speak directly to their target audience 24 hours a day, 7 days a week.

Digital PR 76

Digital PR Print Construction Television 76

PR 20/20

MAY 19, 2020

Media companies began to lay off droves of journalists and writers in our industry. Nonmedia companies, who in some cases had robust print custom magazines, began to lay off portions of their content teams. Just go to the digital masthead (check the About Us page) for the media property. Explore Media Partnerships.

Writing 72

Writing Brand Branding Construction 72

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Misguided media relations strategy. But in most cases it’s important for brands to understand what will work with media and what won’t, and firms who don’t counsel clients accordingly fail on two counts – not delivering coverage for their clients and burning bridges with media.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Stephen Waddington

JULY 14, 2019

Constructive scrutiny of your work will always make it stronger. The democratisation of media means we all need editors The internet has democratised publishing. Editing and sub-editing have been a casualty of the shift from print to online. Carol says the story highlights a challenge of giving constructive criticism.

Construction 83

Construction Policies Print Software 83

Cision

OCTOBER 18, 2016

What you need and what will be most effective is a carefully constructed sound bite – a brief statement that sums up your mission in a clever, easy-to-remember manner. The fact is: an interview (unless it’s live) usually lasts a lot longer than the sound bite that will appear on-air or in print.

Interviews 120

Interviews How To Construction Print 120

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. To maximize the impact of earned coverage, the media relations pro must master the pitch, the interview, and the promotion of the story. Join the interview. Post-mortem.

Report 136

Report Interviews Pitching Construction 136

5W PR

MARCH 25, 2020

As more consumers are spending more time online and on social media, digital PR has become a necessity for most brands. Traditional PR employs strong, directed, precise communication built on a foundation of carefully-constructed relationships with key journalists and other opinion-makers. But there are key differences.

Radio 68

Radio Digital PR Construction Print 68

Waxing UnLyrical

FEBRUARY 28, 2013

However, perhaps contrary to the impression being created by the world’s media, things are ever so gradually starting to move forward. Likewise, a proliferation of TV and print media has created a confusing yet exciting media landscape. Yes, we’re even starting to talk about marketing.

Industry 100

Industry Marketing Media Radio 100

Stephen Waddington

MAY 19, 2020

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. Digital media is booming.

Crisis 151

Crisis Government Energy Community 151

ImPRessions - Crenshaw Communications

OCTOBER 27, 2017

Maybe a pitch contains bad info, or a story is printed with a key fact wrong. A colleague recalled the time she led the media outreach on a multi-city event for a razor brand. Beware the overpromise when it comes to media coverage. Proceed with caution! PR tales of terror. The deadly deception.

Agency 136

Agency Pitching Construction Print 136

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. There is not an all-encompassing “social media” Black Friday 2015 was the most social Black Friday on record.

Social Media 120

Social Media Facebook Print Advertising 120

Cision

MAY 4, 2016

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. What constitutes a successful media strategy? What will this role entail?

Newspapers 120

Newspapers Journalism Pitching Report 120

Prohibition

FEBRUARY 25, 2020

Social media influencers are growing rapidly . With newspapers and magazines now mostly available online, print media has slowly declined, leading marketers to internet-based advertising. The internet can be a very crowded market and a well thought out, carefully constructed approach is needed to cut through the noise.

Marketing 62

Marketing Advertising Advertising B2C 62

Sword and the Script

APRIL 1, 2017

Social media, which was once the path around the traditional gatekeeper, today has become the gatekeeper, and not a better one since ideas are surfaced for a price. Where a few years ago, print was dragging the publishing industry into a morass of unprofitability, today, it is hinting at revival. Unless it’s that one weird trick….

Advertising 62

Advertising Advertising Print Study 62

Reputation Antistress by Sergii Bidenko

APRIL 21, 2023

Monitoring summaries will provide operational information and paint a picture of the type of communication in social media, chat rooms, and comments on news sites. Open a dialogue with the media If someone got ahead of you and the news about the crisis came out sooner than your company's official statement, be ready for the news to recycle.

Crisis Communications 52

Crisis Communications Crisis Communications How To 52

Communications Conversations

DECEMBER 16, 2014

Simple idea, but a really nice way for the Verizon folks to get those local store employees more engaged with media and local influencers. They even asked local media personality, Alison Kaplan to emcee the event, which I thought was pretty smart (instead of having the Verizon folks do it). Make the red carpet fun! And, it was fun!

Case Study 131

Case Study Wireless Company Local 131

Cision

APRIL 5, 2016

According to the 2016 Content Marketing Benchmark Report by the Content Marketing Institute, the top three paid advertising methods used by B2B marketers to promote/distribute content are: Search Engine Marketing (66 percent); Print or Other Offline Promotion (57 percent); Traditional Online Banner Ads (55 percent).

Advertising 120

Advertising Advertising Facebook B2C 120

Norton's Notes

JULY 20, 2016

My manager and I form the ‘JCB Social Media team’ Between us, we run JCB’s global pages and provide support to the regions. Beginning with a social media, print and email tease campaign, we piqued the interest of thousands of people who all signed up to hear more about the machine.

Case Study 28

Case Study Social Media Study Media 28

PR Conversations

APRIL 24, 2018

Velasco’s earlier work experience includes 25 years leading PR departments in several large companies, such as FCC (construction and environmental services), Unión Fenosa (gas and power) and Renfe (railways). Prior to his public relations roles, Velasco worked as a journalist for print media and radio broadcasters.

Journalism 79

Journalism Ethics Film Construction 79

MaccaPR

DECEMBER 10, 2014

Red Wing Shoes’ target audiences include big construction companies that need to follow OSHA safety standards. When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us! Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

Bad Pitch Blog

MAY 23, 2007

in renovation, remodel, and construction plans worldwide. A "story idea" that defies everything you have ever known about what actually gets written in a print publication? After 16 years of Catholic school, I can state with confidence that praying to your deity of choice will not stop bad media relations. A new Web site?

Pitching 40

Pitching Construction Exercises Retail 40

Polaris

SEPTEMBER 4, 2014

In many cases, they’re actually in the business of selling media lists and related PR products. PR is more than just media relations. One of the key fundamentals that do-it-yourselfers fail to understand is that public relations is more than just media coverage or publicity. Media relations is time consuming.

Publicity 100

Publicity Interviews Reputation Construction 100

Buzzstream

FEBRUARY 15, 2024

Could you see this content in a printed magazine, encyclopedia, or book? For example, say I was a construction-related brand and wanted to gain some links by reporting major company news. This example shows brand news about how IRONMARKETS has hired a new Social Media Specialist. Would you bookmark or share this content?

How To 71

How To SEO Google Examples 71

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. The 3,010-pound scoop of strawberry ice cream generated 769 TV, radio and other media mentions for $1.7

Viral 88

Viral Marketing Guidelines Local 88

Mark My Words

FEBRUARY 23, 2018

Eminent columnists – many of whom would not be seen dead with a Waterhouse print- wrote powerful condemnations. Controversy is constructed to attract attention; however, as the POTUS shows controversy is also useful for shifting attention away from certain investigations to OMG YOU WONT BELIEVE WHAT HE JUST TWEETED.

Print 60

Print Viral Film Construction 60