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The Power of Local Knowledge: Why Product Development Should Start with Listening to Your Community

Stern + Associates

At the SAFElab , where Patton is the founding director, social workers and local residents join Patton and his team to add context to social media messages, which helps programmers build algorithms that interpret messages correctly.

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The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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How To Tell A (PR) Client They’re Wrong

ImPRessions - Crenshaw Communications

But he hired us a month later, and although the branding didn’t change as much as we would have liked, we reached a compromise and helped him achieve a successful launch in a local market. In the case of the luxury client, it was easy to be candid, because the unsophisticated branding risked undermining our PR and social media efforts.

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The Intersection Of Public Relations And Public Policy: A Strategic Approach

Landis PR

Public policy decisions can impact our client businesses and organizations, making it imperative for PR and communications experts to understand how to navigate this terrain effectively. It is not merely to make our clients known in their community but also to contribute to constructive dialogue and policy change.

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PR Tips and Hacks for a Small Business

The Proactive Report

How to make more sales, be more productive, cut costs and increase the ROI. There are many social media management tools you can use to do this – I prefer [link]. That depends on whether you are a local business or have clients and customers all over. Alignable has local groups you can connect with.

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How to Use Micro-Influencers to Build Brand Engagement

wiredPRworks

What I love are the micro-influencers and the local campaigns.” —@wiredprworks. I'm looking to learn lots more at Influencer Marketing Days where I'll take everyone on a backstage tour of how to construct a strategic influencer marketing plan. What I love are the micro-influencers and the local campaigns.” —@wiredprworks.

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Five Quick and Easy Ways to Show #PR Thanks

Deirdre Breakenridge

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. For example, new books on PR, social media, strategic planning, influencers, etc., Industry Associations.

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