Shift Communications

AUGUST 28, 2017

What’s changed is our ability to predict with extremely large, complex datasets – and how accessible such prediction technology is. With these technologies, turning data into valuable insights is within everyone’s reach. Vice President, Marketing Technology. How Do Predictive Analytics Apply to PR? Stay tuned!

Analytics 96

Analytics Software Technology Data 96

PR 20/20

OCTOBER 4, 2018

Whether it be on Facebook, Instagram, YouTube or Snapchat, live streaming video content is becoming more popular for both marketers and social media users. For example, if a company is unveiling a new, never-before-seen product, they could utilize Facebook Live to give consumers a ‘ first-look exclusive.’ Image credit: PEG.

Video 78

Video Trends Strategy Marketing 78

Mindful Marketing

MARCH 8, 2019

To safely navigate a sight-friendly word, a blind person develops other aptitudes, like a keener sense of hearing, and learns to use technology, such as a smartphone with GPS. Despite its recent start, the company has rapidly gained a social media following on Facebook, Twitter, and YouTube.

Marketing 86

Marketing Travel Construction Mobile 86

Prohibition

JANUARY 17, 2022

While some fear new technology and its influence on the world of PR, others embrace it. According to a survey, the use of Facebook and Twitter as news sources is increasing, as Britons actively seek information about local and national news from these online media sites using their social accounts. Key Platforms. billion users.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Engagement and traffic on Facebook, LinkedIn, Instagram, TikTok and WhatsApp is up. Thank you Thanks to everyone who provided insight into this article via the Marketing, media and PR community of practice on Facebook.

Crisis 151

Crisis Government Energy Community 151

NewsWhip

DECEMBER 21, 2023

And speaking of AI above, there’s a media literacy and misinformation beyond deep fakes, as the technology becomes more convincing and harder to distinguish from reality. Facebook is still Facebook — despite moving away from news and politics since the last election it still has 2 billion users.

Trends 78

Trends Social Media Community Viral 78

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. The biggest change, however, has been because of technology. I think technology will continue to re-define the industry. How did you get your start in PR?

Writing 120

Writing Engineering Journalism Analytics 120

Sword and the Script

FEBRUARY 6, 2018

To prove otherwise, she pulled out her phone, opened up Facebook, scrolled to find the article and then handed me the phone. He then injected this gossip into Facebook and drew visceral reactions from people like my friend – which the algorithm rewarded with more exposure. It’s amazing to me how well this construct stands up to time.

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

Doctor Spin

NOVEMBER 5, 2023

For whatever reason, mass media conglomerates refused to implement algorithms, leaving the playing field open to algorithm-driven tech giants like Google (now Alphabet ) and Facebook (now Meta ). Today, signals can sometimes move fast, sometimes slow—and pass various socially constructed filters, allowing an often uncanny targeting precision.

Wikipedia 52

Wikipedia eBook Advertising Advertising 52

Beyond PR

JUNE 2, 2017

On Facebook, Twitter, YouTube, and all those other social networks. Facebook : How many Likes? How do they publish to Facebook? Do they use Facebook ads? To get people to click on social media (and especially Facebook), you need to perfect these tactics: Headline. 5,600 Facebook engagements. Telling a story.

Real Estate 57

Real Estate How To Web Case Study 57

Communications Conversations

OCTOBER 25, 2018

Did you know 5B emojis are sent each day on Facebook Messenger? Recent stats show more than a quarter of internet users 18-34 actively use Giphy, which supplies gifs to Facebook, Twitter, Tinder, Slack, Twitch, and text keyboards. We’re at 2,823 emojis and counting! C-Suite Buy-in. Ryan Roddy, Social Media Consultant, HealthPartners.

Social Media 89

Social Media Trends Media Instagram 89

PR 20/20

JULY 17, 2018

From choosing recommended shows on Netflix, to navigating trips in Google Maps, asking questions of Siri and Alexa, ordering products on Amazon, reading your Facebook Newsfeed, and unlocking the iPhone facial recognition. It’s hard for marketers to find the AI technologies they can trust to move their brands, and careers, forward.

Marketing 41

Marketing How To Technology Resources 41

PR 20/20

JUNE 14, 2018

Performance data from Google Analytics, HubSpot, Salesforce and Facebook ads are powerful on their own. If your dashboards are properly constructed, data visualization surfaces the important, high-level details you need to drill down even deeper. Source: Databox. Track Everything in One Place From Any Device.

Data 51

Data Report Analytics Privacy 51

Waxing UnLyrical

NOVEMBER 9, 2015

Why: “Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use,” writes Eric Schwartzman as he explains why “everyone needs social media compliance training.” How to Prevent a Social Media Crisis. ” 2.

Conference 40

Conference Internal International Leadership 40

Marketwired

FEBRUARY 16, 2016

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Rethink writing: Michelle Messenger Garrett.

Creativity 100

Creativity Pitching Writing Conference 100

MaccaPR

DECEMBER 10, 2014

Clint is also co-founder of the Minnesota Search Engine Marketing Association , although his Facebook profile admits he’s actually “plotting world domination.” Red Wing Shoes’ target audiences include big construction companies that need to follow OSHA safety standards. Oh, and he’s a serious fan of Motley Crue and Metallica.

SEO 98

SEO Interviews Blogging Engineering 98

Stephen Waddington

AUGUST 27, 2018

My primary issue with the Four Models of Public Relations and the Excellence Theory is the use of a simple construct that seemingly places an organisation or brand at the centre of every diagram, appearing to control communication and relationships. Other challenges include ethics, power, propaganda and Western bias.

Communications 60

Communications Analysis Web Handbook 60

PR 20/20

SEPTEMBER 21, 2017

I didn’t understand the underlying technology at the time, but when I read Automate This by Christopher Steiner in late 2012 I became convinced that artificial intelligence would transform marketing as we know it. Facebook uses facial recognition to recommended who to tag in your photos. Construct buyer personas. Back to Top.

Marketing 53

Marketing Software eBook Technology 53

Sword and the Script

NOVEMBER 1, 2016

She doesn’t have a Facebook page or Snapchat account. In online media, this can be examined with a simple construct: which account is more influential – one with 1,000 unengaged followers or 10 followers that are highly engaged? She doesn’t have any Twitter followers. Yet people like her influence consumer spending to the tune of $1.2

Marketing 60

Marketing Study Survey Content Marketing 60

Communications Conversations

JULY 19, 2018

There’s a lot of appetite for smarter marketing across divisions and brands of Toro – and folks in pockets of the organization who champion digital/social marketing within the older construct. Send me a friend request on Facebook and I might accept. And what should brands have their eyes on as we head into 2019? Instagram some.

Social Media 60

Social Media Media B2B Content Marketing 60

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. “The biggest challenge in measurement overall is the allure of measuring what’s easy.” ” ~ Sandra Fathi, Past President, PRSA NY. He is currently working to avoid being a " #3.

Measurement 40

Measurement How To Analytics Customer Service 40

PR Fuel

OCTOBER 16, 2018

Every time a scandal breaks out concerning Facebook, there’s never any formal apology or explanation from Zuckerberg and team. I am by no means a technology expert, but I do cover the technology sector. I am by no means a technology expert, but I do cover the technology sector. Just excuses and misdirection.

Web 40

Web Pitching Local Report 40