Communications Conversations

SEPTEMBER 2, 2015

It combines two loves of mine: employee communications and social media. And one big part of that kind of work is figuring out how to engage and incent existing employees to advocate for the brand online. How many blog posts have you read with the “tip”: Activate your employees! They believe in your products.

Employee 60

Employee Social Media Brand Branding 60

Sword and the Script

JUNE 13, 2023

Takeaway: Journalists are checking to see what’s hot with readers and writing more of that. Attend conferences. This company makes the key cards that many corporations use to give employees office access. Research, read, be active in the respective community and write compelling pitches. PR needs to do that too.

Journalism 134

Journalism Media Relations Report Media 134

Buzzstream

FEBRUARY 9, 2024

Before writing a press release, whether it’s your first or 100th time, it is essential to set clear expectations on what you want to achieve to understand better what you are writing. Tip: Look at the product specs or any marketing and sales material. The key here is that it is an informative piece of content.

Examples 62

Examples Product Launch Data Report 62

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. PR can also involve managing events, speaking at conferences, and developing social media campaigns. This could include sending press releases, organizing press conferences, or arranging interviews. What is public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Take stabs at writing up the dream media results and crafting the headlines that would spell success. For example, our team has sold in panel discussions and conference appearances by calculating the expected media coverage as well as placement of post-event thought leadership pieces. Sometimes a smaller one can produce huge results.

Airlines 120

Airlines Exercises Fashion Print 120

The Hoffman Agency

MARCH 11, 2020

It all started with “Building Bridges,” Hoffman’s career development program that immerses its employees in one or multiple foreign offices for several months. In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S.

Pitching 36

Pitching Transportation Conference Report 36

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. For example, an employee leaks damaging information about your company. ? A major crisis. For example: A lawsuit alleging dangerous product defects. Claims of sexual harassment by an employee might trigger this response plan.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62