ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like business books can serve as a strong visibility platform and a route to new opportunities like conference speaking gigs and contributor positions. Two blog posts each week becomes a permanent SEO-friendly knowledge base. Longer content boosts SEO. Don’t forget, video boosts SEO as well.

Case Study 178

Case Study SEO Film Video 178

PR 20/20

SEPTEMBER 5, 2018

Welcome to the inaugural Marketing Artificial Intelligence Conference (MAICON) —an event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations. The conference will be held in Cleveland, Ohio, July 2019. Improve AI: Monitor, measure and adapt based on performance.

Conference 40

Conference Marketing Analytics Case Study 40

Stern + Associates

JANUARY 4, 2023

Strong PR programs usually have a steady stream of content to share stemming from media placements, speaking engagements, conferences and networking opportunities, but many companies and their top executives don’t leverage this content across platforms. Measured results.

Strategy 68

Strategy Marketing Leadership Print 68

Deirdre Breakenridge

NOVEMBER 11, 2019

While podcasting is a great tool for optimizing SEO and visibility, these shouldn’t always be the main focus. Don’t forget that engagement can also be measured. The first option is to tape a live podcast event, which could be held at a summit or conference. There are two ways to do this.

Community 206

Community Nonprofit Conference Social Media 206

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. When do they want it?

Tools 136

Tools Publicity SEO Measurement 136

Stuart Bruce

OCTOBER 6, 2016

The areas where PR agency people want more training are SEO (38%); paid search (30%) and paid social media activity (26%). The majority of in-house comms people gain their social media education and insight from conferences and events (50%) and seminars and roundtables (50%), which has grown significantly by 18%.

Training 119

Training Digital PR Media Training Education 119

The Resolution Blog

NOVEMBER 25, 2015

Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Measuring coverage success - Metrics on a mountain. We’re all given so many measurement metrics it’s tricky to work out what it all tells us. Or do they?

eBook 120

eBook Google Tools Analytics 120

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 60

Measurement Social Media Tourism Twitter 60

Cision

AUGUST 10, 2015

Around 200 people gathered for PRNews’ Big 4 Conference in San Francisco to learn about rising marketing and PR trends, strategies and tactics for Facebook, Instagram, Snapchat and Twitter. Training an employee to share content your marketing team has developed can be one of the best ways to generate new leads and increase SEO rankings.

Training 120

Training Employee Social Media Company 120

PR 20/20

FEBRUARY 3, 2020

The platforms provides real-time, web-wide measurement of content engagement across all channels, including search, social, and mobile. Last, but not least, MarketMuse uses AI to advise writers, editors, SEO specialists, and content strategists what to write about to rank for certain topics. The result?

Blogging 73

Blogging How To Engineering Tools 73

Stephen Waddington

MAY 5, 2019

Facebook privacy isn’t necessarily a good thing Facebook’s big play at its F8 developer conference this year was privacy. Land a media relations pitch with SEO and social audience data If you want to improve your media relations game I recommend reading the 2019 Cision Global State of Media Report.

Privacy 60

Privacy SEO Pitching Instagram 60

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# He then said, “The second way to measure offline business outcomes is to use primary research.

Measurement 77

Measurement Publicity Web Analytics 77

Stephen Waddington

MARCH 31, 2019

© Copyright law backward step for sharing economy and measurement Well intentioned EU legislation aimed at empowering content creators is likely to have unintended consequences for digital services in Europe. More than 500 people have joined the Comms School Facebook community. Join our live session on Tuesday, 2 April, 6:30pm BST.

Survey 68

Survey Enterprise SEO Web 68

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Cision

APRIL 18, 2017

It also increases your SEO and search rankings, which brings those prospects directly to you. While at the conference, I’m going to do several media interviews that link to that original blog post. This may sound like a tall order to fill. I promise you can do it. Do it well. And have some significant results.

Exercises 198

Exercises Google Writing Blogging 198

Waxing UnLyrical

NOVEMBER 15, 2010

The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. A word to the wise In my experience, communication pros these days are, more often than not, wise to SEO in general.

Google 109

Google SEO Engineering Measurement 109

Contently - Strategy

JUNE 25, 2020

In 2017, I shared a stage at Collision Conference with Alicia Hatch, the CMO of Deloitte Digital, when she captured the biggest problem plaguing most marketing teams. Step 5: Measure what works and optimize for the next round of content creation. “They’ve got all this data at their fingertips,” Hatch said.

Content Marketing 128

Content Marketing Data Strategy Marketing 128

The Resolution Blog

JUNE 21, 2015

Thankfully, after a time-travel lunch break we stepped back in the conference room to talk about today's PR industry and where our future comms should be heading. It doesn't matter if we've originally paid to reach that audience, Google isn't measuring that part. Once they share it, that's a signal to Google.

Google 120

Google SEO Case Study Exercises 120

Shift Communications

JANUARY 28, 2016

In the conference call, CEO Mark Zuckerberg placed heavy emphasis on video, citing 100 million hours of video watched daily. Consider how much money, time, and effort you’ve invested over the years in SEO to “reach page 1” in Google’s search results. – to achieve 20x ROI during the holiday shopping season.

Mobile 60

Mobile Facebook Social Media Instagram 60

Landis PR

JANUARY 16, 2024

Now, of course, these events are more like conferences, but the real purpose is to spend a couple of days together so that people can become friends and can share sensitive information about their businesses. To date those in-person meetings form the backbone of our network. Our members come together twice a year.

Agency 59

Agency Internal International Meeting 59

Waxing UnLyrical

OCTOBER 28, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! These fine folk did: Jan.

Conference 66

Conference Measurement Tourism Twitter 66

PR 20/20

NOVEMBER 30, 2022

Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts. Tradeshow or conference. Measuring the effectiveness of any marketing campaign begins with defined and clear KPIs. Measurable. Speaking gig with an internal thought leader. Performance.

Marketing 52

Marketing Technology Internal International 52

Waxing UnLyrical

OCTOBER 19, 2010

Get Shareaholic test Filed under Erica Holt , Guest Posts , Marketing | Tags: google instant , nonprofits , search engines , SEO | Comments (9) Site settings comment help? Mark as read Approve comment Erica, One more point about user behavior: SEO isnt always a zero-sum, one-search one-result game. Regardless, thanks for visiting!

Google 101

Google Nonprofit Engineering SEO 101

wiredPRworks

AUGUST 2, 2016

Conducted by American Marketing Association [AMA] and Millard Brown Vermeer , the survey measures the degree of 1,028 U.S. The Confidence Index revealed gaps in digital marketing and SEO at the more experienced level of marketer. I would advise marketers to measure twice and cut once. There’s almost a land rush mentality.

Leadership 40

Leadership Survey Enterprise Conference 40

Waxing UnLyrical

NOVEMBER 3, 2010

We both like smart measurement. Get Shareaholic test Filed under MeasurePR , Measurement , Public Relations , Social Media | Tags: olivier blanchard , social media ROI , the brandbuilder | Comment (1) Site settings comment help? We have smart dogs , with Chico being his Chief Content Strategist and Suzy Q. “Which happens.&#

Measurement 102

Measurement Blogging Tourism Social Media 102

Waxing UnLyrical

AUGUST 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? I wonder how respondents were thinking about and defining ROI. pts Settings.

Measurement 67

Measurement Twitter Tourism Social Media 67

Waxing UnLyrical

DECEMBER 19, 2010

Why: PR pros are trying to learn more and more about SEO and using keywords smartly. Get Shareaholic test Filed under Weekly Roundup | Tags: analytics , brand building , email marketing , SEO | Comment (0) Site settings comment help? I thought this was a refreshingly different post. Regardless, thanks for visiting! pts Settings.

SEO 42

SEO Measurement Tourism Analytics 42

Waxing UnLyrical

DECEMBER 11, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! These fine folk did: Jan.

Tourism 58

Tourism Measurement Blogging Writing 58

Waxing UnLyrical

OCTOBER 24, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! These fine folk did: Jan.

Measurement 79

Measurement Tourism Blogging Resources 79

Waxing UnLyrical

NOVEMBER 28, 2010

What is the best SEO secret you know? Why: public relations professionals spend a lot of time trying to learn about SEO and increasing online visibility. I liked the way James summarized a discussion on Quora around SEO secrets ; I think the full discussion is worth you checking it out as well. I thought this was a good primer.

SEO 42

SEO Measurement Blogging Facebook 42

Waxing UnLyrical

SEPTEMBER 21, 2010

and Don, in true self-effacing-yet-no-BS style, continued to offer up nuggets on this oh-so-hot topic in PR, such as On not letting the tool wag the measurement dog : And O. Many new people joined (yay!), Were you inside my head when I wrote the problem with PR ?! Regardless, thanks for visiting! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

NOVEMBER 6, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! These fine folk did: Jan.

Tourism 62

Tourism Measurement Twitter Facebook 62

Waxing UnLyrical

FEBRUARY 7, 2011

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! These fine folk did: Jan.

Tourism 64

Tourism Measurement Twitter Blogging 64

Waxing UnLyrical

NOVEMBER 27, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! These fine folk did: Jan.

Measurement 66

Measurement Tourism Blogging Writing 66

Waxing UnLyrical

OCTOBER 20, 2010

That is a real opportunity to see how they put their plans and/or campaigns together, and how they measured success. Out of 130+ entries received, 22 have been selected to receive awards of merit, excellence and a “Best of the Best,&# and will be on display. I know I always leave with notes on how to improve my own work.

Measurement 72

Measurement Tourism Blogging Writing 72

Waxing UnLyrical

SEPTEMBER 3, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! . | pts Settings.

Newspapers 45

Newspapers Tourism Measurement Community 45

Waxing UnLyrical

SEPTEMBER 3, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! . | pts Settings.

Newspapers 45

Newspapers Tourism Measurement Community 45