PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. Here are 10 takeaways from this most important industry conference: 1. Join the group here.

Conference 109

Conference Internal International Storytelling 109

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. How to make the most of a time and dollar investment in a trade show or conference? How to make the most of a time and dollar investment in a trade show or conference?

Conference 95

Conference Trade Shows How To B2B 95

Waxing UnLyrical

FEBRUARY 7, 2019

At least not if you want the link building strategy to work. There are tips and tricks to using this strategy to build high-quality backlinks. Back when I started in SEO there was a company that would hand out free t-shirts by the hundreds at every conference and event. Guest Post by Stuart McHenry. Interview Experts.

Creativity 63

Creativity Strategy SEO Interviews 63

Cision

OCTOBER 26, 2016

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. With that being said, while I can’t give a full recap of every presentation and speech given at this year’s PRSA conference, I can share with you some of my favorite highlights.

Conference 120

Conference Internal International Data 120

5W PR

MARCH 19, 2024

From discussions on investor trends to the importance of community engagement, this year’s conference offered a glimpse into the future of business and innovation. Creative Activation Opportunities: SXSW is known for its long lines and bustling crowds, presenting marketers with unique opportunities for activations.

Leadership 78

Leadership Conference Marketing Community 78

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. If you’ve spoken at industry conferences, upload the video. Here are a few strategies you should consider when generating content. Go beyond a resume . Zone in on your audience .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. Read below to learn about the all-star speaker line up and the top reasons to be excited about the conference: It has an incredibly relevant theme. We are excited about attending ourselves! The speakers.

Conference 66

Conference Crisis Management Survey Big Data 66

Solo PR Pro

DECEMBER 22, 2020

There’s typically no department conference budget or boss urging you to attend the latest networking event on behalf of the company. That’s why PR conferences and events are one of the best ways to hone your skills so you can bring even more value to your clients. 10 PR conferences you can’t miss in 2021. PRSA ICON 2021.

Conference 58

Conference Content Marketing Community Education 58

Shift Communications

APRIL 13, 2022

So, it’s due strategy and resources that match the level of importance consumers pay it. All posts needs across every channel needs amazing creative — vibrant art (a video, GIF, or at least an image), excellent copy and to point to high-quality content.? Here, we review Twitter and LinkedIn marketing strategy. What hasn’t?

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

Contently - Strategy

JUNE 25, 2020

In 2017, I shared a stage at Collision Conference with Alicia Hatch, the CMO of Deloitte Digital, when she captured the biggest problem plaguing most marketing teams. ” Over the past few years, I’ve found that this problem plagues most organizations when it comes to content strategy. .”

Content Marketing 143

Content Marketing Data Strategy Marketing 143

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. Social Media Week.

Conference 97

Conference Marketing Case Study Content Marketing 97

Stern + Associates

FEBRUARY 16, 2024

Executives Continue To Value DEI – But It’s More Scrutinized A survey conducted by Morning Consult and released in January 2024 showed 82% of business leaders consider diversity initiatives as essential to their business strategy. The post 3 Principles for DEI Executive Communications in 2024 appeared first on Stern Strategy Group.

Communications 105

Communications Ethics Corporate Conference 105

PRSay

SEPTEMBER 10, 2019

One mistake I see communicators make is jumping right into video content creation before setting the strategy. So when you’re considering video storytelling, here are four key steps, from strategy to assessment: 1. All video isn’t created equal, and different brands, platforms and topics require different creative pushes.

Storytelling 136

Storytelling Video Strategy Analytics 136

PRSay

SEPTEMBER 20, 2019

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. So, how do you incorporate internal communications into your brand marketing strategy? When communications teams think about creating a new marketing campaign to attract customers, the creative wheels start turning.

Internal 137

Internal International Communications Strategy 137

Onclusive

AUGUST 22, 2017

Owned Media/Content Strategy. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. If this year’s PR boo-boos didn’t show us the importance of having crisis communications strategies in place, we’re not sure what will.

Media Training 397

Media Training Crisis Communications Conference Training 397

The Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. The Conference Board predicts a 96 percent likelihood of a recession in the US within the next 12 months, based on their probability model. A successful digital PR and marketing strategy is never one-and-done.

Digital PR 264

Digital PR Marketing Infographics Video 264

ImPRessions - Crenshaw Communications

JULY 6, 2022

Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary. But just as digital tech has created opportunities, it has also raised hurdles and headaches.

SEO 333

SEO Analysis Meeting Travel 333

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

PR 20/20

SEPTEMBER 5, 2018

Welcome to the inaugural Marketing Artificial Intelligence Conference (MAICON) —an event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations. The conference will be held in Cleveland, Ohio, July 2019. Chief Strategy Officers. Chief Innovation Officers.

Conference 59

Conference Marketing Analytics Case Study 59

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh,

Creativity 96

Creativity Storytelling LinkedIn System 96

Onclusive

AUGUST 9, 2021

Owned Media & Content Strategy. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. Executive Thought Leadership.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

MARCH 23, 2022

This includes material like past PR coverage, product spec sheets, blog posts, preferred talk tracks, conference and award wins, executive bios, and marketing calendars, just to name a few. Moreover, it allows agency teams to expand their knowledge around particular categories that lead to creative pitch ideas. Do a deep dive.

Agency 310

Agency Meeting B2B Conference 310

Sword and the Script

JANUARY 29, 2019

To that end, here are a few creative PR ideas to help the recruiting shop out. 1) Not an open house; think: mini-conference. Consider transforming an open house into an event with a conference-like feel. Give break out sessions on networking strategies, interview skills and career planning.

Resources 78

Resources Creativity Publicity Local 78

ImPRessions - Crenshaw Communications

JULY 15, 2016

But the fight for philanthropic share of voice is a fierce one, so smart strategies and tactics are needed. The creative PR strategist will find these kinds of opportunities for nonprofit leaders opening new doors for potential media, donors and partners. Numbers tell the story.

Nonprofit 120

Nonprofit Strategy B2C Leadership 120

Stern + Associates

MARCH 10, 2023

When developing your PR and business growth strategy, don’t overlook publications and events tied to industry and vertical markets. Put it on social, creatively, email it directly to that prospect you’ve been working, consider how the topic could translate to a speech topic. appeared first on Stern Strategy Group.

Publicity 99

Publicity Conference Leadership Measurement 99

Shift Communications

APRIL 15, 2015

John Beckwith and Jeremy Grey may think the most wonderful time of year is wedding season, but for me – its conference season. If you work in the tech space, then you know the line up I’m referring to – CES, Mobile World Congress, SXSW, HiMSS, RSA Conference and Tech Crunch Disrupt among others. Should we speak there?

Conference 60

Conference Mobile Local Creativity 60

Contently - Strategy

SEPTEMBER 20, 2021

In 2017, I shared a stage at Collision Conference with Alicia Hatch, the CMO of Deloitte Digital, when she captured the biggest problem plaguing most marketing teams. ” Over the past few years, I’ve found that this problem plagues most organizations when it comes to content strategy. .”

Content Marketing 64

Content Marketing Data Strategy Marketing 64

PR 20/20

NOVEMBER 23, 2020

Here’s how we’re thinking about putting the customer at the center of digital strategy, technology, and story — now and in the future. Strategy: Fuel the flywheel. If customer experience is the heart of your strategy, then make it the heart of your operations too. Aligned Strategy + Systems = Systems Excellence.

Technology 73

Technology Strategy System Storytelling 73

Onclusive

OCTOBER 29, 2018

Norton LifeLock CMO Ty Shay will deliver a keynote presentation at the 2018 Growth PR Conference, hosted by AirPR on October 30th at San Francisco’s Bluxome Street Winery. The conference will cover how to take advantage of the latest technology and metrics to accurately attribute the ROI of your communications and marketing efforts.

Storytelling 30

Storytelling Analytics Creativity Conference 30

PRSay

MAY 18, 2023

Thomas in Minneapolis, asked a conference of university and college deans how many were allowing their students to use ChatGPT, the advanced chatbot that can write texts in response to human questions. Use time saved to work business strategy into communications tactics. Recently, Laura Dunham, Ph.D.,

Publicity 182

Publicity Software Education Technology 182

PR 20/20

SEPTEMBER 5, 2018

Welcome to the inaugural Marketing Artificial Intelligence Conference (MAICON) —an event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations. The conference will be held in Cleveland, Ohio, July 2019. Chief Strategy Officers. Chief Innovation Officers.

Conference 40

Conference Marketing Analytics Case Study 40

ImPRessions - Crenshaw Communications

MARCH 27, 2018

attend conventions, conferences, and trade shows each year. What we in PR like about such conferences are the opportunities to secure industry speaking gigs for executive clients. All it takes is a strategy and advance planning. Assign a dedicated staffer to manage conference work. . Maximize exec speaking opportunities.

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Solo PR Pro

AUGUST 16, 2016

As we did last year we joined forces with the Florida Public Relations Association (FPRA) for a robust conference experience that included a variety of learning opportunities and plenty of face time with Solo PR colleagues. Cheers to another great conference where the Solo PR community learned, laughed, and broke bread together.

Conference 40

Conference Crisis Community Crisis Communications 40

Contently - Strategy

JULY 21, 2021

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. The problem with personas.

How To 145

How To Creativity Storytelling Writing 145

Contently - Strategy

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. At the same time, people have never been more stoked to talk about fancy new platforms before thinking through their event strategy. Follow-up: What does our follow up strategy look like?

Storytelling 145

Storytelling Video Groups Conference 145

ImPRessions - Crenshaw Communications

MAY 18, 2021

Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. . That means it’s possible to get ad tech news delivered directly into your inbox, and have a chance to interact with the biggest names in the industry at conferences. Campaign takes pride in delving into industry trends and strategies.

Advertising 322

Advertising Advertising Privacy Television 322