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Top Adtech Conferences For PR Exposure

ImPRessions - Crenshaw Communications

Our team accomplishes this targeted exposure through executive content and the all-important conference speaking opportunities. In narrow tech verticals like adtech, conference exposure is particularly important for business leaders. In a similar vein, Digiday hosts a conference focusing on programmatic advertising.

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The Future Of Conferences And Events: A PR Planner’s View

ImPRessions - Crenshaw Communications

A year ago, our B2B Tech PR clients were finalizing their 2020 conference speaking strategies, looking forward to sponsoring or winning speaking gigs at tech stalwarts like Cannes Lion, DreamForce, and Hubspot INBOUND. Event producers hustled to pivot to virtual conferences, which forced innovation throughout the entire live events industry.

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Three Brand Lessons From CES 2022: Turning Your Conference Lemons into Lemonade

MaccaPR

There’s always a creative solution. It takes a lot of money and resources to prepare for a conference like CES. If your brand decides to forgo your traditional booth exhibit, be creative in developing ways to still show up at the conference. How can you most easily coordinate media briefings during a conference?

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How to Go Beyond the Persona and Find Your Muse

Contently - Strategy

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. How to find your muse.

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10 PR Conferences All PR Solo Pros Need to Know About in 2021

Solo PR Pro

There’s typically no department conference budget or boss urging you to attend the latest networking event on behalf of the company. That’s why PR conferences and events are one of the best ways to hone your skills so you can bring even more value to your clients. 10 PR conferences you can’t miss in 2021. PRSA ICON 2021.

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The Importance of a Briefing Doc and How to Write One

Remote PR Jobs

While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly. Pro tip: Make sure to ask the reporter if they will be on camera, if it is a video conference. Looking for tips on how to land interviews?

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Unrestricted creative thinking in an ever more restricted world

PR in High Definition

If ever there was a time for some creative thinking, it’s now. What we need now is to learn how to think creatively alone, or with the help of your loved ones (yup, really), or your virtual pals and colleagues. Brainstorming can be a brilliant way to boost creativity. Feeling overwhelmed? Hell, yeah. Brainsparker.