Sword and the Script

JANUARY 7, 2020

This was for comparison purposes – to see if the results would be helpful to me as an agency and PR practitioner working hard for clients every day. That’ll add noise to your search results and consumes computing resources for the platform. The company pitches this as a way to organize your monitoring results.

Tools 83

Tools Comparison Media System 83

Beyond PR

JUNE 9, 2017

Part of the pitch for selling an IR website (since the dawn of time) has been to “express your financial brand and narrative.” Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. Question 6 coming soon. Since 2012, the study has evolved.

Comparison 66

Comparison Study Retail Financial 66

PR in High Definition

DECEMBER 16, 2019

And this got me thinking, why have our news outlets started to prioritise softer stories in comparison to the hard-hitting journalism we used to see? Our consumer behaviour has changed. Don’t just glance over their website, read their content and determine whether the information your pitching to journalists is suitable and relevant.

Media 48

Media Comparison Video Education 48

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 115

Software Tools Publicity System 115

Mindful Marketing

JANUARY 10, 2017

Competitive comparisons can be meaningless without context. Agencies are often asked to include competitive comparisons in reports. PR reports can be time consuming, and require investments in monitoring and measurement technologies to be impactful. They key is in how you position the value when pitching the service.

Measurement 50

Measurement Comparison Analytics Agency 50

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). For marketers, the growth in audio content means adjusting strategy to make it easier for consumers to find exactly what they’re looking for via voice.”.

Tools 60

Tools Pinterest Marketing Media 60

PR 20/20

AUGUST 17, 2017

And it’s no wonder, considering the oversaturation of branded content and the ever-increasing battle for consumer attention. Activate investors, partners, and peers with an elevator pitch, prospect offer and incentive. Comparison Matrix. Most startups suffer from a lack of reach at the top of the funnel. Paid Traffic.

Marketing 49

Marketing eBook Case Study Comparison 49

Bad Pitch Blog

JANUARY 20, 2006

The following pitch was so bad, it inspired several bloggers including B.L. Note: Bad Pitch Anonymization is in all UPPERCASE BOLD type. Thanks, FIRST NAME FIRST NAME LAST NAME for COMPANY ONE PHONE NUMBER - Why is this a bad pitch? Ochman and Colin McKay. It also inspired this blog. Hope this will be useful to you.

Pitching 40

Pitching Retail Measurement Study 40

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. This is big news in how your coverage is found, viewed and consumed online. We’ve also speeded thing ups so you can access results faster than ever. It’s free, why not give it a go now? Get up to date here.

Tools 136

Tools Publicity Measurement SEO 136

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. It’s one of the most crucial and time-consuming parts of the pitching process, but a necessary evil nonetheless.

Digital PR 161

Digital PR Tools Pitching Film 161

Contently - Strategy

MAY 7, 2020

Over the years, I’ve had the opportunity to pitch ideas to a number of wiser, business-minded folks. Or maybe you work for a retail company like Glossier, where content marketing leads the way for a direct-to-consumer business. When someone wants to pitch a movie, they try to drum up excitement with a concise comparison.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll is a free tool that shows you how conversations progress and you can make comparisons over time. You can select research on a variety of topics, from understanding consumer behavior and mobile search to research on the new multi-screen world and YouTube insights. Google has a lot of research to share with you. I discovered.

Communications 383

Communications Tools Google Resources 383

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences. The good news?

Marketing 189

Marketing Content Marketing Data Social Media 189

Cision

MARCH 8, 2016

Are you pitching reporters but not receiving responses? When reporters go through their daily pile of pitches, they look for fresh angles that will engage and inform their readers, not reiterations of an already discussed topic or drawn-out explanations. That’s because you’re not giving them what they want. Visualize Stories.

How To 84

How To Pitching Survey Comparison 84

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

NewsWhip

JUNE 23, 2021

This is not going out to a camping site where you’re going to pitch a tent, pack it up when you’re done, we’re talking about highly engineered permanent structures. Brett: Yeah, I didn’t think of the comparisons from the cannabis distribution outlets to the data centers. This is an energy intensive technology.

Data 78

Data Media Analytics Energy 78

Cision

JUNE 9, 2017

Part of the pitch for selling an IR website (since the dawn of time) has been to “express your financial brand and narrative.” Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. Question 6 coming soon. Since 2012, the study has evolved.

Infographics 153

Infographics Comparison Study Retail 153

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

For example, IoT devices for the home can factor into smart pitches on fall clean-up and prep stories. Some of the best pitches tie a client product or service to pop culture coverage. These can be turned into fun, quick and newsworthy pitches that capitalize on current trends and predict longer-term ones.

Film 180

Film Small Business Pitching Comparison 180

Stephen Waddington

NOVEMBER 19, 2017

Action: Read widely and consume a variety of media. Media relations has shifted from pitching traditional media to working with these individuals across all forms of media. By comparison the speech recognition built into Apple iOS and Google apps is incredible. 7 Shift to newsroom workflow. It was a lousy experience.

Publicity 164

Publicity Ethics Data Community 164