Comparison Consumer Measurement Pitching 
Mindful Marketing
JANUARY 10, 2017
This was PR measurement. And even as PR became more digital and social media was adopted as a common PR medium, PR measurement did not seem to keep pace – mostly we just went from reporting impressions to reporting unique monthly visitors, likes, followers and other vanity metrics. I was so proud of the resulting report.
Deirdre Breakenridge
SEPTEMBER 3, 2014
SumAll is a free tool that shows you how conversations progress and you can make comparisons over time. Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month. I discovered.
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Buzzstream
DECEMBER 17, 2020
From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. It’s one of the most crucial and time-consuming parts of the pitching process, but a necessary evil nonetheless.
Sword and the Script
JANUARY 7, 2020
This was for comparison purposes – to see if the results would be helpful to me as an agency and PR practitioner working hard for clients every day. That’ll add noise to your search results and consumes computing resources for the platform. The company pitches this as a way to organize your monitoring results.
Sword and the Script
JANUARY 28, 2020
Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. If you spend a lot of time in these systems, a little thing like clicking around becomes tedious and time-consuming. 3) Connect: beyond a media contact database. The publish tab is for your own news and content.
Sword and the Script
DECEMBER 20, 2022
They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.
The Resolution Blog
JANUARY 8, 2018
Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?
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