Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll is a free tool that shows you how conversations progress and you can make comparisons over time. You can select research on a variety of topics, from understanding consumer behavior and mobile search to research on the new multi-screen world and YouTube insights. The app is free, with no lengthy set up or password needed.

Communications 383

Communications Tools Google Resources 383

Cision

MARCH 8, 2016

Are you pitching reporters but not receiving responses? When reporters go through their daily pile of pitches, they look for fresh angles that will engage and inform their readers, not reiterations of an already discussed topic or drawn-out explanations. That’s because you’re not giving them what they want. Visualize Stories.

How To 84

How To Pitching Survey Comparison 84

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

JUNE 9, 2017

Part of the pitch for selling an IR website (since the dawn of time) has been to “express your financial brand and narrative.” Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. Question 6 coming soon.

Infographics 153

Infographics Comparison Study Retail 153

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

For example, IoT devices for the home can factor into smart pitches on fall clean-up and prep stories. Some of the best pitches tie a client product or service to pop culture coverage. These can be turned into fun, quick and newsworthy pitches that capitalize on current trends and predict longer-term ones.

Film 180

Film Small Business Pitching Comparison 180