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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio.

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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

There were newspapers, magazines, wire services, trade publications, TV and radio. In our initial edition of the “Public Relations Handbook,” we discussed how one company had incredibly transmitted information via satellite from the United States to Japan, with a two-way, closed-circuit television between Tokyo and Chicago.

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Will Television Follow Newspapers’ Fate?

Flatiron Communications

One of the bigger questions that emerged from last week’s Business Insider Ignition conference revolved around whether traditional television will endure the same pain as the newspaper industry has. TV will soon feel newspapers’ pain.” The post Will Television Follow Newspapers’ Fate?

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How To Score A Great Local News Story: 5 PR Tips

ImPRessions - Crenshaw Communications

For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters. Although the number of local news outlets — particularly newspapers — has declined over the past several years, local media still offers clout.

Local 292
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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

Top 3 advice for a foreign company to navigate the media and communications environment in Japan 1. While online platforms wield influence, traditional media such as newspapers and television maintain substantial power. And an important note to foreign companies entering the market: very few English media titles exist in Japan.

Marketing 106
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Why you can’t afford to leave digital out of your media mix

Agility PR Solutions

As recently as 20 years ago, marketers’ options for advertising platforms basically boiled down to broadcast television, radio, newspapers, and billboards. Some companies in these industries buried their heads in the sand, believing […].

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How the public’s lack of trust in the media affects your company

Axia PR

3 ways your company can rise above the fray and maintain a positive image. One surprising finding was that participants ranked newspaper and television news lowest, next to Congress, among major institutions they trust. According to the Knight Foundation, public trust in the media is at an all-time low.

Company 48