ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

But they usually fall short as a company grows and sees a need for a more coordinated PR effort. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. The company has secured funding that will enable a leap forward.

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

MARCH 30, 2022

Here are a few tips on preparing for a media interview so you can absolutely nail it. Remember your media training . If you haven’t already undergone formal media prep, ask your PR team to set up a session when possible. For more on mastering your media training, check out this post.

Interviews 322

Interviews Media Media Training Meeting 322

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

JUNE 12, 2019

Even if the executive spokesperson — usually the CEO — is naturally charismatic and confident facing the media, she should never venture into the public eye without media training. For PR tips on successful media training , see our earlier post. Stop crying or I’ll give you something to cry abou t”.

Media Training 256

Media Training Training Agency Crisis 256

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Media Training. PR pros have always had their finger on the pulse of what’s trending in the media.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

AUGUST 3, 2021

Most PR teams work hard to make sure our client media interviews go off without a hitch. Maybe they revolve around a sensitive subject, or possibly the company spokesperson is inexperienced. All PR teams understand the value of formal media training, and it’s often useful. Role-play ahead of time.

Interviews 310

Interviews Media Banking Media Training 310

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results. Status calls can offer a way to showcase new ways of enhancing media relations activities. Make the agenda tight, but not too tight.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results. Status calls can offer a way to showcase new ways of enhancing media relations activities. Make the agenda tight, but not too tight.

How To 156

How To Meeting Case Study Survey 156

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. That said, not every organization should hire a PR agency.

Agency 195

Agency Strategy Communications How To 195

Cision

SEPTEMBER 1, 2015

This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. Want to learn more media training tips? They Say Too Much.

Media Training 120

Media Training Media Training Small Business 120

Cision

SEPTEMBER 1, 2015

Although every executive is different, we’ve observed clear trend lines in our work with hundreds of top C-suite inhabitants since starting Phillips Media Relations in 2004. In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company?

Media Training 120

Media Training Media Training Interviews 120

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

Often a CEO or founder will be in demand as a media spokesperson, especially at high-growth technology companies. Media prep didn’t stick. Formal media training can be helpful for executive spokespersons who are new to giving press interviews or who need a quick prep for a new announcement or tricky situation.

Interviews 309

Interviews Product Launch Radio Media Training 309

Melissa Agnes

JANUARY 18, 2015

When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. Mr. Media Training, to discuss the challenges of crisis spokesperson training. Learn more about Agnes + Day, The Crisis Intelligence Firm.

Training 113

Training Crisis Media Training Crisis Management 113

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

JULY 13, 2022

Above all, only authorized company representatives should address a controversial issue, and any brand spokesperson should take care not to appear insensitive to protesters’ concerns. For more on media training and brand messaging, check out this post.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

They’re useful for relationship building and keep the dialogue going until the time when a company executive’s quotes or comments can be used for a relevant story. . At the start of each call or meeting, you will want to introduce the spokesperson and have them explain what their company does and what their role is there. Follow up .

Interviews 208

Interviews Media Construction B2B 208

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

At Crenshaw, we pride ourselves on a company culture that recognizes each person’s successes. You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. (Check out some more ways to create that PR plan in this post. Later, we celebrate success. .

Creativity 243

Creativity Groups Retail Media Training 243

PRSay

AUGUST 30, 2022

As someone who’s spent 35 years helping companies manage layoffs, downsizing, right sizing, re-engineering, re-organization and bankruptcies, I’ve seen what works and what doesn’t. Bungled staff reductions leave long memories that can undermine a company’s reputation and its ability to retain customers and recruit employees.

Employee 87

Employee Real Estate Video Internal 87

Reputation Us

JULY 26, 2019

We believe PR and reputation management should have a seat at the executive table, as PR plays a critical role to clearly and authentically tell the important stories of the company, while understanding the overall perceptions of the audience the company serves. Media and Message Unity Training. PR is listening.

Publicity 60

Publicity Wikipedia Nonprofit Media Training 60

Barokas

MARCH 16, 2020

It’s also caused many companies to refocus their PR, marketing and communications plans. For many companies, it’s fair to wonder what role they should play in the national conversation. We are here to help companies navigate through this uncertainty. It’s a question many of our clients have asked over the last month.

Communications 88

Communications Case Study Conference Resources 88

Communications Conversations

SEPTEMBER 10, 2020

What drew you to that company, in particular? It was really neat to hear about the company’s new ventures into coworking at living spaces at the time. I spend a good chunk of my time on media relations and pitching. How do you do PR for a company when most of your clubs were closed!?! Why Life Time?

Radio 167

Radio Journalism Interviews Energy 167

ImPRessions - Crenshaw Communications

JUNE 1, 2021

For any PR agency team , a major media interview for a company spokesperson is a solid win. At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. .

Interviews 268

Interviews Media Construction Report 268

PR for Anyone

NOVEMBER 11, 2021

The definition of public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and the definition of marketing is: the action or business of promoting and selling products or services, including market research and advertising. Media Relations.

Publicity 225

Publicity Marketing YouTube Video 225

PRSay

JULY 17, 2018

The most important thing I do in my business is pay very close attention whenever I speak with a Media Relations Master. One such throwaway line I heard a Media Relations Master say recently was, “I just make sure I get out of my office and go out and visit with people.”. It said, “Today I met this [customer].

Media Relations 157

Media Relations Meeting Pitching Conference 157

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared!

Interviews 120

Interviews How To Healthcare Media Training 120

Sword and the Script

DECEMBER 15, 2020

Many companies turned off their marketing in March when the pandemic hit our shores. I think we are going to see these companies emerge with a desire to start telling their story again, but it’s going to take some time. Every employee needs media training. Stacey Miller | Auto Care Association. Back to basics. “We

Marketing 168

Marketing Employee Content Marketing Training 168

Konnect Agency

JUNE 22, 2023

When a crisis happens, it can be challenging to know what to do, and the pressure to determine what the next steps for the company are can be overwhelming if made on the spot. This should include specific communications channels, such as social media, press releases, and internal communications.

Crisis Communications 52

Crisis Communications Crisis Agency Communications 52

PRSay

JUNE 28, 2022

As the revised figures came to light, the media accused BP of purposely underestimating the spill’s severity and lying to Congress. BP was also accused of trying to deflect blame for the accident to Transocean, the company that owned and operated the rig, which BP leased. According to the U.S.

Conference 182

Conference Crisis Training Public Affairs 182

ImPRessions - Crenshaw Communications

JANUARY 12, 2016

If you’ve ever worked with a top technology PR agency , you know the business of developing public relations programs for hot tech companies or startups can be challenging. Life at a growing technology company — especially a startup — can be a whirlwind, round-the-clock kind of existence.

Agency 149

Agency Tools Technology Media Training 149

Prohibition

JANUARY 24, 2022

The basics of good crisis communications are the same for every company. As a public relations agency specialising in crisis communication, Prohibition PR provides clients with custom-made strategies and tactics to get their organisations out of hairy situations. Some companies are prone to experiencing crises every now and then.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

PRSay

APRIL 9, 2021

Fast Company , Bloomberg, Real Simple, People and many other valuable outlets. Michael Smart teaches PR professionals how to increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Photo credit: g-rock studio ].

Pitching 166

Pitching Travel Journalism Exercises 166

PRSay

MARCH 29, 2019

Of course not — they judged Jobs on his track record for deciding which products to develop and when they were great enough to ship, and Buffett on which companies he chose to invest in. Now, of course, you’re not a CEO of a huge company, and neither am I. Get more media pitching knowledge from Michael Smart here.

Pitching 143

Pitching Course Financial Media Relations 143

wiredPRworks

MAY 6, 2020

Get media training before you go live on radio or video. As a former broadcast journalist, Amy leverages her media insider insights to empower the people and organizations she works to gain top tier exposure in outlets ranging from The Today Show, to The Wall Street Journal, and USA Today. Barbara Rozgonyi , CEO CoryWest Media.

Pitching 52

Pitching Training Radio Media Training 52

Cision

AUGUST 24, 2016

Then, out of the blue, the agency principal called and said he had a friend on the board of directors of a company whose CEO had been “caught cooking the books.” On my first day, I did an intensive media training with the company’s treasurer and legal counsel, and put him on CNBC live that evening.

Social Media 120

Social Media Reputation Crisis Media Training 120

PRSay

NOVEMBER 28, 2018

This pitch came from a company that provides a software platform for business leaders to mentor young people remotely (typically while the mentor is at work and the mentees are at school). Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

Pitching 139

Pitching Travel Software Groups 139

PRSay

NOVEMBER 12, 2018

Ashley represented a franchise smoothie company and is fortunate to have a CEO client who was willing to speak out on timely issues. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Pitching 146

Pitching Construction Media Relations Web 146

Victorious PR

FEBRUARY 16, 2023

Media training is also one of the forgotten aspects of working with a great PR team. Suppose you are ever worried about your personal presence when promoting your brand through various media outlets. Suppose you are ever worried about your personal presence when promoting your brand through various media outlets.

Brand 52

Brand Branding Training Viral 52