5W PR

APRIL 3, 2024

Tactical PR maneuvers like crafty press releases, savvy media outreach initiatives, and participation in industry events are like beacons that shine a light on companies. This wave of recognition draws in potential customers, who are out hunting for the solutions that the company’s product or service provides.

Company 78

Company Product Launch Resources Employee 78

Bianchi Biz Blog

FEBRUARY 6, 2023

Jerry Hirsch is the technology and innovation editor at Automotive News. Everything about advanced transportation technology for light vehicles, commercial vehicles and heavy-duty Class 4-8 trucks, VTOL aircraft, drones, and micromobility such as scooters and e-bikes. Describe the craziest or most fun story you have written.

Automotive 76

Automotive Technology Meeting Transportation 76

Deirdre Breakenridge

DECEMBER 24, 2014

Follow companies you want to work for and the people who work at those companies. This is a great way to learn about open positions and company culture. Simply go to Twitter and type in the company’s name and see what Twitter handles pops up. Follow companies you’re interested in. Interview Mentoring PR 2.0

Interviews 410

Interviews LinkedIn Groups Meeting 410

Sword and the Script

JULY 7, 2020

A handful of companies that make software for public relations are staking a claim on the term. Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Welcome to the second half of 2020!

Technology 123

Technology Publicity Software Print 123

ImPRessions - Crenshaw Communications

APRIL 11, 2017

Instead we advocate taking a thoughtful look at all media inquiries to determine if they advance a company’s goals. A team pitches new technology product, and the reporter decides to focus on threats to the category without a separate focus on the product’s attributes. When to “Just Say No” to a Media Request.

Interviews 160

Interviews Media Local Privacy 160

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 126

Case Study Study Company B2B 126

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan.

Mobile 76

Mobile Technology Automotive Trade Shows 76

The Stalwart Blog

MARCH 5, 2020

Interview with Joanie Connell, Ph.D., Interviewer: Hey, welcome back to another edition of the Public Relations Security Videocast. Interviewer: Absolutely. Tell us a little bit about Flexible Work Solutions, which is your company, how you got into that, and how you help organizations. Interviewer: The Ph.D.,

Interviews 107

Interviews Video Communications Leadership 107

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is technology being used in public relations?

Interviews 101

Interviews Publicity Technology Social Media 101

Sword and the Script

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. That point that really stands out for me is the impact of early-stage companies. emphasis theirs].”

B2B 161

B2B Study Marketing Education 161

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan.

Mobile 88

Mobile Technology Automotive Meeting 88

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 73

Automotive Mobile Technology Trade Shows 73

Communications Conversations

OCTOBER 1, 2020

It’s why you’re seeing more videos from senior-level leaders at companies on LinkedIn. But, what companies are doing this well? Early on in the pandemic (March/April), General Mills shared a number of videos where they interviewed key executives on key topics related to COVID. So, brands are turning to video.

LinkedIn 128

LinkedIn Video Trends Company 128

Critical Mention

MAY 15, 2019

The specific technologies and applications will, of course, change. He’s also the founder of WordStream, the World’s top PPC marketing software company. The post Interview with Larry Kim appeared first on Critical Mention - Media Monitoring. But today, it takes the form of messaging apps such as WhatsApp and Facebook Messenger.

Interviews 123

Interviews Facebook Software Social Media 123

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2023

Instead, a significant portion of its resources was dedicated to a public-relations manager who arranged interviews and managed Bankman Fried’s public appearances. Few questioned the absence of peer-reviewed research on the Theranos technology, and the culture of secrecy as a Holmes quirk. She was a business celebrity.

Government 227

Government Corporate Resources Ethics 227

Bianchi Biz Blog

JUNE 17, 2021

Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? If not, contact the Consumer Technology Association (CTA) to get your spot.

Technology 87

Technology Automotive Trade Shows Hotels 87

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. What is your organization doing to focus on measuring impact on business outcomes?

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. Over the past several years, the medium has grown in popularity along with the acceleration of mobile technology. For PR teams, earned media placements are a key deliverable of a strategic public relations campaign.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

JULY 7, 2021

Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. It’s better to suggest that the team has a goal of a certain number of placements or interviews, but never guarantee anything! . This was not new technology and the name was virtually unknown in the States. How do PR pros do this?

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

But they usually fall short as a company grows and sees a need for a more coordinated PR effort. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. The company has secured funding that will enable a leap forward.

Company 136

Company Interviews Reputation Privacy 136

Presspage

NOVEMBER 5, 2021

The 2021 European Communication Monitor (ECM) survey showed that a digital transformation is in progress, but no comms department is operating with a consistent level of technological maturity. Communications professionals are on the front lines for their companies. Absolutely, thanks for the interview and let's chat again soon.

Interviews 78

Interviews Corporate Survey Technology 78

Presspage

NOVEMBER 5, 2021

The 2021 European Communication Monitor (ECM) survey showed that a digital transformation is in progress, but no comms department is operating with a consistent level of technological maturity. Communications professionals are on the front lines for their companies. Absolutely, thanks for the interview and let's chat again soon.

Interviews 78

Interviews Corporate Survey Technology 78

Bianchi Biz Blog

FEBRUARY 8, 2021

I am currently the technology editor at IndustryWeek where I focus on helping readers make sense of new and evolving technologies. Perhaps one of my recent favorites was the result of an interview with John Deere. Whenever I can tie the technology to an actual use case, the result is a winning story.

Technology 56

Technology Meeting Automotive Media 56

Flack's Revenge

MARCH 9, 2021

If your secret sauce is so special, and can really make your company a market beater, why not give it a name? Some companies use brands, i.e. trademarkable names, and others, more general terms. Sure, it starts with great technology, of the proverbial disruptive variety. You need to call it something. Think Google or Xerox.

Case Study 266

Case Study Marketing Software Technology 266

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

If a company focuses on B2B tech services, we may naturally target outlets like BizTech or MarTech. But for any topic, from ad tech to supply-chain technology, there is someone who covers it and an audience who reads about it. Those views can be parlayed into interviews, bylines articles, op-ed pieces, and other contributed content.

B2B 366

B2B Media Pitching Leadership 366

Sword and the Script

MARCH 19, 2024

Much of the content B2B marketing produces overpromises and underdelivers – and that happens when we consider company needs before customers “Caring, when it comes to marketing, is respecting one’s time,” says Gary Vaynerchuk. “I I think we don’t respect consumers’ time.” The result is a loss of trust – which can slow or derail a deal.

B2B 142

B2B Marketing eBook YouTube 142

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan.

Mobile 52

Mobile Technology Automotive Meeting 52

5W PR

APRIL 22, 2024

However, in this exciting landscape, customers still need to know they can trust these new technologies with their hard-earned cash, making public relations a key player in fintech. Fintech companies need to address any concerns or questions customers may have openly. Transparency is also crucial for building trust.

Consumer 78

Consumer Financial Crisis Management Reputation 78

Onclusive

APRIL 12, 2018

But, more importantly, I’m able to share the relevant business context with my team to make sure we are continually aligned with company strategy and growth goals. The increasing capability and focus now is on content generation, campaign management, lead generation/demand generation operations, marketing technology and customer experience.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Bianchi Biz Blog

MARCH 22, 2021

I am the finance and technology reporter at Crain’s Detroit Business , covering the startup sector in Ann Arbor and Detroit, as well as the region’s banks and lenders, such as Rocket Mortgage and UWM. Covering the mortgage companies like Rocket and UWM going public has been quite the experience.

Technology 77

Technology Report Meeting Financial 77

PR for Anyone

JANUARY 28, 2024

In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurring in the professional landscape that have been exacerbated by the COVID-19 pandemic.

Employee 130

Employee Policies Creativity Company 130

5W PR

APRIL 29, 2024

B2B technology PR can tap into this by engaging with journalists, sharing press releases, and nurturing relationships that can lead to invaluable media exposure. Platforms like LinkedIn are now used to share company updates, thought leadership pieces, and even sneak peeks into the company culture.

B2B 78

B2B Social Media Media Community 78

Landis PR

JUNE 21, 2022

The most influential tech event in the world , CES brings together companies, manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to showcase what the industry has to offer and what the future will look like. 5-8, 2023, with Media Days in January. Look back at CES’s past.

Company 52

Company Technology Hotels Meeting 52

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. As companies get older, they accumulate, announcements, transactions and history. It’s been an eye-opening experience.

Company 100

Company Survey Pitching Report 100

Barokas

MAY 22, 2017

Technology has changed the way we view and experience the world, and perhaps equally as important, the way we interact with and learn about each other. According to my colleague Julia, the team had done a fair amount of stalking, errr, research, in advance of my first interview with BPR. Additional points for background research?

Interviews 68

Interviews Instagram Meeting LinkedIn 68

Stern + Associates

FEBRUARY 1, 2024

One of the dangers of last year was that people started to lose their faith in technology. Ordinary voters would start to dislike this path of what is quite a helpful technology, and technology is what provides prosperity. All of us have been playing with Midjourney and ChatGPT and a lot of really cool technologies.

Technology 112

Technology Policies Government Community 112

Bianchi Biz Blog

MAY 6, 2024

I joined the commercial vehicle space just this February, after working for the same company on water infrastructure brands for just under three years. I regularly write articles on market reports, industry regulations, information management technology, and operations. Describe the craziest or most fun story you have worked on.

Meeting 89

Meeting Media Pitching Newspapers 89