Presspage

FEBRUARY 8, 2024

Using ESG reporting as a strategic tool A successful ESG reporting strategy should outline the environmental impact of a company while clarifying its social responsibility and governance structures. Aside from this achievement, the release also explained the company’s ESG focus and its Climate Action Plan.

Report 109

Report Government Financial Trends 109

The Hoyt Organization

MARCH 25, 2024

The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers. All your goals should be SMART – Specific, Measurable, Achievable, Relevant, and Time-bound. This guide will discuss some key healthcare public relations strategies.

Healthcare 67

Healthcare Strategy Publicity Pharmaceuticals 67

Onclusive

JUNE 21, 2017

Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. When we step back and apply critical thinking, we’re more likely to help our companies and clients in a tangible way. Apply critical thinking before fulfilling the “ask”.

Storytelling 329

Storytelling SEO Community Engineering 329

Mindful Marketing

JUNE 29, 2019

Insurance lessens the impact of such events, but what about damage to pizza ? For that reason, the company recently introduced “ carryout insurance.” In other words, it seems like the company will cover just about any claim consumers make. How much does the pizza insurance cost? Cars collide.

Insurance 76

Insurance Insurance Financial Writing 76

NewsWhip

SEPTEMBER 21, 2023

Proactive versus reactive measurement In the world of communications, being reactive often means playing catch-up—and in the fast-paced digital age, that can mean falling behind for good. You can almost think of predictive analytics as a form of PR insurance. What was the business benefit of all this?

Analytics 88

Analytics Media Crisis Insurance 88

Reputation Us

JUNE 24, 2020

But these weren’t calls from companies looking ahead. If you’ve put strong efforts into staff training and other preventative measures, you might avoid it. But, even then, preventative measures are not enough. Cyber Insurance is Partial Coverage. ” It didn’t take long. The phone started ringing.

Insurance 78

Insurance Insurance Crisis Management System 78

Onclusive

FEBRUARY 12, 2018

Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. From an overall company perspective, we also coordinate PR activities between our various global locations and subsidiary companies.

Interviews 223

Interviews Retail Data Engineering 223

Waxing UnLyrical

JULY 20, 2016

PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. What can or should be measured about how the firm delivers its services? The first step to increasing revenue per employee is to measure revenue per employee. But what about the PR agency itself? It’s often overlooked.

Measurement 40

Measurement Agency Employee Insurance 40

Scott Public Relations

JANUARY 24, 2019

Public relations has always been a bit of a murky field when it comes to measuring success. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Publicity 45

Publicity Insurance Insurance Healthcare 45

Stephen Waddington

JULY 16, 2021

Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. This gives rise to a range of issues including health and safety, insurance, London weighting, and other issues. This is likely to be an issue on the corporate agenda for the next decade.

Publicity 199

Publicity Government Crisis Employee 199

Presspage

DECEMBER 22, 2017

It allows the organization to use one central database for pooling digital assets, creates a higher user adoption rate and allows for uniform measurement of results. Besides vehicles, the company also provides financing, leasing, fleet management, insurance and innovative mobility services.

Local 60

Local Insurance Insurance Mobile 60

Deirdre Breakenridge

MAY 1, 2017

What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Highlight Our Company Culture. After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born.

Video 283

Video Facebook Social Media Creativity 283

Scott Public Relations

NOVEMBER 30, 2018

A silent account may lead people to think your company is no longer operating. Making all your activity about your company itself is a waste of effort—followers follow you because they already like or are interested in you. Don’t measure your engagement simply through some likes and comments, however.

Social Media 40

Social Media Insurance Insurance Healthcare 40

Flack's Revenge

DECEMBER 11, 2019

Insurtech startups and insurance carriers: it’s a combo made in heaven. Startups love the budgets, distribution and big brand cred of the major insurance carriers. If it’s the proverbial match made in heaven, dancing with insurance stars can be challenging and frustrating for both sides. Panel 2:at InsurTechNY December Meetup.

Insurance 31

Insurance Insurance Financial Measurement 31

MaccaPR

MARCH 12, 2019

But today, medical device is only 20 percent of our agency’s business; our other marketing work spans the entire scope of health: health insurance, pharmaceuticals, and direct to consumer healthcare products. So what metrics did you and Medela use to measure The Moms’ Room campaign success? What was StoneArch’s role in premiering Bind?

Agency 54

Agency Healthcare Interviews Insurance 54

OnePitch

NOVEMBER 17, 2022

We were working with a B2B drone company and a major piece of FAA legislation was rolling out throughout the entire country. If so, I thought you would be interested in talking to [NAME], [TITLE] of [COMPANY], about what this means for his LA-based startup and clients. What’s your best tip for measuring PR?

Strategy 52

Strategy Real Estate Media Pitching 52

Bianchi Biz Blog

SEPTEMBER 16, 2021

An ESG report is a report published by a company or organization about its environmental, social and governance impacts. CSR is typically viewed as the qualitative side of a report, as it gives context on the overarching social, environmental and economic concerns, and gives stakeholders insight into company values.

Report 68

Report Automotive Financial Government 68

Onclusive

OCTOBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Onclusive is a marketing analytics company revolutionizing the communications industry with data science. Position Scope.

Marketing 46

Marketing Case Study Software Analytics 46

Waxing UnLyrical

APRIL 5, 2012

Bernays , arguably the “father of Public Relations” and someone I am known to cite a lot, saw the profession as very much a science, reflecting his own upbringing in the company of his “household name” uncle, Sigmund Freud. And we measure, using carefully honed metrics, the outcomes of our efforts. As Arthur W.

Publicity 99

Publicity Insurance Insurance Nonprofit 99

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. There’s no getting around it! The first step is to understand the crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Communications Conversations

MAY 1, 2015

As part of that research, I stumbled on American Family Insurance CEO, Jack Salzwedel. Jack receives regular counsel from me and others at the company, too, especially related to the content he shares. That includes recognizing the good things our employees, agents and affiliate companies are doing every day in our communities.

Social Media 60

Social Media Media Twitter Insurance 60

Sword and the Script

JANUARY 14, 2020

It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. Now, we have one centralized platform that allows us to manage the external emails, segment and target them more effectively and measure their success.

Marketing 79

Marketing Data Wireless Industry 79

Waxing UnLyrical

MAY 18, 2015

Building thought leadership is one of the primary reasons companies engage in PR, so that’s our editorial theme this month (in case you hadn’t noticed). The Best Way to Measure Thought Leadership. Why: “Measuring an investment you make in thought leadership is extremely difficult. Have a look-see.

Leadership 40

Leadership Insurance Insurance Community 40

David PR Group

JANUARY 4, 2016

Hone in on and identify clean, measurable goals. I have done the GAME exercise with dozens of companies, and almost every time, we come away with renewed focus on an under-served audience. For the sake of brevity, let’s look at a typical goal: A company wants to use communications to generate leads. (If

Strategy 40

Strategy Communications Real Estate Insurance 40

Beyond PR

SEPTEMBER 14, 2016

For example, according to the CDC , Hispanic people are considerably more likely to die from diabetes (50%) than whites, and tend to be un- or under-insured (3x), but otherwise have the same leading causes of death (heart disease and cancer). by any means. Consumer Technology. Hispanics: are more likely to own a smartphone.

Healthcare 40

Healthcare Insurance Insurance Pharmaceuticals 40

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. Without a documented plan, how would you handle a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Flatiron Communications

FEBRUARY 8, 2016

I remember one measurement company tallying the on-air seconds its client’s brand logo appeared during a NASCAR race as justification for the millions the client spent to paste its logo on the side of the car or a patch on the driver’s uniform. . — Budweiser (@Budweiser) February 8, 2016.

Sports 28

Sports Insurance Insurance Interviews 28

PR Conversations

AUGUST 7, 2014

I toyed with “61 ways to know if you’re ready for wearables,” tip-toed around “True Life: Why PR was disconnected from the Internet of Everything” and dallied with “Must watch: 17 corporate data disasters that killed the companies,” as my post title. How are organisations going to use it all?

Publicity 87

Publicity Ethics Technology Government 87

Buzzstream

MAY 2, 2024

He did this really interesting analysis of the, like 12 companies that. And the reason we started this company was because at all times we were using like five or six different tools to do our job as content marketers and SEOs. At our first company, we had at one point, something like 2,500 blog pages on our site.

Internal 118

Internal International Insurance Insurance 118

The Hoffman Agency

JULY 23, 2019

At no point during that time has meaningful measurement of PR not been an issue. All essentially pointless as credible commercial measures of performance. A clear business objective, an effective strategy, relevant tactics, a measurable result with direct impact on business objectives. Impressions? Opportunities to see?!

Measurement 28

Measurement Insurance Insurance Reputation 28

Mindful Marketing

DECEMBER 12, 2020

”—It’s often the first question consumers ask and one that companies like to avoid until after they’ve described their products’ features and benefits. A leading insurance company, however, has decided not only to buck that communication wisdom but to promote another precarious pricing strategy.

Insurance 86

Insurance Insurance Retail Sports 86

Contently - Strategy

MAY 9, 2024

Then, choose an issue that’s interesting to them — perhaps a common problem they’re faced with, or a case study of successful companies in your industry. In your conclusion, explain how your company can help. It should include your company logo, the title of your white paper, and an eye-catching photo or image.

Writing 119

Writing Case Study Study Brand 119

Cision

NOVEMBER 16, 2015

Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined. Heidi Bullock, VP of Demand Generation at Marketo elaborates Meyer’s point by recommending frequent testing to insure that customer segments are accomplishing your desired endstates.

Measurement 120

Measurement Resources Technology Examples 120

Scott Public Relations

FEBRUARY 1, 2019

By helping the leadership convey the overall direction and mission of the company, they can bring employees together to pursue common goals and demonstrate to them the value that their work brings for the organization overall. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Insurance 49

Insurance Insurance Healthcare Communications 49

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Key Findings.

Financial 111

Financial Industry Report Insurance 111

Practical Law Construction

SEPTEMBER 7, 2022

CIS General Insurance Ltd v IBM United Kingdom Ltd was a claim for wrongful termination and wasted costs following an unsuccessful technology project that was abandoned before completion. You would need to show the regulator that the measures in place were appropriate relative to the personal data that was handled by your processor.

Construction 52

Construction Software System Technology 52

5W PR

NOVEMBER 11, 2019

Companies that relied on the interpretation of data and wisely employed it have performed extremely well. Of six sectors measured in a recent survey, the insurance industry had the most opens per opener at 4.2. What’s collected should be measured and analyzed on a regular basis. .

Data 68

Data Telecommunications Infographics Automotive 68