Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 97

Media Nonprofit Pitching Analytics 97

Critical Mention

FEBRUARY 6, 2020

In other words, the “good enough for now” syndrome is quite common—here a some of the most common symptoms: You feel like learning how to use a new tool will take too much time. You are concerned that no matter what you are told, you won’t be able to monitor all media types from one platform.

How To 106

How To Media Radio Print 106

Cision

MAY 12, 2017

I’m excited to continue reaching new heights on the campaigns that I lead and to take on a larger leadership role within the company. My promotion is coinciding with Flackable’s move to Center City Philadelphia, so I am also looking forward being a part of the company’s next stage of growth. How can brands overcome this challenge?

Financial 180

Financial Television Leadership Travel 180

Cision

AUGUST 16, 2016

Moving around effectively in the media industry can be daunting. How can you become an asset to your next company or position? Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. It’s the exact same thing in public relations.

Television 120

Television Pitching Journalism Interviews 120

Cision

JUNE 29, 2015

No longer are people getting their news recommendations from media publishers, instead they are getting it from their relationships on social media. Media consumption is becoming more personalized and segmented, as social media relations often share common value and belief systems with those they are connected.

Comparison 120

Comparison Television Print Social Media 120

5W PR

JANUARY 17, 2020

A media impression is a comprehensive calculation of the number of people who have heard about your company within a given time period. For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions.

Measurement 78

Measurement Publicity Television Analytics 78

Newsfile

JUNE 28, 2023

Media monitoring is the process of tracking and analyzing a variety of media channels to discover mentions, coverage and any other discussions related to a certain topic or company. Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms.

Media 52

Media Analytics Radio Google 52

Bianchi Biz Blog

AUGUST 8, 2022

Ideally, I help these readers decide what technology initiatives to pursue at their companies and how to best set themselves up for success while doing so. I think it’s essential to make clear that technology initiatives are not the exclusive purview of huge companies with matching budgets. Concrete results.

Technology 93

Technology Meeting Media Analytics 93

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. Share Tweet Share.

Radio 92

Radio Television Social Media Sports 92

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. How did you get your start in PR? When I worked in television (at KPIX TV, the CBS affiliate in San Francisco), the station had one fax machine.

Writing 120

Writing Engineering Journalism Analytics 120

Cision

NOVEMBER 14, 2017

At your first meeting, get input from this team on the following topics.You may be surprised at how varied the answers are from each team member. Before you can decide what to measure, and how to measure it, you need to identify the important benchmarks for your brand. Perhaps you only care about earned media in the U.S.

Measurement 166

Measurement Strategy Media Analytics 166

Landis PR

APRIL 4, 2022

Newsjacking is the practice of aligning a company or brand with a current event in an attempt to generate media attention and boost the company/brand’s exposure. David Landis, the founder of Landis Communications, posted a blog, How to Create News When There is No News. Do you see what we did there? We newsjacked!

Case Study 52

Case Study Television Video Travel 52

Bianchi Biz Blog

SEPTEMBER 7, 2021

It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive. Back then, they were underdog choices for the job, known mostly for their quirky comedic work in television, and the big question was if they had the chops to pull off a monstrous blockbuster.

Meeting 90

Meeting Transportation Media Journalism 90

Mora Communications

OCTOBER 17, 2017

No other form of marketing is like PR or media relations. Media coverage showcases you and your company, product or service and offers the validation and credibility of being featured as a news story. With all of that in mind, here are some tips on how to best brainstorm ideas for your PR Campaign: 1.

Publicity 45

Publicity Construction Television Radio 45

PR Conversations

OCTOBER 27, 2023

Historically, whenever a new medium is invented people use it in the same way that they used the existing media. So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures.

Reputation 52

Reputation Social Media Internal International 52

prTini

MAY 31, 2016

The media landscape is constantly evolving. The proliferation of new media outlets creates more targeted opportunities for clients, which naturally means that we in PR and media relations have to keep up with these new options and pursue them with our clients in mind. Who is paying attention? That’s a PR win!

Media 28

Media Television Sports Travel 28

Bianchi Biz Blog

SEPTEMBER 26, 2022

I started my career at Adweek covering the television business and competing against huge established newsrooms like The New York Times and the Wall Street Journal. We had phone call to discuss how to present our awards and the question was asked, if we live stream our awards ceremony, who can help?

Meeting 74

Meeting Automotive Media Journalism 74

The Stalwart Blog

JANUARY 28, 2016

During my time, I was able to witness firsthand, how valuable transparency can be across an organization from the top down, and how important a supportive and cohesive team environment is when executing against company goals. This is critical and has stuck with me to this day. . What I learned at Stalwart?

Internal 60

Internal International Retail Ethics 60

PRSay

SEPTEMBER 26, 2016

Emotions come naturally though and you really can’t tell someone how to feel.”. In Sunday’s press conference held by the Miami Marlins shortly after the news broke about Fernandez, several from their organization spoke to the media with the entire team in attendance standing behind them to show their respect.

Sports 60

Sports Conference Social Media Crisis 60

Journalistics

MAY 26, 2015

Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money). Local television is seeing an uptick in viewership, particularly around the evening news.

Newspapers 71

Newspapers Mobile Media Facebook 71

Journalistics

MAY 26, 2015

Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money). Local television is seeing an uptick in viewership, particularly around the evening news.

Mobile 40

Mobile Media Newspapers Local 40

Critical Mention

MARCH 16, 2020

Fresh off of a FIFA Women’s World Cup win as well as a SheBelieves Cup win, Kelley O’Hara’s brand presence is at an all time high, and her social media posts and tweets show partnerships with top sports-related companies. More on @PlayersTribune @panerabread #PaneraPartner pic.twitter.com/8LXSUOc1lz. Jamie Oliver.

Brand 87

Brand Branding Instagram YouTube 87

PR for Anyone

NOVEMBER 11, 2021

The definition of public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and the definition of marketing is: the action or business of promoting and selling products or services, including market research and advertising. Media Relations.

Publicity 225

Publicity Marketing YouTube Video 225

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. A lot rests on the shoulders of your media tour’s spokesperson. Your Your Spokesperson. An A-list celebrity.

Media 120

Media Television Pharmaceuticals Radio 120

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. You can utilize the crew during breaks to capture additional footage and/or soundbites to be used for social media, client websites and other channels.

Strategy 40

Strategy Media Radio How To 40

Sword and the Script

AUGUST 6, 2019

For reference, I’m tracking 27 different vendors and if you work a vendor, this page has everything you need to know about how to get tracked, how this works, and how to get in touch to share news and views. The company has aggregated a stellar roster of contributors to produce a number of sessions on earned media.

Marketing 63

Marketing Pitching Corporate Tools 63

PR Conversations

APRIL 8, 2015

Surprisingly, especially if you associate traditional PR with media relations, Hahn devotes only two short paragraphs each to The Press and The Radio. In contrast, Customer Services “which give the company a reputation for soundness in its human relations” is considered over two pages.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

Surprisingly, especially if you associate traditional PR with media relations, Hahn devotes only two short paragraphs each to The Press and The Radio. In contrast, Customer Services “which give the company a reputation for soundness in its human relations” is considered over two pages.

Retail 40

Retail Radio Advertising Advertising 40

Beyond PR

MAY 17, 2018

It was an exciting time for him, especially for a broadcast major who didn’t want to work in television, but it was somewhat of a lonely existence. “It While he does think everyone should be thinking about how to create content in multiple ways, he mostly sticks to the written word. How many hours do you want to spend on this?”

Infographics 54

Infographics Print Video Real Estate 54

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Stuart Bruce

OCTOBER 30, 2014

We’ll ask what does the speed and real-time nature of social media really mean. Is the fact that every company is a media company a threat or an opportunity? Private companies pose more of a threat than governments ever could. But what control and oversight do we have over private companies?

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. Pam is CEO / founder Marketing Nutz and ranked as Top 10 Social Media Power Influencer by Forbes.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Performance marketing companies will work to build out their creative capabilities.

Social Media 91

Social Media Marketing Media Creativity 91

Flatiron Communications

JANUARY 15, 2016

If hiring an established social media or messaging star is not in the budget, many companies will devise incentives for their brand enthusiasts to create content that they, in turn, can amplify across their own(ed) channels. Didn’t PewDie Pie of Maker Studios fame just land how own YouTube network ? Michelle Phan (8.2M

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28