Shift Communications

MAY 16, 2023

Although generative AI is not technically new (incarnations of related technologies have been around for a while and we’ve worked with companies using AI for years), it only recently caught fire for us civilians when OpenAI launched ChatGPT in November last year. Definitely check him out. And caught fire it has.

Company 78

Company Technology Privacy Guidelines 78

Shift Communications

MAY 16, 2023

Although generative AI is not technically new (incarnations of related technologies have been around for a while and we’ve worked with companies using AI for years), it has only recently caught fire for us civilians when OpenAI launched ChatGPT in November last year. Definitely check him out. And caught fire it has.

Company 78

Company Technology Privacy Guidelines 78

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. PR people may also develop guidelines for interacting with the media or even social media.

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

MARCH 6, 2023

Companies have also wondered how to respond on social media after natural disasters and the deaths of heads of state or celebrities. Eight days later, another gunman entered an elementary school in Uvalde, Texas, where he killed 19 children and two adults. News of such events commands the attention and emotions of consumers.

Social Media 162

Social Media Publicity Media Journalism 162

5W PR

MARCH 26, 2024

Industry movers and shakers Teaming up with reputed figures in fintech can give the brand’s message a megaphone. Through partnerships, companies can tap into their network, build on the brand story, and maybe even snag some precious media mentions. Innovation at the helm In fintech, innovation is the name of the game.

Strategy 78

Strategy Privacy Financial Guidelines 78

ImPRessions - Crenshaw Communications

APRIL 14, 2020

It has also brought out the best in some companies and brands, with accompanying positive PR. The abrupt shutdown of normal work and social life has caused many companies to pull back in their advertising and PR. Lowe’s builds its reputation. How do we persuade Gen Z-ers to follow social distancing guidelines?

Hotels 282

Hotels Brand Branding Guidelines 282

ImPRessions - Crenshaw Communications

APRIL 12, 2016

Once an established company decides to engage in public relations activities , the decision presents some wonderful opportunities to burnish, refresh and create anew – much like what a start-up does as it enters the marketplace. Here are some ways that strategic PR planning can help leaders regain that “new company smell.”

Company 120

Company Guidelines Leadership Financial 120

Onclusive

AUGUST 9, 2021

As companies grow, corporate communications become more important. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. PR people may also develop guidelines for interacting with the media or even social media. Corporate Communications.

Training 370

Training Media Training Reputation Crisis Communications 370

Bianchi Biz Blog

AUGUST 3, 2023

While employees may already be utilizing AI tools like ChatGPT informally – or with management approval – for solving problems, summarizing reports and more, a formal policy can address issues, mitigate risks and provide guidelines for responsible usage. They must ensure that any personal or sensitive data used by AI tools is stored securely.

Automotive 78

Automotive Policies Employee Corporate 78

ImPRessions - Crenshaw Communications

JULY 22, 2020

It’s no coincidence that executives at market-leading companies consistently show up on hot-topic panels. Taking the stage in front of the right audiences has tangible business benefits, because it helps position both executive and company as an authority in its space. Public speaking is also a great way to build a personal brand.

How To 232

How To Conference B2B Advertising 232

Waxing UnLyrical

JULY 11, 2019

Look at other companies in your field that you aspire to rival, and think carefully about how they describe themselves, then relate that to the imagery they use. Ideally, your visual branding should be broadly familiar, but just different enough to give you an edge over those other companies. Create a set of brand guidelines.

Company 84

Company Brand Branding How To 84

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal. They changed their logos in solidarity with the new guidelines, and the effect was…awkward. Since then, many companies have tried to inject more substance into their pandemic responses.

Brand 284

Brand Branding Small Business Retail 284

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Most online reputation management companies focus solely on helping their clients fix their online reputations. Who is ReputationDefender?

Brand 234

Brand Branding Reputation Crisis 234

Onclusive

AUGUST 1, 2017

Considering all the various parts of the organization the PR practitioner borderlines (ahem: acquisition, content marketing, and more), it’s beneficial for us to study brand strategy and what it takes to create a company that customers feel connected with and loyal to at a deeper level. This is How You Build a Brand With Soul ”.

Brand 231

Brand Branding Guidelines Journalism 231

Newsfile

OCTOBER 24, 2023

As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. 4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits. Try using the following methods.

Communications 52

Communications How To Corporate Training 52

PRSay

SEPTEMBER 10, 2020

But public relations doesn’t have such a provision, which means that practitioners much decide whether or not to help a particular organization build, grow and protect its reputation. If your decisions don’t align with company values, then you’re probably on shaky ground. Let values guide you. Allow people to opt out.

Ethics 133

Ethics Policies Guidelines Employee 133

PR in High Definition

JANUARY 26, 2022

Today’s consumers and investors are used to seeing companies take misguided, vague climate action, and demand more as a result. Companies must ensure that they keep their finger on the pulse when it comes to regulatory changes, as increased legal scrutiny often results in new user guidelines. The post New year, new me?

Guidelines 62

Guidelines Employee Social Media Reputation 62

ImPRessions - Crenshaw Communications

MAY 4, 2017

Always start with editorial guidelines. Most online publications have editorial guidelines. The guidelines will typically cover the most important issues such as word count and how the publication prefers to receive submissions. T his piece written for a 3D printing company , does just that. Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. company website, blogs). Monitoring brand mentions helps gauge brand visibility and reputation, assess sentiment, identify influencers and respond to negative publicity. What is Reputation Management? news articles).

Viral 52

Viral Crisis Communications SEO Reputation 52

Presspage

NOVEMBER 13, 2017

These tech giants allowed citizen journalism to proliferate, and for PR, this meant that companies could now become the source of their own news. Any legitimate news source can be incorporated in Google News if they follows the guidelines Google has created. Brand reputation: Similar to Domain Authority , except this is just for news.

Google 94

Google Guidelines SEO Engineering 94

Burrelles Fresh Ideas

APRIL 16, 2024

By associating with influencers, B2B brands can leverage their credibility to enhance their own reputation and gain the trust of potential buyers. By aligning with influencers who cater to their target audience, B2B companies can tap into new markets, increase brand awareness, and drive conversions.

B2B 93

B2B Marketing Measurement Social Media 93

Deirdre Breakenridge

NOVEMBER 11, 2019

Basecamp, a project management software company, encourages feedback by making each show a separate blog page with a comments section. The company even did a blog post about how important feedback was to them by detailing their inspiration for past episodes, indicating that much of it came from listeners, coworkers, businesses and PR firms.

Community 206

Community Nonprofit Conference Social Media 206

ImPRessions - Crenshaw Communications

JULY 6, 2016

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. PR today is about SEO.

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Here are some guidelines to help you shine in your next panel appearance. There’s no need to digress into an advertisement for your company or service (although a good introduction is essential, as outlined below.) Present the best face of the company. How to be the star of your next panel. Arrive early. Bring a spark.

B2B 178

B2B Trade Shows Leadership Conference 178

Buzzstream

JANUARY 22, 2024

As a general insight, companies’ websites (vs. Then, look for signs of authority and trust, like industry recognition or references from other reputable sites. Nothing is worse than getting a guest post on a website only for that website to get hit by an algorithm update. All in all, give the site the “eye test”.

Analysis 90

Analysis SEO Guidelines Google 90

Prohibition

JANUARY 17, 2022

In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan. There are four additional reasons why your company should have a crisis management plan. Brands that want to develop trust should focus on reputation management using social media tools.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

ImPRessions - Crenshaw Communications

JUNE 11, 2018

What’s more, by understanding the basics of recent changes in search and content marketing, PR people are ideally suited to help clients advance their search ranking while driving visibility and reputation. For company-generated content, the key is making it relevant. Here’s how PR and SEO can work together.

SEO 147

SEO B2B Google Guidelines 147

The Hoffman Agency

DECEMBER 13, 2023

The events of the last few weeks demonstrate how critical communications planning is to safeguard your reputation and win in the court of public opinion. We saw the world’s hottest generative AI company fire its superstar CEO, Sam Altman, and then go through three CEOs in just under a week.

Crisis 36

Crisis How To Guidelines Reputation 36

Prohibition

AUGUST 2, 2023

This may include product samples, brand guidelines, and key messaging points. The role of public relations in drink brand promotion While influencer marketing plays a crucial role in promoting drink brands, public relations (PR) also plays a significant role in building brand reputation and credibility.

Brand 62

Brand Branding Reputation Consumer 62

Sword and the Script

DECEMBER 8, 2020

I have seen M&A comms done so well I honestly shed a tear and felt closer to the company, and I have seen it done in the most damaging and unproductive ways you can possibly imagine. Internal M&A comms is essentially a reputation and brand management play. Here are the guidelines and how to pitch. Do not rush.

Internal 92

Internal International Employee Leadership 92

Presspage

AUGUST 14, 2017

2: Online Reputation Management is a must-have Whether it’s in real life or on Twitter or other social media, PR’s main goal is still getting people to talk about you. When you send a story to a journalist, you can assume they’ll look up who you are and what your company does.

Trends 118

Trends Leadership Measurement B2C 118

ImPRessions - Crenshaw Communications

MARCH 14, 2017

Here are some guidelines we’ve developed for those considering issuing an RFP for public relations services. Companies decide they need a PR firm for a variety of reasons. They have a reputation issue that needs to be addressed, or maybe a challenge from a competitor. Determine the kind of PR counsel you need.

Meeting 191

Meeting Agency Creativity Case Study 191

Sword and the Script

JULY 26, 2022

Companies tend to favor strategies like pay-per-click, when you pay places like Google to host an ad for you and pay them for every click you get. Earned media will continue to live on the internet, bolstered by the reputation of the publication you got your article or thought leadership into. Sales cycles are longer.

Media 166

Media Pitching Agency Guidelines 166

PR Fuel

JULY 28, 2021

Gaining recognition for milestones is an important part of growth for your reputation and customer base. If your current sales and reputation stayed as is, where would you be? Use the SMART goals guidelines to set goals with your team: S – Specific. What are your expectations for this year? M – Measurable.

How To 105

How To Engineering Google Web 105

Critical Mention

JUNE 24, 2018

Although fake news is often associated with politics, surprisingly, companies are also now finding themselves targets of fake news as well. We’re here to provide you solutions and guidelines, preparing you to respond at a moment’s notice to any threat fake news poses to your company. Know when NOT to take the bait.

Crisis 94

Crisis Guidelines Social Media Reputation 94

Konnect Agency

APRIL 20, 2023

This can enhance brand reputation, build consumer trust, and foster long-term brand-consumer relationships. Foster transparency: Ensure that influencer partnerships are transparent and disclosed according to relevant regulations and guidelines. Work with influencers who are open and honest about their partnerships with brands.

Trends 52

Trends Marketing Ethics Consumer 52

5W PR

APRIL 28, 2022

On top of these roadblocks, there are guidelines and regulations that any marijuana company will need to comply with. With relevant and consistent content, a business can build up its reputation and improve its prospects. They have different character limits, media restrictions, and guidelines.

Marketing 88

Marketing Government Guidelines Education 88