Agility PR Solutions

MAY 2, 2022

Although any company can implement gamification into its operations, there are some industries where it works better than others. When companies in the following industries add gaming elements to the everyday tasks of their employees, they shift the workplace in the right direction.

Internal 78

Internal International Retail Employee 78

NewsWhip

NOVEMBER 9, 2022

More retailers commit to closing on Thanksgiving. This year the popular retailer is closing once again, this time joined by several other major players. . Retailers such as Walmart, Best Buy, and Kohl’s all made headlines in October for choosing to close, with Walmart’s addition being the newest of the mix.

Twitter 148

Twitter Brand Branding Retail 148

NewsWhip

JANUARY 19, 2024

That was Elon Musk’s somewhat predictable response to the announcement that Walmart was the latest brand to suspend advertising on X, following other major companies who left the platform back in November when the issue first began. “I prefer HEB.”

Advertising 78

Advertising Advertising Brand Branding 78

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

DTC luggage company Away replaced cofounder Steph Korey as CEO just days after a Verge article caused a PR trainwreck by exposing a punitive work culture there. You can tell a lot about a company by how it handles customer complaints. That CX experience was objectively terrible, but most companies are not terrible.

Customer Service 227

Customer Service Employee Reputation Leadership 227

Barokas

AUGUST 22, 2019

How do you define company culture? It goes beyond perks like free snacks or quarterly company outings. Company culture rests on the values every employee brings with them to the office each day. It’s also the foundation for customer service, which in turn shapes the company’s brand and communications strategies.

Customer Service 84

Customer Service Company Strategy Communications 84

ImPRessions - Crenshaw Communications

MAY 15, 2020

While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. . Our client ActiveViam is a dynamic pricing company and provided comment in MarketWatch on how J.Crew’s filing for bankruptcy will affect the retail industry. Be sure to capture company outings, too.

Instagram 333

Instagram B2B B2C Case Study 333

NewsWhip

DECEMBER 7, 2023

While one day a company might receive coverage that frames it in a positive light, on the very next it can find itself facing an eruption of negative coverage. That’s what happened to Target last month as the holiday shopping season had the retailer making headlines for its good and not so good actions.

Brand 78

Brand Branding Retail Viral 78

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

DTC luggage company Away replaced Steph Korey as CEO just days after a PR trainwreck of an article by The Verge exposed its punitive work culture. You can tell a lot about a company by how it handles customer complaints. That CX experience was objectively terrible, but most companies are not terrible. Most are even pretty good.

Customer Service 156

Customer Service Employee Reputation Leadership 156

Communications Conversations

SEPTEMBER 14, 2022

A company called Stackla recently surveyed consumers and marketers in the UK about social content preferences. However, here are some of the relatively easy ideas you could be trying that can get your company to embrace more authentic social content a bit more. Your employees! What about professional services orgs?

Brand 215

Brand Branding Instagram Video 215

Critical Mention

JUNE 13, 2018

Over the past couple of years, there’ve been some serious PR blunders, leaving companies red-faced and scrambling to rebuild their image and win back the public’s trust. When a company faces a crisis, its CEO must step up and restore his or her organization’s PR image in a crisis. Wells Fargo.

Company 87

Company Banking Crisis Facebook 87

Stern + Associates

JULY 25, 2023

As a leader, he explains how organizations that encourage employees from across the hierarchy to communicate freely, challenge leadership when needed , and build bonds of trust and cooperation fare better during economic uncertainty and throughout digital transformation initiatives.

Communications 62

Communications Retail Sports Leadership 62

5W PR

JUNE 16, 2021

Joe had been sharing photos next to piles of rare pairs of sneakers, and selling those sneakers at prices far higher than the retail ones. A month before this report, another allegation emerged that a sneaker store in Florida was also secretly selling sneakers for a higher retail price before the products were officially launched.

Crisis 88

Crisis Retail Policies Corporate 88

PR for Anyone

DECEMBER 5, 2023

RB Pest Solutions, her company, has swiftly grown to become one of the fastest-growing woman-owned pest control firms. A Family Affair Initially, Robiar’s dad was a technician who trained others but never launched his own company. Robiar shares how despite the pandemic, pest control work never halted.

Industry 130

Industry Travel Education Employee 130

PRSay

JULY 10, 2020

Where companies once debated work-from-home policies, working from home has become the norm by necessity. Retailers continue to modify their physical stores and delivery services to protect employees and consumers, while also significantly changing the customer experience. Plan for recovery.

Crisis 178

Crisis Crisis Management Employee Retail 178

Prohibition

OCTOBER 2, 2023

Employee advocacy emerged as a powerful tool in B2B marketing and is looking to come even more powerful in years to come. Employees can become brand ambassadors, and they can be leveraged to amplify a brand’s message in a more personal way. Lastly, as AI grows greater and cleverer, we discussed the impact of AI on cybersecurity.

B2B 77

B2B Trends Strategy Marketing 77

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” A lack of inclusion can sometimes be seen in employee surveys. As companies in the U.S. One survey conducted by the E3 Taskforce, a group made up of U.S.-

Agency 100

Agency How To Survey Employee 100

MaccaPR

JULY 24, 2019

It’s about the difference your company makes in taking an issue to the next level. Target, on the other hand, made news in 2016 when the Minneapolis-based retailer released a controversial transgender bathroom policy that said guests could use the bathroom that they most identified with – male or female. Make It An Experience.

Corporate 116

Corporate Retail Policies Employee 116

PRSay

AUGUST 15, 2019

Limeade was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Despite the traditional image of an employee at a desk in an office, a significant proportion of today’s workforce is deskless. A recent report estimated that deskless employees make up 80 percent of the global workforce.

Communications 108

Communications Employee Enterprise Local 108

Mindful Marketing

NOVEMBER 20, 2022

Shipping companies have had to navigate record-high fuel prices. This isn’t the kind of news most companies care to celebrate, nor should they. The first for-profit company of the set is thankful for a different but equally important stakeholder group. 3) Pierson Computing Connection, Inc. :

Nonprofit 84

Nonprofit Banking Retail Insurance 84

5W PR

JUNE 15, 2020

From there, it’s important that the company understands their short-term customer relationship cannot be business as usual. For retail brands, this might include special offers, new discounts, and a more proactive customer service process that shows customers they’re appreciated and important. Or it could be some or all of these.

Crisis 113

Crisis Digital PR Retail Reputation 113

NewsWhip

OCTOBER 11, 2023

In a time where a company’s every move is being thoroughly watched by both the media and consumers, even the most successful brands can find themselves in hot water. As such, brands must be cognizant of how their reputation is perceived — and this can extend beyond the industry in which the company directly operates.

Reputation 78

Reputation Retail Nonprofit Viral 78

Landis PR

JUNE 28, 2021

During COVID, we heard a lot about companies recognizing the serious toll the pandemic took on the mental and emotional well-being of employees. Employees were more than just workers; they were people, some like family, going through trauma. Many companies answered the important call to address their employee’s trauma.

Industry 85

Industry Retail Employee Crisis 85

NewsWhip

NOVEMBER 2, 2021

CEO Paul Quigley invited NewsWhip’s Head of Research, Benedict Nicholson on the show again as a guest, after graciously hosting the August and June editions of the show, to discuss different types of brand crises mentioned within the company’s recent Crisis Q3 2021 report. Patterns in article headlines about product recalls.

Crisis 78

Crisis Brand Branding Airlines 78

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

Yet she and her executive team at Theranos significantly erred in matters of communication inside and outside the company, and responses to critical problems, a point well-examined and expertly written about in, “ PR missteps accelerated the downfall of Elizabeth Holmes ,” by Aaron W. Gordon, at PR Daily. It’s a point Gordon wrote about. “A

Ethics 98

Ethics Employee Crisis Internal 98

Mindful Marketing

MAY 3, 2019

The world’s largest retailer’s decision to eliminate the iconic position quickly drew harsh criticism, which seemed to take the company by surprise and has made many wonder: Was Walmart right to send loyal employees into unemployment? ” Could Wirth’s claim be true?

Retail 81

Retail Banking Employee Company 81

Onclusive

JANUARY 20, 2020

However, earned media can be amplified in numerous ways, including company newsletters, email campaigns, corporate social media channels, employee advocacy programs, etc. In particular, the comms team or PR agency generally has the best catalog of earned media articles available to the company.

Marketing 195

Marketing How To Measurement Advertising 195

PRSay

SEPTEMBER 8, 2017

Recently, a PRSA member asked me for ethics advice: His company had asked him to write glowing online reviews of a company product that had slumping sales. Consider real-life situations like these: A company that wants to gain more Twitter followers fakes a hack of its Twitter account, posting a series of confusing, random tweets.

Ethics 142

Ethics Retail Instagram Twitter 142

Solo PR Pro

SEPTEMBER 21, 2021

Upon graduating, Susan decided to leave reporting behind and instead put her skills to work doing media relations for a major retailer back in her hometown. She stuck it out with the company through two major reorganizations before deciding it was time to try something new. and China on international adoptions.

Meeting 92

Meeting Retail Groups Hotels 92

Presspage

FEBRUARY 9, 2018

The company's currently serves 23 million customers divided over key markets Germany, the United Kingdom, the Netherlands and Belgium, as well as several countries in Central Eastern and South Eastern Europe, the Czech Republic, Hungary and Poland. Just recently, the company announced its succesful market entry in the USA and Ireland.

Strategy 83

Strategy Energy Local Retail 83

PRSay

APRIL 5, 2023

Lacking a time machine that would let us jump into the future, my company surveyed hundreds of PR practitioners about where the profession is heading in the next three years. Organizations big and small were represented, as were PR specializations ranging from public administration and retail to finance and food service.

Survey 87

Survey Measurement Employee Retail 87

PR in High Definition

FEBRUARY 27, 2023

Layoffs have continued to dominate the headlines, putting the decisions of business leaders centre stage – they’re not only being judged by their employees but the general public too. This trust influences more than just purchasing, permeating all aspects of the company.

Reputation 62

Reputation B2C Ethics Trends 62

Shift Communications

JULY 29, 2020

Whether their people are continuing to work remotely or physically returning to offices, companies and their leaders must create an environment where teams, clients and we, as individuals, understand exactly what returning to work means and what we are returning for. There is some good news.

How To 78

How To Retail Employee Community 78

The Resolution Blog

JULY 9, 2018

How about winning a new bit of business for the company because that positive mention tipped the balance of a recent pitch? Don’t forget all the employees all have social channels too. It has a big impact in the retailers decisions. Have you ever wondered how retailers choose how prominent to place each product?

Retail 168

Retail Internal International Twitter 168

ImPRessions - Crenshaw Communications

MAY 18, 2018

For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. Patagonia, a smaller, privately owned company, has earned a loyal customer base by making good products, but its communications has also played a big role in engaging consumers.

Brand 149

Brand Branding Storytelling B2B 149

Doctor Spin

APRIL 17, 2023

Zappos, an online shoe and clothing retailer, is famous for its customer service. Southwest Airlines employees celebrate passenger’s 104th birthday. The company also offers a no-questions-asked return policy, even if the product has been opened and partially used. 3 Nordstrom, Inc. 2021, September 8). Nordstrom Press Room.

Strategy 52

Strategy Customer Service Airlines Hotels 52

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2019

My agency was lucky in that we had four years under our belt and several ongoing companies as clients – digital versions of media brands and ecommerce portals for known retailers. It was a nightmare of employee churn. Like all bubbles, it burst in a cruel and messy way. But it was an astonishing ride with plenty of lessons.

Agency 220

Agency Retail Reputation Course 220

ImPRessions - Crenshaw Communications

JUNE 7, 2017

But the point here is that a company doesn’t need to be huge to be noticed. Even a tiny company can challenge competitors for customers, employee talent, and visibility. Smaller companies can seize sudden PR opportunities. Smaller companies can be niche players. They’re part of the community.

Small Business 168

Small Business SMB Local Viral 168