Reputation Us

JANUARY 3, 2020

Rather than simply steering clear of companies doing wrong by avoiding “sin stocks,” investors and consumers are actively seeking out companies that are proactive in “doing right”— seeking both a positive impact on society and favorable investment results. In addition, two-thirds would prefer to work for such a company.

Reputation 60

Reputation Corporate Survey Employee 60

Reputation Us

MARCH 6, 2022

Few business buzzwords arouse more skepticism than the notion of corporate purpose. It’s no surprise that for years some companies have offered simple lip service about their purpose—or a reason for being—in order to look virtuous to staff, customers and the communities they serve. No doubt trust is earned.

Reputation 78

Reputation Ethics Mobile Corporate 78

Stern + Associates

FEBRUARY 16, 2024

From their height in 2020 and 2021, corporate diversity, equity and inclusion (DEI) initiatives have seen a fall from prominence. What this says is that executives continue to see DEI as important, not just for ethical or reputational reasons but for concrete business reasons.

Communications 104

Communications Ethics Corporate Conference 104

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2023

The most important corporate function? According to The New York Times, FTX lacked crucial elements of corporate governance, including a chief financial officer, a human resources or compliance department, or a board of directors. The promise of positive media coverage and a strong brand reputation can seem like the keys to success.

Government 227

Government Corporate Resources Ethics 227

ImPRessions - Crenshaw Communications

MAY 12, 2023

Nor do we see evidence of a family or a life beyond the company. She’s a corporate PR archetype. Then there’s the controversial Irena Briganti, who as Fox News’ SVP of Corporate Communications, may be a model who’s closer to home. of Succession fame. Karolina is always putting out fires. Absolutely not.

Communications 193

Communications Corporate Crisis Reputation 193

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? We look at five categories.

Ethics 70

Ethics Training Financial Survey 70

PRSay

NOVEMBER 10, 2023

Epley, APR, Fellow PRSA, a decorated PRSA leader who was a friend and mentor to many members and champion for the ethical practice of public relations, died suddenly in his South Carolina home on Nov. Epley helped establish professional, ethical public relations in Russia shortly after the collapse of the former Soviet Union.

Ethics 164

Ethics Public Affairs Travel Nonprofit 164

Bianchi Biz Blog

AUGUST 3, 2023

As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools. Some companies will want to limit the use of AI tools to conducting research or analyzing data.

Automotive 78

Automotive Policies Employee Corporate 78

Sword and the Script

MARCH 18, 2017

News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. This is where corporate leaders get confused about PR. PR isn’t an event, it’s a process that unfolds over time and contributes to a corporate reputation. That’s the value of a reputation. Good value for money.

Corporate 64

Corporate Reputation Brand Branding 64

Reputation Us

SEPTEMBER 20, 2022

We’ve been advocating that companies hire a Chief Reputation Officer (CRO) for years— but don’t just take our word for it. This past July, the World Economic Forum declared a Chief Trust Officer to be the next C-Suite role that every company needs. Your Chief Reputation Officer. We can’t help but see the parallels.

Reputation 78

Reputation Corporate Policies Ethics 78

ImPRessions - Crenshaw Communications

MARCH 6, 2017

Most companies hire PR agencies to help them get out positive news. What, if anything, can a PR or corporate communications expert do to turn things around? What’s an honest company to do? But what happens when the juiciest stories about a business aren’t flattering? Consider Uber’s rough ride of late.

Reputation 159

Reputation How To Employee Financial 159

Ishmael's Corner

DECEMBER 11, 2018

You may have read how the management consulting firm McKinsey took on an assignment with the South African government and the state-owned power company, Eskom. The post The Ethics of PR Consultancies in “Choosing” Clients appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Ethics 113

Ethics Storytelling Government Company 113

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a top contractor for ICE.

Industry 217

Industry Reputation Groups Internal 217

PRSay

JULY 10, 2023

Just a few months ago, companies could stay above the political fray. As recent controversies surrounding Bud Light and Target have demonstrated, gone are the days when a company could get by with issuing a belated, carefully neutral statement in response to a political issue. Now, that is no longer true.

Brand 145

Brand Branding Nonprofit Government 145

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

PR in High Definition

JULY 21, 2020

Some might question the integrity of a CEO or a company that would ever allow this sort of behaviour to happen, with so many ex-employees possibly involved. It will take a while for eBay’s reputation to recover. Reputations are lost in a flash of lightning and are glacial to move in a positive direction, but progress can be made.

Reputation 77

Reputation Employee Film Internal 77

PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

PRSay

FEBRUARY 16, 2021

Will you be able to legally, ethically, reputationally defend the advice you gave? Some executives on the McKinsey team had to realize what they were doing (or being asked to do) was wrong — ethically, morally, perhaps legally. It certainly does reputationally. How do your words make you look as a person? Voice your concerns — often.

Communications 157

Communications Ethics Leadership Reputation 157

Waxing UnLyrical

OCTOBER 2, 2018

Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program. As September is Ethics Month at PRSA, the discussion revolved around the topic of ethics in PR Measurement. Kirk Hazlett, APR (@KirkHazlett) September 13, 2018.

Ethics 47

Ethics Measurement Reputation Guidelines 47

Stuart Bruce

FEBRUARY 19, 2015

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. But two wrongs don’t make a right.

Ethics 60

Ethics Journalism Banking Media 60

ImPRessions - Crenshaw Communications

APRIL 9, 2019

It pays to remember that what’s newsy to a client, like a product launch, exciting new campaign, or corporate reshuffling, may not be enough for an article. Respect ethical lines: PR’s not bribery. Occasionally an inexperienced or unscrupulous PR pro goes beyond carelessness into ethically questionable territory.

Twitter 197

Twitter Ethics Pitching Product Launch 197

PR in High Definition

JULY 31, 2020

Some might question the integrity of a CEO or a company that would ever allow this sort of behaviour to happen, with so many ex-employees possibly involved. It will take a while for eBay’s reputation to recover. Reputations are lost in a flash of lightning and are glacial to move in a positive direction, but progress can be made.

Reputation 62

Reputation Employee Film Internal 62

ImPRessions - Crenshaw Communications

MAY 24, 2022

Conversely, a strong executive visibility campaign can influence analysts to take a look at an emerging brand in a given sector, even if the company isn’t a paying client. Because they’re purchasing on behalf of their organization, business buyers tend to be very conscious of the brand reputation of vendors or partners.

B2B 170

B2B Brand Branding Education 170

5W PR

OCTOBER 18, 2023

Misleading or unverified claims can damage a brand’s reputation and, in some cases, pose health risks to consumers. There are a few strategies that health and wellness companies can consider. Transparency and clarity Be transparent about the ingredients, sourcing, and manufacturing processes of the company’s products.

Brand 78

Brand Branding Crisis Communications Healthcare 78

Stern + Associates

SEPTEMBER 28, 2023

Cybersecurity is not just for companies, it’s not just for good hygiene on your own computer [anymore], this is a new part of conflict.” Drawing parallels with the unforeseen consequences of social media’s rise, Blackman underscores the ethical questions tied to the use of “black box” AI systems. A former U.S.

Government 107

Government Technology Policies Ethics 107

PR in High Definition

APRIL 27, 2023

An ESG programme ultimately serves as a framework for measuring the sustainability and ethical impact of a company’s operations. Greenwashing Companies are increasingly being called out for greenwashing when their ESG comms lacks substance or is seemingly a PR stunt. According to the report, to keep within the 1.5°C

Policies 62

Policies Employee Ethics Survey 62

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Most online reputation management companies focus solely on helping their clients fix their online reputations. Who is ReputationDefender?

Brand 234

Brand Branding Reputation Crisis 234

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. Right out of grad school, I started working at a company called CenturyLink as a lead product manager, helping lead new product development for the company.

Ethics 80

Ethics Data Crisis Apparel 80

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Others may have a completely different work style or service ethic, but the point is that it should be communicated at the outset. Never make coverage guarantees. Don’t confuse PR and sales.

Publicity 334

Publicity How To Agency Product Launch 334

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies?

Ethics 52

Ethics Training Financial Survey 52

Reputation Antistress by Sergii Bidenko

JULY 10, 2023

The character has many ethical and personal questions. As a crisis and reputation advisor, I need to think strategically and on the fly. About me: Sergii Bidenko is an award-winning Crisis and Reputation Advisor to business owners, top managers and supervisory board members. Bestselling book author, cancel culture researcher.

Crisis Management 52

Crisis Management Crisis Film Reputation 52

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

It helps to hire a top PR firm , but even the best advice may not salvage a reputation. What can PR and reputation experts take away from the resulting media coverage? Even When A Company Is Right, Optics Matter. And in any other year they might have worked to quell controversy and recover its reputation. Optics matter.

Pharmaceuticals 120

Pharmaceuticals Ethics Reputation Insurance 120

PRSay

MAY 24, 2021

Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said. Most affected were local news outlets that are independently operated or owned by small media chains.

Nonprofit 172

Nonprofit Local Journalism Newspapers 172

Waxing UnLyrical

MARCH 27, 2013

And while Ricardians are trying—and will continue to try—to undertake a rather large reputation management project, you can bet that that will take a long time… if it even works. The digital age has given us an incredible opportunity to shape our own reputations. Let’s make sure to do so ethically … but let’s not waste it.

Reputation 91

Reputation Ethics Writing LinkedIn 91

ImPRessions - Crenshaw Communications

MAY 18, 2018

For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. PR gives voice to brands.

Brand 149

Brand Branding Storytelling B2B 149

Presspage

JUNE 16, 2023

Human expertise and judgment , and emotional intelligence remain vital for establishing trust, effectively communicating during challenging times, and ensuring the authenticity and ethical standards of IR communications. After all, corporate communications is no longer about sending press releases.

Financial 78

Financial System Ethics Data 78

Mark My Words

FEBRUARY 2, 2022

And BBC’s Disclosure exposé ensured that, even if the business continues to go from strength to strength, the reputation of its founders as freewheeling punks with progressive hearts of gold is dead. Bluntly, if you want a strong reputation, you need to be making the world a better place. Brewdog’s downfall has been a long time coming.

Reputation 60

Reputation Government Corporate Ethics 60