Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? It’s a question almost every company wants to answer. Clients are constantly asking me what other companies are doing in terms of social media marketing best practices.

Customer Service 158

Customer Service Social Media Marketing Media 158

5W PR

DECEMBER 7, 2022

Companies have access to a number of tools and platforms that they can use to make their work much easier to do. There are different ways that companies can incorporate these types of tools and platforms into their workflows, and it mainly depends on what the company wants to achieve. Social media platforms.

Social Media 78

Social Media Media Tools Content Marketing 78

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Without a plan, you risk all of your content efforts going to waste. We have 10 steps on how to create your next content marketing plan: What exactly is content marketing?

Content Marketing 128

Content Marketing How To Marketing B2B 128

Onclusive

FEBRUARY 2, 2021

We’re happy to announce our new strategic partnership with Shareablee , the social media analytics and competitive benchmarking company, to offer marketing and communications teams best-in-class solutions for earned, owned and social media insights. Dan Beltramo, CEO, Onclusive. LEARN MORE.

Company 150

Company Enterprise Measurement Data 150

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

Communications Conversations

JUNE 29, 2021

It’s become one of the most prevalent questions in the social media industry. Mostly because of article’s like Hootsuite’s recent post “How Often to Post to Social Media in 2021” You see, most of these “how often to post” articles always wind up with the same conclusion: you need to post A LOT.

Social Media 211

Social Media Media Survey LinkedIn 211

Communications Conversations

APRIL 15, 2021

But, we also know the labels “digital marketing” and “social media marketing'” are pretty broad. Ask 10 people what they think a “digital marketer” does and you’ll probably get 10 different answers. Almost the same thing for “social media marketer.”

Social Media 179

Social Media Media LinkedIn Community 179

Critical Mention

MARCH 17, 2022

Social media platforms have provided a space for businesses and organizations to flourish in growing reach and visibility with the help of influencers. If anyone’s likely to start a trend, it’s definitely a social media influencer. Ultimately, investing in influencer marketing could result in increases in sales.

Social Media 144

Social Media Media SEO Instagram 144

5W PR

MARCH 18, 2023

This enables potential investors to comprehend the company’s ideology and gain insight into its operations. The most effective channels for doing so include press releases, social media, and investor relations. It’s helpful in creating a sense of pride and investment in the company’s success.

Company 88

Company Corporate Product Launch Internal 88

Onclusive

JANUARY 31, 2018

To be successful in the New PR is to identify the intersection of positioning and content marketing. Cunningham shared, “I like to think of positioning (and a company’s identity) as a yin and a yang: there’s a rational side and there’s an emotional side. This comes from the underlying philosophy that companies are like people.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Awario

JANUARY 26, 2021

In this guide, I'll describe how you can use social listening to analyze and improve your company's reputation, develop your content marketing strategy, analyze and improve your social media marketing strategy and PR, as well as how to perform best in class competitor analysis.

Company 117

Company Analysis Reputation Content Marketing 117

Prohibition

MARCH 16, 2021

We don’t need to sell you on the benefits of content marketing. When compared with other forms of marketing, content marketing has the potential to form a meaningful and long-lasting relationship with your customer or prospect. So, how do you get it right when it comes to content marketing?

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Sword and the Script

DECEMBER 20, 2016

Here are my predictions for PR , content marketing and social media ; one each. In 2017, PR professionals will be increasingly viewed as strategic business advisors championing integrated communications across the silos of digital marketing, PR and social media. 1) Predictions for PR in 2017.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

Contently - Strategy

NOVEMBER 3, 2021

When it comes to freelance content marketing , however, the parameters are often less clear. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer. Why accuracy in content marketing is important.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Polaris

DECEMBER 9, 2014

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. Email marketing clearly deserves to be near the top of the list.

B2C 194

B2C Content Marketing Study Trends 194

Sword and the Script

OCTOBER 15, 2020

As such, there’s venture funding going to startups, tons of M&A by the larger players, which are typically part of holding companies, and currently a very frothy market for private equity activity. The content is gated, however, the publisher, ALM, has a unique strategy for social media.

Content Marketing 95

Content Marketing Marketing Print Software 95

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Communications Conversations

JANUARY 28, 2021

New Content! That’s what many social media marketers are thinking about as we start 2021. And, as you think about new content ideas, you need to think about visuals as much as text (even more so, really). I could see some companies doing the same thing in 2021. It’s a WSJ staple.

Content Marketing 117

Content Marketing Trends Marketing LinkedIn 117

Prohibition

MARCH 26, 2024

Sharing the latest social media updates you don’t want to miss – here’s what’s new. Instagram has opened this up to eight new markets including the UK! Get in contact today to find out how we could help you.

Creativity 62

Creativity Social Media Facebook Instagram 62

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. In college, I majored in mass communication with a media studies concentration. I searched through Glassdoor, LinkedIn, and Indeed for traditional internships at media companies.

Content Marketing 86

Content Marketing Marketing SEO Video 86

Shift Communications

OCTOBER 21, 2014

This week I was reminded of a post I wrote back in March on jumpstarting your B2B content. MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report. The report provides some great insight into how B2B marketers are thinking about content and where they’re stuck. The reminder?

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

Cision

NOVEMBER 16, 2016

And while it’s easy to mark your products down 40% in an effort to attract Black Friday traffic, it’s more difficult to remember to include your content marketing efforts in your holiday marketing strategy. Here’s an example of content you could do across channels beyond a Black Friday Sale announcement. Plan Ahead.

Content Marketing 120

Content Marketing Marketing Case Study Social Media 120

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Want to deliver valuable content in 2016? The answer is simple!

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Contently - Strategy

OCTOBER 18, 2022

There’s no doubt about it: The customer-obsessed company wins. Companies that conduct frequent research grow up to 70 percent faster and are almost 50 percent more profitable than firms that don’t. Even conglomerates with million-dollar marketing budgets will fail if they disregard audience research. Lack of buy-in.

B2B 94

B2B Company Survey Enterprise 94

Landis PR

NOVEMBER 26, 2022

Five Best Communications Practices for Your Tech Company. Utilizing these five best communications practices for your tech company can boost your sales and drive your brand awareness and credibility online. Leverage Social Media. Sharing your messaging has never been easier than with social media campaigns.

Company 98

Company Communications Case Study Engineering 98

Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Cision

NOVEMBER 5, 2015

But with the power and reach of social media, snatching up prospects halfway around the world seems like a piece of cake…that is, if a brand is listening carefully to what their competitors are saying to their audiences. Here are three big names to take a look at for content marketing inspiration: BuzzFeed.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Critical Mention

APRIL 5, 2019

Without great content, you lessen your chance of generating leads and conversions. Simply put, content marketing is an effective way to generate and nurture leads, as well as keep your brand relevant in today’s digital world. What is content marketing? Research the types of content marketing that sell.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

5W PR

JUNE 27, 2022

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated. Consumer Focused. Contextual Targeting.

Company 88

Company Strategy Publicity Advertising 88

Garrett Public Relations

FEBRUARY 12, 2020

Today’s manufacturing and industrial companies face a marketing challenge. Now, with the advent of digital marketing, some manufacturers are caught unprepared. They’ve done little or no content marketing, social media or […]. Their websites aren’t mobile-friendly.

Company 98

Company Marketing Mobile Content Marketing 98

Critical Mention

MAY 21, 2020

Instead of being able to talk to other fans at bars, tailgates or games, more fans will shift to social media to communicate with fans, teams and brands. Social media is a great place for fans to form groups to share sports articles, discuss games and talk about athletes. Fans Can Virtually Interact with All Teams.

Sports 111

Sports Social Media Media Groups 111

Shift Communications

DECEMBER 2, 2014

In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. Facebook is demanding changes to the way we do things as companies who have brand pages. Twitter is thinking about how to make its content work differently. Chel Wolverton.

Social Media 165

Social Media Media Guidelines Study 165

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Conferences are a good way to set yourself apart in a sector of similarly positioned companies in a given category. Early-stage companies in particular can build awareness for a new category by having executives speak on panels and keynotes at relevant conferences. Content Marketing World & Expo (September, Cleveland).

Conference 304

Conference B2B Content Marketing Case Study 304

Sword and the Script

MAY 21, 2019

That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. 1) Why start a business focused on B2B paid social? BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare.

B2B 79

B2B Social Media Company Marketing 79

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. They’re raring to go with branded content about who they are and promotional materials about what makes their product great. This type of content simply isn’t relevant to their audience – at least not yet.

B2B 172

B2B Company Marketing SEO 172

Contently - Strategy

APRIL 17, 2019

Growing your content marketing program across the org is just as much about efficiency as it is about expansion. Producing more content without clear goals or objectives isn’t an accomplishment. If anything, it’ll give executives a reason to doubt your entire content program. Take RBC, which is a huge company.

Content Marketing 84

Content Marketing How To Marketing Banking 84

Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

Ethics 73

Ethics Social Media Trends Viral 73