Frederik Vincx

JULY 25, 2023

Role As a co-founder, my role was broad, mostly focussed on the creative aspects. And later creating an inbound sales engine via content marketing and conversion optimization. The below presentation gives a visual overview of the process we used to find product-market fit.

Software 78

Software Banking Resources Government 78

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Contently - Strategy

NOVEMBER 19, 2020

” Or maybe you spoke at a virtual event—trading the thrill of presenting on-stage in a windowless ballroom for screen-sharing over Zoom while wearing a nice shirt and gym shorts. “Simulive” presentations—in which people pre-record their talk and then take Q&A live afterwards—have a lot of benefits.

Trends 142

Trends LinkedIn Video B2B 142

Polaris

NOVEMBER 20, 2014

creative agency. Forbe s and Fast Company both wrote about Caine’s determination and creativity. Later that year he launched The Imagination Foundation with a mission to find, foster and fund creativity and entrepreneurship in kids. Give credit to others in the company. Content Marketing'

Storytelling 199

Storytelling Reddit Video Creativity 199

Sword and the Script

JANUARY 3, 2023

The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. Influencing public opinion: PR can help shape public opinion about an organization or issue by presenting information in a way that is favorable to the organization. But just 2% said “always.”.

Interviews 100

Interviews Publicity Technology Social Media 100

Cision

JANUARY 2, 2018

Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 But becoming overly reliant on Facebook marketing techniques isn’t simply keeping up with the times — it’s lazy. And it’s killing your ability to be creative with your campaigns.

Facebook 0

Facebook Marketing Journalism Creativity 0

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

While videos remain the king of content, your PR strategies should go hand-in-hand to boost your campaign’s visibility. Here are the eight ways PR can help you improve your video marketing campaigns. #1. Generate a positive brand image In a company, public relations often works alongside sales and marketing teams.

Video 109

Video Marketing SEO Social Media 109

Cision

AUGUST 12, 2016

In a recent Content Marketing Institute study, more than half of marketers agreed that webinars/webcasts are one of the most effective channels in a marketing strategy. This same study also found that marketers struggle to create content that engages their target audience. Work backwards. Invite Email No.1:

Study 0

Study Creativity Analytics Content Marketing 0

Cision

DECEMBER 23, 2015

You Are More Tapped into Your Company. As a result, you feel like you and your company beat as one. That means you’re better positioned to help your company get more attention online and in the press. Often, employees or business owners can manage both public relations and marketing, since they’re so intertwined.

Employee 120

Employee Pitching Writing Content Marketing 120

Contently - Strategy

MARCH 25, 2024

Nostalgia Marketing Life in the 2020s can be pretty hectic, so it’s no surprise there’s an increasing craving for comfort and nostalgia in visuals that resonate deeply with people. Brands infuse memories and warmth into their present visuals to offer that comfort. Image by Burger King 2.

Trends 52

Trends Strategy Marketing Brand 52

Sword and the Script

MARCH 25, 2017

We study the present so that we might be informed in order act with deliberate consideration. That’s the theme for this week’s Unscripted Marketing links [UML]. As it is every week, I present for your consideration, three links I’ve vetted and suggest for your perusal. We look to the future to anticipate needs.

Publicity 81

Publicity Crisis Construction Study 81

Solo PR Pro

DECEMBER 22, 2020

There’s typically no department conference budget or boss urging you to attend the latest networking event on behalf of the company. Despite the challenges presented this year, 2021 offers tons of virtual and in-person opportunities for you to develop your skills and meet like-minded PR pros who can help you advance in your career.

Conference 58

Conference Content Marketing Community Education 58

wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

The Proactive Report

JANUARY 4, 2015

Guest post by Mike Falkow, Creative Director. Even if your company name is just written in a regular font, very simple, no color, that’s still a logo. It’s a choice – and it represents you, as a company, in a visual way. Why short-change yourself when it comes to presenting your company? 626 793 4911.

Brand 100

Brand Branding Energy Content Marketing 100

Cision

NOVEMBER 10, 2015

This morning, managing director, enterprise and insight business at Cision, Jeni Lee Chapman, explored how nonprofits can teach B2B companies to increase conversions. Only 30 percent of B2B companies say their content marketing is effective. Images: Sharon Sinclair , Simply CVR ( Creative Commons ).

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Sword and the Script

MAY 11, 2019

That’s the theme for this week’s Unscripted Marketing Links [UML]. As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. 93% of sales reps say they leverage their company’s media coverage in communications with prospects.”

Study 140

Study Media Relations Media Measurement 140

PR 20/20

SEPTEMBER 17, 2019

Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. SiriusDecisions Summit.

Conference 97

Conference Marketing Case Study Content Marketing 97

Contently - Strategy

SEPTEMBER 10, 2020

In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. Along the way, he’s also helped make LiveIntent one of the hottest companies in ad-tech.

Brand 118

Brand Branding Marketing Facebook 118

Polaris

NOVEMBER 24, 2014

A company issues a 24-page Request for Proposal (aka RFP) to 52 marketing companies that may (or may not) have the expertise to fulfill the request. In larger companies, the issuing of RFPs is often company policy supervised by the purchasing department. Ah, the dreaded cattle call. 2: Scope of work.

Marketing 168

Marketing Policies Agency eBook 168

Waxing UnLyrical

JULY 8, 2013

Behind the Story: Q&A with the Media, presented by Cision. Why: A great free PR Resource Kit by Cision (full disclosure: client, this year I’m organizing and hosting several media panels for them), that provides resources to improve your content as well as a Q&A with media pros in NYC. Why Good Content Delivers Bad Leads.

Content Marketing 82

Content Marketing Resources LinkedIn Google 82

Cision

SEPTEMBER 4, 2015

Live streaming apps, like Meerkat and Periscope , present a huge opportunity for your brand to connect with your audience on a more personal level. Because the video is live and relatively unplanned, your audience feels like they are getting an inside look at your company. Share Exclusive Content. Want more live streaming tips?

Video 120

Video Film Training Creativity 120

Critical Mention

JULY 2, 2020

Many businesses and organizations are progressively integrating their public relations practices with their marketing strategies. Companies have increasingly combined the two because of the successes other businesses have enjoyed by having both departments work together. Builds a Strong Brand Presence. Drives More Sales.

Marketing 89

Marketing eBook Pitching Radio 89

Cision

OCTOBER 21, 2015

Learn how to amp up your content marketing with influencers. At that point, school districts, mommy bloggers and health companies were already involved in the discussion. While discussing how millennials are changing company cultures, Maddie Grant and Jamie Notter explored the necessity to adapt to these changes.

Storytelling 120

Storytelling Case Study Crisis Viral 120

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Is your company ready? More Intelligent” Marketing Automation. I love traditional marketing automation. AI should make us better people, professionals and brands.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

JULY 2, 2019

1) Business Wire partners with investor relations tech company Q4. The company has raised a total of $66.3 The company rolled out three new chat channels to provided 24/7 support to customers. As I’ve pointed out over and over, this has, in part, contributed the need for PR to get serious about *true* content marketing.

Trends 60

Trends Media Report Technology 60

Contently - Strategy

OCTOBER 15, 2021

B2B companies always have to think a step ahead. Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. Here are the five biggest trends you need to know. [If

B2B 85

B2B Content Marketing Trends Marketing 85

Sword and the Script

AUGUST 25, 2015

The organization published a well-written press release that drew me in and pointed to one overarching conclusion: Most view their content marketing process as ad hoc, decentralized and driven by internal stakeholder interests. Content marketing is maturing slowly and steadily.

Survey 60

Survey Content Marketing Report Corporate 60

Sword and the Script

FEBRUARY 15, 2020

As I’m wont to do on the occasional Saturday, I’ve picked out three, reviewed them carefully and present some of the findings in this roundup series that I call the Unscripted Marketing Links. The top way marketers say they can distinguish their brands this year is by improving the customer experience (CX). Hey, Google!

Study 78

Study Marketing Brand Branding 78

Sword and the Script

OCTOBER 14, 2017

PR does tons of content,” says Lou Hoffman in his presentation The Blurring Line Between Digital Marketing and PR. If B2B marketers want to cut through the clutter and stand out, you’ve got to understand the basics of storytelling. The Blurring Line Between Digital Marketing and PR from The Hoffman Agency.

Corporate 63

Corporate Storytelling B2B Facebook 63

Prohibition

JULY 9, 2018

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. RESPONSIBILITIES: *Devise creative public relations strategies that fit the client’s profile. Creative thinker and problem solver.

Creativity 48

Creativity Construction Crisis Management Social Media 48

Contently - Strategy

MARCH 11, 2024

From TikTok tutorials offering snappy investment strategies to in-depth podcasts revealing the secrets of wealth management, today’s consumers have no shortage of financial content. So, what should content marketing for financial services look like in 2024? Here are her top insights. It’s a much more strategic approach.

Financial 52

Financial Content Marketing Marketing How To 52

wiredPRworks

JUNE 17, 2016

Thanks so much to Association Forum for inviting me to present social selling strategies for associations at Forum Forward on June 22 at The Geraghty in Chicago !! I'm excited to present an interactive session that highlights centennial celebrations!! Interested in social media marketing and social selling for associations?

Strategy 40

Strategy LinkedIn Social Media Reputation 40

Prohibition

FEBRUARY 14, 2023

A successful tech PR strategy focuses on targeting the right media outlets, using engaging content, and creating relationships with key influencers in the industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. Through content marketing, we work hard to design narratives that inspire, inform, explain, and even challenge what our buyers might already believe. Luckily, new technologies are enabling marketers to deliver on smarter content marketing strategies.

Storytelling 63

Storytelling B2B Content Marketing Data 63

Sword and the Script

DECEMBER 26, 2023

Second, there is no order of merit to the presentation of these predictions. Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down.

Writing 193

Writing Communications Marketing B2B 193