Agility PR Solutions

OCTOBER 17, 2022

It’s harder than ever for marketers to maintain consumer trust around data privacy, especially as data regulations continue to rapidly evolve. The post Data disconnect: New study finds 4 privacy disconnects between marketers and consumers appeared first on Agility PR Solutions. This newly […].

Privacy 78

Privacy Consumer Study Data 78

Onclusive

MARCH 11, 2020

At the time, the company was already a leader in consumer digital health, with clients including 20% of Fortune 500 companies, major health plans, and the two largest pharmacy benefit managers as both clients and partners. Download this case study to learn how Livongo: . In early 2019, Livongo began preparing to go public.

Case Study 367

Case Study Media Relations Study Media 367

Agility PR Solutions

AUGUST 9, 2021

The post Consumers unmasked: New study reveals key buying triggers, as brand ethics become critical appeared first on Agility PR Solutions. , brands and retailers will be dealing with the collateral damage of the pandemic for some time—and in many ways, as a permanent part of the new normal.

Ethics 147

Ethics Consumer Study Brand 147

5W PR

DECEMBER 29, 2022

Changes in consumer behaviors and purchasing decisions are always happening, however, with the advancement in technology, and society in general, these changes are happening faster than ever, which has left companies feeling like they are desperately trying to play catch up. Data security. Sustainability.

Consumer 88

Consumer Privacy Study Data 88

PRSay

OCTOBER 10, 2022

As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Consumers are ready for fun. The online survey of 2,046 U.S. Fun is healthy. Fun can boost energy levels too.

Consumer 167

Consumer Brand Branding Marketing 167

Onclusive

JANUARY 14, 2020

That’s why Airbnb and 23andMe teamed up to launch a communications program during Airbnb’s “Family Month” in May 2019 promoting their “Heritage Travel” concept to drive consumers to engage more with their roots and book heritage travel experiences. Make it easier to engage with genetic testing as a way to inspire DNA travel.

Case Study 284

Case Study Travel Study Consumer 284

Agility PR Solutions

SEPTEMBER 26, 2021

The post Brands in motion: New WE Comms study finds consumers want brands to fix our broken world appeared first on Agility PR Solutions.

Brand 158

Brand Branding Consumer Study 158

Agility PR Solutions

APRIL 21, 2022

The post New study finds over a third of people incorrectly recall their consumer journey behaviors appeared first on Agility PR Solutions. The post New study finds over a third of people incorrectly recall their consumer journey behaviors appeared first on Agility PR Solutions.

Consumer 78

Consumer Study Advertising Advertising 78

Agility PR Solutions

JULY 11, 2022

The post Back to school: New study uncovers consumer shopping behaviors in a shifting market appeared first on Agility PR Solutions. According to the firm’s newly released Back to School Shopping Trends Report, while […].

Consumer 78

Consumer Study Marketing Trends 78

Agility PR Solutions

JUNE 30, 2022

New research from national PR agency BML Public Relations + Digital explores these questions, as well as the types of news stories consumers seek in the current media landscape. The firm’s new study, conducted by The Harris Poll, found 85 percent […]. The post Where’s the fun?

Consumer 167

Consumer Branding Brand Marketing 167

Agility PR Solutions

FEBRUARY 21, 2021

With the COVID crisis lingering and intensifying, new research from marketing solutions firm Vericast explores evolving consumer behaviors and media consumption in 2021. The post COVID consumer study reveals interest in brand discovery, small business appeared first on Agility PR Solutions. Based on responses from 1,000 U.S.

Small Business 78

Small Business Consumer Study Branding 78

Institute for Public Relations

JANUARY 23, 2023

Huan Chen examined which machine learning (ML) algorithms worked best to analyze consumer sentiment on YouTube. A case study of 19,198 YouTube comments from the Always #LikeAGirl campaign was conducted. appeared first on Institute for Public Relations.

Consumer 98

Consumer YouTube Case Study Media 98

Agility PR Solutions

DECEMBER 8, 2021

The consumer goods industry ranks fifth out of the 10 industries featured in the newest Brand Intimacy COVID Study, a study from marketing intimacy firm MBLM of brands based on emotional connections during the pandemic. The post Consumer goods holds its own in brand intimacy—which brands are leading?

Branding 158

Branding Brand Consumer Study 158

Agility PR Solutions

FEBRUARY 27, 2023

When it comes to digital advertising, consumers want a custom experience—but not at the expense of privacy. The survey found that consumers want to see targeted ads, but they also want to understand […] The post Advertising paradox: New study measures privacy vs. personalization in ads appeared first on Agility PR Solutions.

Privacy 88

Privacy Advertising Advertising Measurement 88

Institute for Public Relations

MARCH 22, 2023

Researchers examined how how consumers and other audiences respond to both AI and human agents in live chats online with organizations. This summary is provided by the IPR Digital Media Research Center.

Consumer 64

Consumer Media Study Blogging 64

Agility PR Solutions

DECEMBER 14, 2022

New research from marketing solutions firm Vericast affirms that consumers are spending money—and plenty of it—despite inflation and recession fears. The study, recently conducted by Forrester Consulting, surveyed more than 300 marketing decision-makers at […].

Consumer 88

Consumer Brand Branding Marketing 88

Agility PR Solutions

OCTOBER 3, 2021

As consumers leap from brand to brand in these times where trust is hard-earned, a new study from marketing solutions firm Vericastoffers new insights into this increasingly fickle behavior—revealing that consumers are ever-cautious and price sensitive, and are willing to trade brand loyalty for the best value.

Consumer 144

Consumer Brand Branding Strategy 144

Agility PR Solutions

JULY 26, 2021

Marketers are realizing that building brand loyalty in 2021 is more complicated than in pre-COVID times, and are challenged with striking the right balance between transactional engagement and tapping into deeper motivations to fuel long-term consumer loyalty.

Consumer 166

Consumer Brand Branding Study 166

Agility PR Solutions

FEBRUARY 22, 2022

New research from digital insights software firm Cint examines consumer reactions to both the convenience and the mounting exhaustion surrounding moving life almost completely online as the pandemic enters year three, encompassing specific impacts on behaviors like shopping, online appointments, streaming, gaming, online dating and working.

Consumer 144

Consumer Study Software Publicity 144

5W PR

AUGUST 10, 2020

These facts, along with the findings of a study into how the customer experience will be evolving by 2030 give a hint as to how brands might begin preparing to meet these upcoming challenges. Analytics software firm SAS partnered with Futurum Research in May 2019 to survey more than 4,000 consumers, tech professionals, and marketers.

Consumer 97

Consumer Meeting Mobile Brand 97

Agility PR Solutions

SEPTEMBER 27, 2021

Eye-opening new research reveals tectonic shifts in how Americans perceive, consume and pay for media content—showcasing new attitudes about media trust across a variety of media formats. The post New study reveals huge shifts in media perception, consumption and trust—what’s working now?

Study 179

Study Media Consumer Meeting 179

Agility PR Solutions

FEBRUARY 1, 2021

Consumer reviews can be the authentic touch a brand needs to credibly engage customers and prospects—or it seems like, with just a few disgruntled users, they can be the rock that drags the whole brand down.

Consumer 74

Consumer Study Brand Branding 74

Agility PR Solutions

OCTOBER 18, 2021

As brand marketers anxiously bite their nails fretting over the 2021 holiday shopping forecast, new large-scale research from PowerReviews sheds new light on consumers’ plans for this critical season—and contrasts this year’s consumer sentiment with its survey results from 1 year ago.

Study 158

Study Brand Branding Survey 158

Agility PR Solutions

NOVEMBER 4, 2021

As consumer spending is set to eclipse last year’s record numbers, retailers are under enormous pressure to deliver a seamless shopping experience amid rising concerns of supply chain disruptions that have and will impact inventory, according to new research from business monitoring firm Anodot.

Consumer 155

Consumer Retail Study Report 155

Agility PR Solutions

OCTOBER 30, 2022

Black consumers are more likely than their general market counterparts to have taken an action (positive or negative) as a result of a company’s alignment with sociopolitical issues, reveals a new report from Horowitz Research.

Consumer 78

Consumer Company Study Report 78

Agility PR Solutions

SEPTEMBER 18, 2019

Not only do consumers hope so—they’re expecting it. The post Consumers believe brands can help unite a divided world, new WE Comms study finds appeared first on Agility PR Solutions. Could our favorite iconic brands be the ones to step up and save the day? Indeed, new WE Communications research reveals […].

Consumer 107

Consumer Study Brand Branding 107

Reputation Us

OCTOBER 3, 2019

ReputationUs (RepUs) and DHM Research released results from a first-of-its-kind study during Cybersecurity Awareness Month (October) that examines the effects of cyberattacks on corporate reputation and consumer confidence. The study, conducted in September 2019, surveyed 562 adults in Oregon.

Reputation 74

Reputation Corporate Study Consumer 74

Agility PR Solutions

JUNE 15, 2021

Consumers are putting extraordinary pressure on brands and businesses to meet their expectations and make their buyer journeys seamless, but new research from comms giant FleishmanHillard reveals that a large majority of brands and industries around the world are dropping the ball.

Consumer 158

Consumer Brand Branding Study 158

Agility PR Solutions

MARCH 8, 2022

New research from experiential e-commerce platform Obsess reveals that 70 percent of all consumers who have shopped online in a virtual store have made a purchase in one, according to The Metaverse Mindset: Consumer Shopping Insights. The post How Gen Z consumers are shopping in the Metaverse appeared first on Agility PR Solutions.

Consumer 88

Consumer Study Publicity Marketing 88

Agility PR Solutions

MAY 10, 2022

Today’s consumers, particularly Gen Z, are increasingly turning to social media influencers and online communities to make purchasing decisions and receive customer service, according to a new study from Oracle and Brent Leary, partner at CRM Essentials.

Social Media 97

Social Media Consumer Media Brand 97

Agility PR Solutions

JUNE 12, 2022

The firms’ new study, How Data is Driving Next-Generation Customer Experiences, is based on a survey of 100 global […]. The post Consumers’ new digital behaviors will outlive the pandemic: How data drives next-gen CX appeared first on Agility PR Solutions.

Consumer 122

Consumer Data Survey Study 122

5W PR

SEPTEMBER 16, 2020

Earlier studies revealed that many consumers who began relying on digital platforms for searching and shopping when the pandemic was declared intend to do so after it’s over. Forrester Analytics decided to dig deeper into consumer attitudes in a May survey of nearly 1,100 adults in both the U.S. and Canada. and Canada.

Consumer 88

Consumer Trends Publicity Survey 88

Agility PR Solutions

JUNE 15, 2020

As the COVID crisis drags on, consumers have become more conservative with spending and more selective on what and where to purchase—and new research from PR and content marketing firm Media Frenzy Global reveals that brands that want to remain vital need to do a better job of communicating. The firm’s global study, Don’t Stop, The […].

Consumer 171

Consumer Brand Branding Crisis 171

Agility PR Solutions

JUNE 24, 2020

Brands are striving to assess the consumer landscape sensitively and accurately, but with sentiment shifting quickly, it’s difficult to adapt new strategies on the fly. The study measures […]. The study measures […].

Measurement 153

Measurement Consumer Brand Branding 153

Agility PR Solutions

MAY 2, 2022

A new consumer study by CommerceNext, in partnership with Bizrate Insights, Coresight Research […]. Half of consumers are still unfamiliar with the metaverse appeared first on Agility PR Solutions. But how much real opportunity do these immersive virtual spaces present for brands to grow their engagement and sales?

Consumer 88

Consumer Communications Retail Brand 88

Agility PR Solutions

OCTOBER 16, 2019

As diversity and inclusion issues gain greater attention in retail worldwide, a new study by retail-focused tech firm First Insight found that while men and women are largely aligned in the U.S., The post New study examines how diversity issues impact consumer spending appeared first on Agility PR Solutions. In the U.S.,

Study 60

Study Consumer Retail Publicity 60

Agility PR Solutions

SEPTEMBER 16, 2020

The firm’s new study, The Pivot Report, indicates that the global pandemic has significantly impacted marketer attitudes toward artificial intelligence (AI) and machine learning (ML), the importance […]. The post COVID’s impact on marketer perceptions of AI and consumer connections appeared first on Agility PR Solutions.

Consumer 147

Consumer Marketing Study Communications 147