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The How and Why of PR Attribution

Onclusive

Having captured and analyzed the performance data of millions of online articles at AirPR, we’ve seen that a blog post that goes viral can generate an order of magnitude more site visits and conversions than an earned piece in a top-tier publication. That’s what marketers and their PR colleagues need to track.

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3 Brands That Aced Real-Time Opportunities

Cision

When the media reported that Apple’s iPhone 6 was prone to bending, the news went viral on Twitter with the #Bendgate hashtag. Rather than making a comparison to the company under fire, KitKat highlighted how it differs from the rest. Jamba Juice took note and responded with a publicity stunt of its own.

Brand 159
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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. Creativity helps express company values in a distinct brand voice. “Our vision is of a world where our differences are a source of inspiration and development, not intolerance and prejudice.”

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Brand Image and Chatbots

5W PR

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. That’s why companies in the B2B industry should be investing in establishing a unique brand image. Competitor Brand Images. Social Media.

Brand 60
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Brand crisis research: vaccine mandates, Striketober, & misinformation

NewsWhip

CEO Paul Quigley invited NewsWhip’s Head of Research, Benedict Nicholson on the show again as a guest, after graciously hosting the August and June editions of the show, to discuss different types of brand crises mentioned within the company’s recent Crisis Q3 2021 report. Rising audience-side misinformation.

Crisis 78
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What Makes A Brand Story Authentic?

ImPRessions - Crenshaw Communications

But a recent New York Times feature points up the dilemma of established brands who struggle to appear “genuine” as younger, upstart companies move into their space. It’s like the joke among PR and ad agencies that every client wants a viral video. Goliath myth in a narrative about a company founder.

Brand 136
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How brands monitor and manage live issues with NewsWhip Spike

NewsWhip

With 25% of a brand’s market value directly linked to its public reputation , as noted by the World Economic Forum, the stakes have never been higher for companies to actively monitor, measure, and manage emerging issues.

Brand 78