Company Comparison Measurement Viral 
Onclusive
JULY 18, 2017
The traditional way of measuring PR is through impressions, a metric that was originally created by and for the advertising industry. If you’re seeing consistently better results when your company is mentioned along with a certain topic, focus more of your pitching efforts there. PR and marketing need a level change in measurement.
The Resolution Blog
JANUARY 8, 2018
Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?
NewsWhip
MARCH 26, 2024
With 25% of a brand’s market value directly linked to its public reputation , as noted by the World Economic Forum, the stakes have never been higher for companies to actively monitor, measure, and manage emerging issues. Highest velocity measures the initial spread speed, giving you a head start on emerging issues.
Sword and the Script
MARCH 15, 2022
Based in Sydney, Australia, Truescope was founded as a SaaS company by Mr. Croll and Michael Bade who is the CTO. They previously worked together at iSentia – an all-in-one PR tech tool and publicly traded company focused on the APAC market. The company just raised $6.2 Background on Truescope. All the searches are real-time.
Mindful Marketing
NOVEMBER 6, 2022
Over millennia, certain marketers have misguided consumers, whether they were ancient merchants using rigged weights and measures , snake oil salesmen pawning impotent elixirs , or auto dealers turning back odometers. Deception has been part of human history since the serpent misled Adam and Eve.
Contently - Strategy
DECEMBER 5, 2019
There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. Companies in this space have a unique opportunity to build meaningful relationships with consumers. To capitalize on that opportunity, finserv companies allocated an average of $23.3
Buzzstream
FEBRUARY 3, 2021
Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. However, if they’re an interior design company, a banking app, a property brand, a construction company etc. These are: Improving a client website’s rankings.
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