Waxing UnLyrical

APRIL 28, 2014

This week’s roundup features seven posts from around the web that dare you to challenge the status quo. What Small Businesses Can Learn from the Creative Community: Share the Journey. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Small Business 75

Small Business Travel Resources Creativity 75

Waxing UnLyrical

JUNE 30, 2014

Whether it’s tech, financial, personal, or client-related, all small business owners need support from time to time. A great support system – or, sometimes, simply a helping hand – can make tasks seem less daunting and free up precious time and mind space for other business development activities.

Small Business 80

Small Business System Social Media Ethics 80

Waxing UnLyrical

NOVEMBER 17, 2014

Smart small business owners are constantly learning and sharing tips and tricks of the trade, not just to stay ahead of the pack, but to keep their own skills sharp. This week’s roundup features seven posts from around the web that focus on business best practices. Image: Sung Ming Whang via Flickr, CC 4.0.

Analytics 80

Analytics Google Content Marketing Small Business 80

Waxing UnLyrical

JUNE 20, 2014

Establishing a positive impression about yourself and your business can go a long way, especially in the social media world. This week’s roundup features seven posts from around the web that focus on personal branding. Should You Brand Your Business Email Address? Why Personal Branding? For Lifelong Employability.

Brand 85

Brand Branding Small Business Resources 85

Waxing UnLyrical

AUGUST 5, 2013

Client engagement is one of the core ways businesses grow their client base. To that end, this week’s roundup features seven posts from around the web that focus on social media engagement for business. Why: The summer months can be a slow time for some businesses. Summer Social Media Prep for Fall Management.

Social Media 88

Social Media Media SEO LinkedIn 88

Waxing UnLyrical

APRIL 20, 2015

Get Your Small Business Website on the Mobile-Friendly Bandwagon. Why: A nice Q&A by Ashley Wren Collins for HuffPost Small Business , where she speaks with John Albin of SEMGeeks. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Mobile 40

Mobile Meeting Google SEO 40

Waxing UnLyrical

MARCH 2, 2015

Shannon Hernandez in this short and simple post for HuffPost Small Business. Why: “Creative web content is all the rage in the marketing world. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. ” 3. Based in the Washington, D.C.,

Web 40

Web Small Business Creativity Content Marketing 40

Waxing UnLyrical

MAY 9, 2016

C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success.

Case Study 40

Case Study Study Training Small Business 40

Waxing UnLyrical

SEPTEMBER 14, 2015

Let this week’s roundup get your business in gear in recognition of National Disaster Preparedness month. Why Businesses Need a Disaster Preparedness Plan. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C.,

Small Business 40

Small Business Writing Journalism LinkedIn 40

Journalistics

APRIL 17, 2013

Brands that are winning in the brands as media game have figured out that the skillfully told brand stories, and the completely unrelated content that serves the information needs of the community, serves to build an audience and promote loyalty, conversations and sharing more than ever before. or Entrepreneur magazine’s content.

Brand 52

Brand Branding Media Local 52

PR 20/20

OCTOBER 9, 2018

This includes all PR, video, audience development, and social and community management that my team handles. A: Our biggest challenge is that we’re really a small business trying to do big things. I oversee this, and also focus on strategy, paid advertising and event marketing. So, our tech stack is a little different.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Sword and the Script

JANUARY 10, 2017

Entrepreneurship and small business ranked second and third respectively. This makes sense to me since WordPress is surrounded by a community of developers that created plugins that assist with design, organization, and content distribution – for search and social. The Average Length of a Blog Post.

Survey 60

Survey Blogging Corporate Analytics 60

Waxing UnLyrical

DECEMBER 2, 2013

, did you have a chance to participate in Small Business Saturday over the weekend? After all, small businesses (like mine !) So in celebration of small businesses everywhere, this week’s roundup features seven posts from around the web that offer small business tips for all those who could use them.

Small Business 100

Small Business Infographics Facebook Resources 100

ZudePR

JULY 20, 2016

In some small businesses, the owner also produces the product or service, markets it and delivers it to clients.”. 4: Get Involved in Communities I’m a runner. Since flying solo, I’ve made friends from around the world, virtual and physical, by getting involved on communities/forums etc. Or so the thought process goes.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Waxing UnLyrical

OCTOBER 19, 2010

While it’s too soon to tell what effects Google Instant might have on your search traffic or how best to adapt marketing efforts, some have speculated that small businesses may be more affected than large organizations. Others have speculated than shorter searches will dominate longer, more specific (long tail) searches.

Google 101

Google Nonprofit Engineering SEO 101

Bad Pitch Blog

APRIL 15, 2007

The catchy news release title says it all: SwapThing Monetizes Niche Web Sites and Provides Easy Social Networking. SwapAffiliates even allows a number of options for partners to create their own SwapCircle, add a logo image, and invite community members to join. This pitch brought back night terrors memories from my dot com hell days.

Pitching 40

Pitching Web Community Resources 40

Remote PR Jobs

SEPTEMBER 25, 2023

Duct Tape Marketing Host John Jantsch , one of America’s leading small business marketing experts, interviews influential professionals regarding marketing and business to hear their success stories. Each episode shares the story of a particular brand and how they’ve been able to create their authentic following and community.

Pitching 100

Pitching Interviews Trends Journalism 100

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility.

Publicity 64

Publicity Small Business Advertising Advertising 64

Cision

APRIL 25, 2016

What I appreciate about Facebook’s outlook on advertising is that their insight is helpful regardless of the size of your business. Small businesses probably aren’t going to use dynamic catalog ads, but they may be able to implement Facebook Pixels to track conversions.

Facebook 120

Facebook Advertising Advertising Measurement 120

Sword and the Script

JUNE 25, 2019

So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. There has also been a massive change in the influence of web-based outlets. Failure to understand the target buyer and their motivations is such a common mistake.

Brand 105

Brand Branding Reputation Corporate 105

Shift Communications

SEPTEMBER 26, 2014

Communication with those who could potentially turn into your best advocates will go a long way. Clean up your web presence. This past June, Facebook announced that 30 million small businesses alone had active pages on the social networking site. Do good for your community.

Reputation 137

Reputation Brand Branding Customer Service 137

The Proactive Report

OCTOBER 19, 2015

” The lack of digital skills and how it affects productivity in business has been in the news a lot lately. The BBC reports today that more than 12 million people, and one million small businesses, in the UK fall into the digital skills gap. We need to know: how to write for the web. how to communicate visually.

Communications 100

Communications Training Web Analytics 100

Solo PR Pro

DECEMBER 6, 2016

This is a guest post from Mike Wilner, CEO of Compass, a company that works with small businesses to create affordable (and easy) websites. “A It’s a line used by a lot of web service marketers to scare people into investing in a website. A website is your first impression online.”. Ever heard that before?

Small Business 40

Small Business SEO Engineering Web 40

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Sometimes, it just takes a little community spirit. Conclusion Small businesses can achieve remarkable PR results without spending a fortune on advertising or public relations agencies.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Beyond PR

MARCH 17, 2016

As the best practices in Monitoring Your Brand Across the Web show, listening to conversations on social can help you identify which channels are the most popular with current and prospective customers and how to adapt your brand’s contributions, voice and style to each channel.

Marketing 40

Marketing Small Business Web Nonprofit 40

Solo PR Pro

AUGUST 19, 2014

We only recommend products we use and love, and those in the Solo PR community have heard us recommend these tools for years. Most communications consultants don’t love dealing with the backend financial stuff. Wufoo - An online form builder, Wufoo forms can be embedded in a web page or blog for a seamless user experience.

Tools 78

Tools eBook Print System 78

Sword and the Script

APRIL 17, 2018

The many stays in a hotel room at the Pacific Inn in Mountain View, yielded business relationships with some of the biggest names in tech: VERITAS, HP, Sun Microsystems, Lockheed Martin, Ariba, Verizon, and Sprint among others. Web managers fear losing everything because it’s happened time and time again. Until the day I was hacked.

Marketing 62

Marketing Technology Data System 62

Sword and the Script

MAY 26, 2015

That’s not by accident, and though I’ve managed a half-dozen or so firms in my tenure, including international firms, I tend to favor a smaller shops, that are nimble, highly responsive, provide access to the firm’s leadership and by virtue of being a small business, have some of their own skin in the game. Process driven PR.

Corporate 60

Corporate Communications Web Creativity 60

PR 20/20

MAY 23, 2017

The Social Strata blog is brought to you by the creators of la , a platform that enables community engagement. The blog is authored by the VP of marketing technology at Shift Communications ( @SHIFTComm ), Christopher Penn. GrowthHackers ( @GrowthHackers ): A community forum for marketers to engage. Need a mid-day break?

Resources 53

Resources Marketing SEO Engineering 53

Waxing UnLyrical

JANUARY 6, 2016

Startups and small businesses often need brand awareness and lead generation just as much as sales leads; in fact, without first having the latter two, obtaining leads will be challenging no matter how much is invested. Do you have copywriters, social media marketers, Web designers, developers, etc., Sales lead generation.

Strategy 40

Strategy Marketing SEO Web 40

Waxing UnLyrical

JUNE 17, 2011

A friend of mine, Doug Bard, a former Doubleclick colleague and current Web Marketing Consultant with Crexendo stated it best, “Social media allows companies to create, manage and distribute their own media in a way where they can connect one to one with customers, and potential customers. It’s unheard of.

Advertising 87

Advertising Advertising Travel Social Media 87

Stephen Waddington

MAY 9, 2020

The crisis has led to a massive shift to digital communications as organisations pile into email, social and web. Tourist destinations are having a tough crisis with no one travelling during lockdown but savvy destination marketing organisations have used the crisis as an opportunity to remind their community about the location.

Brand 157

Brand Branding Travel Crisis 157

PR Fuel

OCTOBER 16, 2018

I looked high and low on the company’s web site and could only locate the company’s main office number. These are some simple tips that can help companies not only utilize the web effectively, but also help garner some easy publicity. Consumers and members of the media like to know who they are doing business with.

Web 40

Web Pitching Local Report 40

Sword and the Script

DECEMBER 15, 2020

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. Audiences fragmented into smaller online communities around shared interests.

Marketing 167

Marketing Employee Content Marketing Training 167

Masters in Communications

FEBRUARY 12, 2022

Also includes mobile gaming, social media, and the web. Those who do not often choose not to own them - either because they do not consume TV media or because they prefer web streaming - rather than for economic reasons, though there are certainly those homes who do not have them purely due to poverty (20).

Ethics 52

Ethics Communications Print Television 52